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The Crow Merchandise

brand-locked demand (top 5 brands take 100% of clicks) — The Crow Merchandise doesn't clear our bar today.

Flapen Score

30
Skip it

Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 46

Market size 5Growth 8Conversion 14Competition 36Returns 84Price range 47Avg price 89Brand share 0Review moat 89Quality gap 18
This niche Category average · 3,143 niches

Is The Crow Merchandise profitable on Amazon?

According to Flapen's Amazon United States niche tracking, The Crow Merchandise is a $21K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 30/100.

The Crow Merchandise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.4% over the last 90 days and 1.2% of searches end in a purchase.

$21K

revenue / yr

Units sold / yr500
Search volume / yr-33.4%29K
Conversion rate1.2%
Avg price$61.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 89
Top-5 product click share64%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement6%
New entrants (1y)1· 0 succeeded
Avg rating4.7★
Avg reviews213

Top The Crow Merchandise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

$0$1K$2K$3K$4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

89

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Diamond Select Toys26%
  • POP23%
  • Mezco21%
  • Funko20%
  • McFarlane Toys10%

The Crow Merchandise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR1.2%Products16Brands5Top 5 Brands100%OOS Rate4.3%Rating4.7★Reviews213Avg BSR#5,767
3K2KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 3.1×

Top The Crow Merchandise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • the crow figure10K/yr
  • the crow funko pop6K/yr
  • the crow action figures7K/yr
  • the crow statue2K/yr
  • funko pop the crow1K/yr
  • eric draven funko pop1K/yr
  • the crow funko1K/yr

What reviews say buyers love and hate about The Crow Merchandise

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Collectibles58%

Its her collectable very detailed

Gifting Purpose17%

Made a real cool nice gift for my grandson

Value For Money17%

Worth the price

Quality-Overall8%

Awesome product

What buyers complain about

100% of reviews
Add-Ons/Attachments50%

there is no way to attach the crow

Advertised Vs Actual Product50%

Not like the images

The Crow Merchandise return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
50%
2Size-Overall
25%
3Defective Material/Parts
25%

Common The Crow Merchandise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The Crow Merchandise 30/100 on Amazon United States — Skip it. The niche generates $21K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -33.4% over the last 90 days.
Search demand for The Crow Merchandise on Amazon United States peaks in Sep–Dec, where the busiest month runs 3.1× the quietest.