therapy games
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Great$21.11avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$6.60–$39.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$216K$216K/yr · 320K searches
Review moat
Okay2,391.16avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, therapy games is a $216K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
therapy games market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $211K–$264K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #733
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.1%
- Avg brand age
- 52 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
101
Top-5 brand share
35%
Top 20: 81%
Top-5 click share
30%
Top 20: 66%
Open market
59%
- ThinkPsych9%
- da Vinci's Room7%
- S.T.O.R.M.7%
- Trideer6%
- aesthec6%
- PlayTherapySupply6%
Demand
Weekly Amazon search volume, last 47 weeks — -12.1% search growth over the last 90 days.Top therapy games search terms
- therapy games117K/yr
- therapy games for kids46K/yr
- therapy games for teens31K/yr
- counseling games18K/yr
- mental health games12K/yr
- therapy games for adults11K/yr
- therapy game10K/yr
- emotional roller coaster game8K/yr
- group therapy games6K/yr
- therapeutic games7K/yr
Top therapy games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emotional Rollercoaster | Anger Management Board Game For Kids & Families | Therapy Learning Resources | Anger Control Card Game | Emotion Board Games Games For Kids ages 4-8 -12 | Social Emotional
S.T.O.R.M.$39.654.5★740 rev
da Vincis Room Dont Go Bananas - A CBT Therapy Game for Kids
da Vinci's Room$16.754.3★1,854 rev
Trideer Exercise Ball for Yoga Pilates & Fitness Stability Ball Equipment for Home Gym & Office Chair Core & Balance Training Accessories Physical Therapy Equipment Quick Pump Included 5 Sizes
Trideer$17.534.6★45,096 rev
Feelings Tower Play Therapy Game for Kids & Teens with 208 CBT Questions
aesthec$32.654.4★49 rev
PlayTherapySupply CBT 123: The Hilariously Fun Game That Empowers Kids and Teens to Take Charge of Their Thoughts Actions and Emotions - Updated Version
PlayTherapySupply$17.784.5★1,569 rev
Newest
by launch date
Learning Resources Conflict Resolution Cubes - Conversation Starter Cubes Therapy Games for Kids Social Skills Cards Social Emotional Learning Games Table Questions for Family Dinner
Learning Resources$13.7629 rev
Gratitude Dice Set Conversation Starter & Group Therapy Game | Office Therapy Must Haves | Color-Coded Wooden Dice | Mindfulness & Wellness Gift for Journaling Thankfulness & Addiction Recovery
Curiosity Driven$21.9848 rev
Feelings Tower Play Therapy Game for Kids & Teens with 208 CBT Questions
aesthec$32.6549 rev
Roll with It | CBT Coping Skills Kit | Emotional Regulation Tools for Kids | Anger Management & Social Emotional Learning | Anxiety Relief | Ages 5+ | Play Therapy Toys for Counselors
ThinkPsych$25.6483 rev
108 Mindfulness Cards for Coping Skills & Mind Brain Emotional Insight Cards - Somatic Therapy for Stress Relief & Anxiety - CBT Grounding Self Care Techniques for Teens | Adults | Therapists
Blavvennt$13.6783 rev
Trending
90-day click momentumTrideer Exercise Ball for Yoga Pilates & Fitness Stability Ball Equipment for Home Gym & Office Chair Core & Balance Training Accessories Physical Therapy Equipment Quick Pump Included 5 Sizes
Trideer$17.534.6★
Learning Resources Conflict Resolution Cubes - Conversation Starter Cubes Therapy Games for Kids Social Skills Cards Social Emotional Learning Games Table Questions for Family Dinner
Learning Resources$13.764.5★
Gratitude Dice Set Conversation Starter & Group Therapy Game | Office Therapy Must Haves | Color-Coded Wooden Dice | Mindfulness & Wellness Gift for Journaling Thankfulness & Addiction Recovery
Curiosity Driven$21.984.7★
Feelings Tower Play Therapy Game for Kids & Teens with 208 CBT Questions
aesthec$32.654.4★
108 Mindfulness Cards for Coping Skills & Mind Brain Emotional Insight Cards - Somatic Therapy for Stress Relief & Anxiety - CBT Grounding Self Care Techniques for Teens | Adults | Therapists
Blavvennt$13.674.6★
What buyers say about therapy games
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Family Game”
“The cards are nice quality”
“Easy to apply”
“Money well spent”
“Great Learning Tool”
“Durable made materials”
“As advertised”
“Beautiful colors”
“a good size for little hands”
“New favorite family game”
What buyers complain about
“Bad quality”
“not engaging”
“Not true to size”
“A little pricey for what it is”
“I had this just over a month and it tore”
“which is that the ball arrives deflated”
“Instructions were unclear”
“box looked old”
“Doesn't work”
“Hard to see”
Top return reasons
Common questions
- Is therapy games profitable to sell on Amazon United States?
- The niche generates $216K/yr across 68 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the therapy games niche?
- 45 brands and 101 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in therapy games?
- Top complaints mined from reviews: Quality-Overall, Fun/Entertainment Experience, Size-Overall. The return rate is 1.7%.
- What does it cost to enter the therapy games niche?
- Listings span $6.60–$39.65; the average listing price is $21.11 (sweet spot $15–$100). The average incumbent carries 2,391 reviews — the moat a new listing must climb.