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Tinker Bell

Fail

Buyers convert on only 0.8% of searches, so Tinker Bell is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$207K/yr1.2M searches / yr
90-day growth
+0.2%search demand this quarter
Competition
34%top-5 click share · 23 brands · 107 sellers

Flapen Score

Tinker Bell against its category

The dotted line is the Toys & Games average. Past it, Tinker Bell is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tinker Bell market on Amazon at a glance

Shoppers on Amazon United States searched for Tinker Bell 1.2M times last year and spent an estimated $207K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
0.8%
Market size, estimated
$207Ka year
Peak month
December2.6× the quietest month
Top search term
tinkerbell480K searches a year

02 · Price

A sale here is worth $22.03.

Listings sell for $22.03 on average, from $7.90 to $76.63. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $22.03 that is $6K to $11K a year per listing.

Average price
$22.03inside the $15 to $100 sweet spot
Price range
$7.90–$76.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #4,084 within Dolls. It carries 2,795 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#4,084in Dolls
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,795per listing
Listings tracked
54

04 · Newcomers

11 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
11Amazon's first-year sales bar
Average brand age
41 months

Products

Top Tinker Bell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

107

Top-5 brand share

81%

Top 20: 99%

Top-5 click share

34%

Top 20: 74%

Open market

17%

  • Brand 150%
  • Brand 217%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (17 brands, 17%)

Demand

Tinker Bell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Tinker Bell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tinkerbell480K/yr
  • tinker bell249K/yr
  • tinkerbell doll83K/yr
  • tinkerbell toys80K/yr
  • tinkerbell keychain24K/yr
  • tinkerbell gifts for women38K/yr
  • tinkerbell gifts41K/yr
  • tinkerbell accessories33K/yr
  • tinker bell accessories24K/yr
  • tinkerbell toy14K/yr

Reviews and returns

What reviews say buyers love and hate about Tinker Bell

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
6.7%of orders come back
“tight”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tinker Bell questions

Answered from the same tracked data.