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Tmnt Mtg

Fail

Demand is soft, at -81.3% this quarter, so Tmnt Mtg is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$1.4M/yr693K searches / yr
90-day growth
-81.3%search demand this quarter
Competition
66%top-5 click share · 6 brands · 108 sellers

Flapen Score

Tmnt Mtg against its category

The dotted line is the Toys & Games average. Past it, Tmnt Mtg is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tmnt Mtg market on Amazon at a glance

Shoppers on Amazon United States searched for Tmnt Mtg 693K times last year and spent an estimated $1.4M. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 693K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
693K
Growth, 90 days vs prior 90
-81.3%
Conversion, latest week
2.6%
Market size, estimated
$1.4Ma year
Top search term
tmnt mtg220K searches a year

02 · Price

A sale here is worth $77.55.

Listings sell for $77.55 on average, from $11.32 to $406.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $77.55 that is $310K to $388K a year per listing.

Average price
$77.55inside the $15 to $100 sweet spot
Price range
$11.32–$406.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$310K–$388K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #401 within Collectible Card Games. It carries 196 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#401in Collectible Card Games
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
196per listing
Listings tracked
17

04 · Newcomers

14 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tmnt Mtg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

108

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 22%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Tmnt Mtg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 11.1× · 9 of 12 months tracked

Search terms

Top Tmnt Mtg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tmnt mtg220K/yr
  • mtg tmnt164K/yr
  • tmnt magic the gathering91K/yr
  • magic the gathering tmnt52K/yr
  • magic the gathering teenage mutant ninja turtles27K/yr
  • mtg ninja turtles32K/yr
  • teenage mutant ninja turtles mtg33K/yr
  • mtg teenage mutant ninja turtles23K/yr
  • ninja turtles mtg20K/yr
  • teenage mutant ninja turtles magic the gathering19K/yr

Reviews and returns

What reviews say buyers love and hate about Tmnt Mtg

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
39%of negative reviews mention “Value For Money”
0.6%of orders come back
“Overpriced”
A buyer, on “Value For Money”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Tmnt Mtg questions

Answered from the same tracked data.