The Little Mermaid

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $421K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

1.5%

Market size, estimated

$421Ka year

Peak month

December5.3× the quietest month

Top search term

the little mermaid366K searches a year

Listings sell for $19.97 on average, from $9.23 to $38.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $19.97 that is $2K to $5K a year per listing.

Average price

$19.97inside the $15 to $100 sweet spot

Price range

$9.23–$38.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.7%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #139 within Dolls. It carries 2,480 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

93%

Out of stock, average day

7.1%

Average rank

#139in Dolls

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,480per listing

Listings tracked

41

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months