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Tinkerbell Doll

Fail

The top 5 brands take 98% of clicks, so Tinkerbell Doll is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$62K/yr194K searches / yr
90-day growth
+18.7%search demand this quarter
Competition
34%top-5 click share · 8 brands · 101 sellers

Flapen Score

Tinkerbell Doll against its category

The dotted line is the Toys & Games average. Past it, Tinkerbell Doll is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinkerbell Doll market on Amazon at a glance

Shoppers on Amazon United States searched for Tinkerbell Doll 194K times last year and spent an estimated $62K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+18.7%
Conversion, latest week
1.1%
Market size, estimated
$62Ka year
Peak month
December3.0× the quietest month
Top search term
disney animators collection65K searches a year

02 · Price

A sale here is worth $30.16.

Listings sell for $30.16 on average, from $12.87 to $106.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.16 that is $0 to $3K a year per listing.

Average price
$30.16inside the $15 to $100 sweet spot
Price range
$12.87–$106.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #1,699 within Dolls. It carries 4,304 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
71%
Out of stock, average day
13.4%
Average rank
#1,699in Dolls
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
4,304per listing
Listings tracked
49

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tinkerbell Doll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

101

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

34%

Top 20: 75%

Open market

1%

  • Brand 150%
  • Brand 232%
  • Brand 313%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Tinkerbell Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Tinkerbell Doll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney animators collection65K/yr
  • baby moana22K/yr
  • moana baby doll21K/yr
  • disney animators collection dolls21K/yr
  • baby moana doll14K/yr
  • disney animators12K/yr
  • moana baby10K/yr
  • animators collection disney princess16K/yr
  • disney animators collection littles7K/yr
  • animators collection2K/yr

Reviews and returns

What reviews say buyers love and hate about Tinkerbell Doll

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Size is small so size up”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tinkerbell Doll questions

Answered from the same tracked data.