The Witcher Merchandise
FailShoppers spend an estimated $28K a year here, so The Witcher Merchandise is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $28K/yr115K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 210 sellers
Flapen Score
The Witcher Merchandise against its category
The dotted line is the Toys & Games average. Past it, The Witcher Merchandise is stronger. Inside it, weaker.
Market
The The Witcher Merchandise market on Amazon at a glance
Shoppers on Amazon United States searched for The Witcher Merchandise 115K times last year and spent an estimated $28K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $28Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- the witcher merchandise35K searches a year
02 · Price
A sale here is worth $27.95.
Listings sell for $27.95 on average, from $7.03 to $91.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.95 that is $0 to $3K a year per listing.
- Average price
- $27.95inside the $15 to $100 sweet spot
- Price range
- $7.03–$91.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #5,918 within Statues, Bobbleheads & Busts. It carries 664 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 89%
- Out of stock, average day
- 5.2%
- Average rank
- #5,918in Statues, Bobbleheads & Busts
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 664per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top The Witcher Merchandise products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dark Horse Deluxe The Witcher 3: Wild Hunt: Geralt Grandmaster Ursine Figure
- Price
- $54.73
- Rating
- 4.8/5
- Reviews
- 3,751
- Age
- 9y ago

McFarlane Toys The Witcher Geralt of Rivia (Wolf Armor) 7 Action Figure
- Price
- $20.42
- Rating
- 4.7/5
- Reviews
- 463
- Age
- 5y ago

McFarlane Toys Netflix The Witcher Geralt of Rivia (Season 2) 7 Action Figure with Accessories
- Price
- $16.89
- Rating
- 4.7/5
- Reviews
- 769
- Age
- 4y ago

McFarlane Toys The Witcher Geralt of Rivia (Viper Armor: Teal) 7 Action Figure with Accessories
- Price
- $15.51
- Rating
- 4.7/5
- Reviews
- 312
- Age
- 5y ago

McFarlane Toys The Witcher Geralt of Rivia 7 Action Figure
- Price
- $31.09
- Rating
- 4.8/5
- Reviews
- 784
- Age
- 5y ago
Trending
estimated 90-day click momentum
TUBBZ First Edition: The Witcher - Geralt of Rivia Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of The Witcher
- Price
- $25.88
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

Funko POP Games: The Witcher-Geralt Action Figure Multicolor
- Price
- $48.91
- Rating
- 4.9/5
- Reviews
- 4,040
- Age
- 9y ago

Netflix The Witcher Knitted Cuff Beanie Hat with Silver Logo Black One Size
- Price
- $13.99
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 5y ago

Dark Horse Deluxe The Witcher 3: Wild Hunt: Geralt Grandmaster Ursine Figure
- Price
- $54.73
- Rating
- 4.8/5
- Reviews
- 3,751
- Age
- 9y ago

McFarlane Toys The Witcher Geralt of Rivia (Wolf Armor) 7 Action Figure
- Price
- $20.42
- Rating
- 4.7/5
- Reviews
- 463
- Age
- 5y ago
Newest
by launch date
TUBBZ First Edition: The Witcher - Geralt of Rivia Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of The Witcher
- Price
- $25.88
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 8mo ago

Funko Pop! Bitty: Netflix - Geralt Jaskier Ciri and Yennefer - 0.9 Inch (2.2 Cm) - The Witcher Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking
- Price
- $15.87
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 1y ago

Monopoly The Witcher | Play as Crystal Skull Flaming Book Kaer Morhen Lute and More | Officially Licensed Collectible Game Based On Popular Video Game Franchise
- Price
- $27.38
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 2y ago

McFarlane Toys - The Witcher Ciri & Geralt of Rivia (Season 3) 7in Action Figure 2pk
- Price
- $39.88
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 3y ago

Funko POP! TV: Witcher - Geralt - (SZN 3) - The Witcher - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $13.80
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
210
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
44%
Top 20: 81%
Open market
14%
- McFarlane Toys41%
- Dark Horse16%
- Funko14%
- Dark Horse Comics10%
- Concept One3%
- TUBBZ3%
- Open — no brand owns it (10 brands, 14%)
Demand
The Witcher Merchandise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top The Witcher Merchandise search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the witcher merchandise35K/yr
- witcher merch19K/yr
- the witcher merch10K/yr
- the witcher figure8K/yr
- witcher figure9K/yr
- witcher action figure7K/yr
- the witcher action figures7K/yr
- geralt of rivia5K/yr
- witcher funko pop5K/yr
- the witcher funko pop6K/yr
Reviews and returns
What reviews say buyers love and hate about The Witcher Merchandise
We read the reviews and the return reasons for every product selling here.
“it was MUCH bigger than I thought it was”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Witcher Merchandise questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








