tempera paint
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$26.06avg listing price — sweet spot $15–$100
Price range
Great$5.49–$67.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$580K$580K/yr · 424K searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,121.27avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, tempera paint is a $580K/yr Amazon United States market (424K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
tempera paint market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- $782K–$1.0M
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
76
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
14%
- Colorations31%
- Crayola22%
- Cra-Z-Art19%
- JOYIN5%
- Positive Art5%
- Fun Express4%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top tempera paint search terms
- tempera paint167K/yr
- tempera paint for kids44K/yr
- washable tempera paint24K/yr
- tempura paint23K/yr
- tempra paint22K/yr
- classroom paint17K/yr
- washable tempera paint for kids16K/yr
- colorations washable tempera paint13K/yr
- tempera13K/yr
- tempera paint set16K/yr
Top tempera paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
Colorations$34.224.7★1,161 rev
Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+
Crayola$46.104.8★3,885 rev
Cra-Z-Art Washable Tempera Paint Bulk Pack 10ct Assorted Colors 8oz each bottle
Cra-Z-Art$20.184.6★907 rev
Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
Cra-Z-Art$9.964.4★1,269 rev
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
Crayola$5.494.7★7,655 rev
Newest
by launch date
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
Amazon Basics$10.8521 rev
Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
Positive Art$47.7152 rev
EXTRIC Washable Paint for Kids 12 PK Tempera Finger Paints 2oz Bottles
EXTRIC$15.06514 rev
TMOL Washable Paint for Kids 42 Colors Non-Toxic Safe & Washable for Toddlers Tempera Paint with Brushes Palette & Bucket School Project Art Supplies
TMOL$24.91201 rev
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
Colorations$34.221,161 rev
Trending
90-day click momentumAmazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
Amazon Basics$10.854.6★
Colorations Paraben-Free Fluorescent Simply Washable Tempera Paint-Set of 6
Colorations$22.314.5★
Colorations - SWT16 Simply Washable Tempera Paints 16 fl oz Set of 11 Colors Non Toxic Vibrant Bold Kids Paint Craft Hobby Arts & Crafts Fun Art Supplies
Colorations$48.254.7★
12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors
Crayola$49.714.8★
Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
Colorations$20.844.5★
What buyers say about tempera paint
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Easy to wash”
“Good quality, easy to wash off”
“Super easy to wash off”
“Fun paint”
“Fun for kids”
“Great value”
“Easy to use”
“This Crayola paint worked great”
“The squeeze bottles work nicely”
What buyers complain about
“Missing color”
“this paint is awful”
“Chemical smell”
“Cheap quality”
“Three bottles leaked”
“not as thick”
“Stains clothing”
“Small”
“Doesnt not wash off the clothing”
“Messy”
Top return reasons
Common questions
- Is tempera paint profitable to sell on Amazon United States?
- The niche generates $580K/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the tempera paint niche?
- 14 brands and 76 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in tempera paint?
- Top complaints mined from reviews: Color, Paint Quality, Smell. The return rate is 0.9%.
- When does demand for tempera paint peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the tempera paint niche?
- Listings span $5.49–$67.31; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 2,121 reviews — the moat a new listing must climb.