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Tmnt Mtg

soft demand (-81.3% this quarter) — Tmnt Mtg doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46

Market size 85Growth 0Conversion 33Competition 31Returns 97Price range 22Avg price 83Brand share 3Review moat 90Quality gap 33
This niche Category average · 3,143 niches

Is Tmnt Mtg profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Tmnt Mtg is a $1.4M/yr Amazon United States market (693K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.

Tmnt Mtg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -81.3% over the last 90 days and 2.6% of searches end in a purchase.

$1.4M

revenue / yr

Units sold / yr50K
Search volume / yr-81.3%693K
Conversion rate2.6%
Avg price$77.55

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 108
Top-5 product click share66%
Open market1%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement59%
New entrants (1y)15· 14 succeeded
Avg rating4.5★
Avg reviews196

Top Tmnt Mtg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$140K$281K$421K$561K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

108

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Magic: The Gathering93%
  • Nickelodeon2%
  • Ground Up2%
  • Kabinka1%
  • Ultimate Guard1%
  • Stepane1%

Tmnt Mtg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume693KCVR2.6%Products17Brands6Top 5 Brands99%OOS Rate0.0%Rating4.5★Reviews196Avg BSR#401
80K60KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26

Top Tmnt Mtg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tmnt mtg220K/yr
  • mtg tmnt164K/yr
  • tmnt magic the gathering91K/yr
  • magic the gathering tmnt52K/yr
  • magic the gathering teenage mutant ninja turtles27K/yr
  • mtg ninja turtles32K/yr
  • teenage mutant ninja turtles mtg33K/yr
  • mtg teenage mutant ninja turtles23K/yr
  • ninja turtles mtg20K/yr
  • teenage mutant ninja turtles magic the gathering19K/yr

What reviews say buyers love and hate about Tmnt Mtg

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money22%

Best value

Collectibles17%

Happy with all the added cards to my collection

Fun/Entertainment Experience16%

Fun for the whole family

Quality-Overall13%

Good quality

Advertised Vs Actual Product10%

Exactly what I wanted

What buyers complain about

71% of reviews
Value For Money39%

Overpriced

Quality-Overall14%

I expected better quality control and customer service

Size-Overall5%

couldn't fit any of the cards I've got

Advertised Vs Actual Product3%

Misleading & Cheap

Thickness2%

the katana is weirdly thick

Tmnt Mtg return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
48%
2Size-Overall
23%
3Advertised Vs Actual Product
7%
4Defective Material/Parts
7%
5Functionality-Overall
2%

Common Tmnt Mtg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tmnt Mtg 44/100 on Amazon United States — Skip it. The niche generates $1.4M/yr across 17 tracked products. 14 of 15 products launched in the last 360 days are still selling. Search demand moved -81.3% over the last 90 days.
Tmnt Mtg buyers on Amazon United States complain most about Value For Money, Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.6%.