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Toddler Activities 3 Year Old

Fail

Demand is soft, at -22.0% this quarter, so Toddler Activities 3 Year Old is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$150K/yr177K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
73%top-5 click share · 11 brands · 75 sellers

Flapen Score

Toddler Activities 3 Year Old against its category

The dotted line is the Toys & Games average. Past it, Toddler Activities 3 Year Old is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toddler Activities 3 Year Old market on Amazon at a glance

Shoppers on Amazon United States searched for Toddler Activities 3 Year Old 177K times last year and spent an estimated $150K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
3.9%
Market size, estimated
$150Ka year
Peak month
December4.0× the quietest month
Top search term
3 year old activities36K searches a year

02 · Price

A sale here is worth $21.57.

Listings sell for $21.57 on average, from $4.95 to $104.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.57 that is $5K to $11K a year per listing.

Average price
$21.57inside the $15 to $100 sweet spot
Price range
$4.95–$104.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Drawing & Painting Supplies. It carries 9,770 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#21in Drawing & Painting Supplies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
9,770per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toddler Activities 3 Year Old products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

75

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

  • Brand 175%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Toddler Activities 3 Year Old search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Toddler Activities 3 Year Old search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3 year old activities36K/yr
  • toddler activities 3 year old28K/yr
  • mess free finger painting for toddlers15K/yr
  • 2 year old activity7K/yr
  • activities for 3 year olds25K/yr
  • 2.5 year old toys11K/yr
  • mess free finger painting10K/yr
  • crayola finger paint mess free8K/yr
  • crayola mess free finger paint5K/yr
  • big presents for toddlers6K/yr

Reviews and returns

What reviews say buyers love and hate about Toddler Activities 3 Year Old

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Color”
1.6%of orders come back
“also no real color”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toddler Activities 3 Year Old questions

Answered from the same tracked data.