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Thread Board

Fail

The top 5 products take 100% of clicks, so Thread Board is a Fail.

Flapen Score
30
30 / 100
Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 46
Market size
$17K/yr22K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 12 sellers

Flapen Score

Thread Board against its category

The dotted line is the Toys & Games average. Past it, Thread Board is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thread Board market on Amazon at a glance

Shoppers on Amazon United States searched for Thread Board 22K times last year and spent an estimated $17K. All 4 brands take every click. Demand peaks in Aug–Sep–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
4.4%
Market size, estimated
$17Ka year
Peak month
November3.2× the quietest month
Top search term
threading board for kids8K searches a year

02 · Price

A sale here is worth $16.93.

Listings sell for $16.93 on average, from $9.78 to $39.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At $16.93 that is $4K to $8K a year per listing.

Average price
$16.93inside the $15 to $100 sweet spot
Price range
$9.78–$39.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #433 within Early Development & Activity Toys. It carries 255 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#433in Early Development & Activity Toys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
255per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Thread Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 229%
  • Brand 34%
  • Brand 44%

Demand

Thread Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Thread Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • threading board for kids8K/yr
  • calm down threading boards3K/yr
  • thread board3K/yr
  • threading board3K/yr
  • stitch board for kids934/yr
  • stitch board1K/yr
  • spark and wow calm down threading board799/yr
  • sensory threading board983/yr
  • thread board for kids1K/yr
  • sensory thread board114/yr

Reviews and returns

What reviews say buyers love and hate about Thread Board

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
21%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Very small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Thread Board questions

Answered from the same tracked data.