Is therian mask profitable to sell on Amazon United States?

The niche generates $238K/yr across 56 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the therian mask niche?

41 brands and 58 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in therian mask?

Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.3%.

When does demand for therian mask peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the therian mask niche?

Listings span $3.66–$35.09; the average listing price is $16.48 (sweet spot $15–$100). The average incumbent carries 444 reviews — the moat a new listing must climb.

therian mask

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great$16.48

avg listing price — sweet spot $15–$100

Review moat

Great443.54

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.66–$35.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$238K

$238K/yr · 2.0M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, therian mask is a $238K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

therian mask market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $247K–$330K; units × avg price
Conversion rate: 0.7%
Avg BSR: #5,260
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.1%
Avg brand age: 34 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

33%

Top 20: 84%

Top-5 click share

32%

Top 20: 72%

Open market

61%

Adolala10%
yolrdiw7%
TherianMask6%
OANTGM6%
Generic5%
Apettoey5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top therian mask search terms

therian815K/yr -8.5%0.3% conv.
therian mask472K/yr -3.5%1.3% conv.
therian stuff236K/yr -5.3%0.2% conv.
therian gear138K/yr +1.7%0.2% conv.
therian clothes91K/yr -1.3%0.2% conv.
therian masks47K/yr -0.5%2.1% conv.
therain32K/yr -2.8%0.1% conv.
therian mask already made28K/yr -10.2%0.1% conv.
therian mask premade22K/yr +18.3%0.2% conv.
therian accessories34K/yr +3.2%0.3% conv.

All search terms

Top therian mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Adolala Faux Fur Fox Tail Cat Wolf Set Plush Mask Fluffy Paw Gloves Halloween Christmas Party for Women

Adolala$21.664.5★748 rev

yolrdiw Womens Therian Star Fingerless Gloves Wrist Length Knitted Mitten for Y2K Emo Grunge Punk Goth Accessories

yolrdiw$6.844.5★77 rev

TherianMask 37 Pcs Therian Mask Kit White Cat Masks DIY to Paint Furry Animal Mask Therian Gear Therian Stuff for Halloween Masquerade Cosplay Party (C)

TherianMask$19.654.7★176 rev

OANTGM Fuzzy Leg Warmers Aesthetic Elk Therian Stuff Christmas Accessories Fur Leg Warmers Y2k Kawaii (Yellow One Size)

OANTGM$18.514.4★65 rev

Apettoey 10PCS Cat Masks - White Therian Masks for Masquerade Halloween Kids Cosplay & Costume Parties

Apettoey$10.194.8★1,020 rev

Newest

by launch date

Therian Mask Kit Cat or Fox Craft Kit Therian Mask Plastic Mask Base Pre-Applied Fleece Easy DIY Beginner Friendly Eye Mesh Faux Fur & Paint & Metal Pendant Halloween Cosplay & Christmas Gifts

Generic$24.1155 rev

2mo ago

Nosiny 11.8 Inch Fluffy Therian Fox Tail Keychain and Beaded Pendant Keychain for Cosplay Costume Keyring Bag Accessory(Red Sun Color)

Nosiny$15.2410 rev

6mo ago

50PCS Funny Therian Stickers for Water Bottles Vinyl Waterproof Sticker Lovely Cartoon Decals Pack for Laptop Guitar Scrapbook Skateboard Party Supplies (Therian)

Hozeuiy$3.6621 rev

6mo ago

Therian Therian Stuff Gear Set 5 Pcs Y2K Fairy Grunge Accessories Kit with Therian Necklace Beanie Tail Arm Bracelets Brown

GNAYOAHLI$23.4024 rev

7mo ago

Nosiny 10pcs Therian Bracelets Fairy Grunge Stacking Leather Beaded Stretch Bracelet Therian Pride Symbol Accessory with Paw Designs for Cosplay Gift

Nosiny$18.0618 rev

1y ago

What buyers say about therian mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“The quality seems solid so far”

Soft Feel10%

“The fur is soft”

Value For Money8%

“Good value”

Advertised Vs Actual Product7%

“As described”

Size-Overall6%

“Fit great”

Fun/Entertainment Experience6%

“Fun”

Durability4%

“Very durable, doesnt break easily”

Creativity4%

“Creative Crafting”

Comfort-Overall4%

“Very comfortable”

Strength3%

“Pretty sturdy”

What buyers complain about

Size-Overall22%

“Very small”

Durability9%

“Broke instantly”

Value For Money5%

“I think the price could've been a bit lower though”

Quality-Overall5%

“Horrible quality and broke immediately”

Color4%

“purple no blue”

Advertised Vs Actual Product3%

“This is definitely misleading”

Thickness3%

“The fur was also pretty thick”

Comfort-Overall3%

“Uncomfortable”

Shape/Style2%

“Very bad looking at first you have to reshape it”

Material Quality2%

“Cheap material”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product9%

Material Quality4%

Quality-Overall4%

Color4%

Defective Material/Parts2%

Length2%

Zipper Quality2%

Thin2%

Value For Money2%

Common questions

Is therian mask profitable to sell on Amazon United States?: The niche generates $238K/yr across 56 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the therian mask niche?: 41 brands and 58 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in therian mask?: Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.3%.
When does demand for therian mask peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the therian mask niche?: Listings span $3.66–$35.09; the average listing price is $16.48 (sweet spot $15–$100). The average incumbent carries 444 reviews — the moat a new listing must climb.