- Flapen Score
- 44 / 100Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 4644
- Market size
- $1.4M/yr693K searches / yr
- 90-day growth
- -81.3%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 108 sellers
Flapen Score
Tmnt Mtg against its category
The dotted line is the Toys & Games average. Past it, Tmnt Mtg is stronger. Inside it, weaker.
Market
The Tmnt Mtg market on Amazon at a glance
Shoppers on Amazon United States searched for Tmnt Mtg 693K times last year and spent an estimated $1.4M. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 693K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 693K
- Growth, 90 days vs prior 90
- -81.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $1.4Ma year
- Top search term
- tmnt mtg220K searches a year
02 · Price
A sale here is worth $77.55.
Listings sell for $77.55 on average, from $11.32 to $406.35. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $77.55 that is $310K to $388K a year per listing.
- Average price
- $77.55inside the $15 to $100 sweet spot
- Price range
- $11.32–$406.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $310K–$388K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #401 within Collectible Card Games. It carries 196 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #401in Collectible Card Games
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 196per listing
- Listings tracked
- 17
04 · Newcomers
14 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Tmnt Mtg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
108
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Brand 193%
- Brand 22%
- Brand 32%
- Brand 41%
- Brand 51%
- Brand 61%
Demand
Tmnt Mtg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 11.1× · 9 of 12 months tracked
Search terms
Top Tmnt Mtg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tmnt mtg220K/yr
- mtg tmnt164K/yr
- tmnt magic the gathering91K/yr
- magic the gathering tmnt52K/yr
- magic the gathering teenage mutant ninja turtles27K/yr
- mtg ninja turtles32K/yr
- teenage mutant ninja turtles mtg33K/yr
- mtg teenage mutant ninja turtles23K/yr
- ninja turtles mtg20K/yr
- teenage mutant ninja turtles magic the gathering19K/yr
Reviews and returns
What reviews say buyers love and hate about Tmnt Mtg
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tmnt Mtg questions
Answered from the same tracked data.








