Tempera Paint
Tempera Paint shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Is Tempera Paint profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tempera Paint is a $580K/yr Amazon United States market (424K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 59/100.
Tempera Paint: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +22.4% over the last 90 days and 5.3% of searches end in a purchase.
$580K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 30 products
Top Tempera Paint products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago
Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+
- Price
- $46.10
- Rating
- 4.8/5
- Reviews
- 3,885
- Age
- 16y ago
Cra-Z-Art Washable Tempera Paint Bulk Pack 10ct Assorted Colors 8oz each bottle
- Price
- $20.18
- Rating
- 4.6/5
- Reviews
- 907
- Age
- 3y ago
Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 1,269
- Age
- 3y ago
Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago
Trending
90-day click momentum
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago
Colorations Paraben-Free Fluorescent Simply Washable Tempera Paint-Set of 6
- Price
- $22.31
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago
Colorations - SWT16 Simply Washable Tempera Paints 16 fl oz Set of 11 Colors Non Toxic Vibrant Bold Kids Paint Craft Hobby Arts & Crafts Fun Art Supplies
- Price
- $48.25
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 15y ago
12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors
- Price
- $49.71
- Rating
- 4.8/5
- Reviews
- 502
- Age
- 16y ago
Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
- Price
- $20.84
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago
Newest
by launch dateAmazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago
Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago
EXTRIC Washable Paint for Kids 12 PK Tempera Finger Paints 2oz Bottles
- Price
- $15.06
- Rating
- 4.6/5
- Reviews
- 514
- Age
- 1y ago
TMOL Washable Paint for Kids 42 Colors Non-Toxic Safe & Washable for Toddlers Tempera Paint with Brushes Palette & Bucket School Project Art Supplies
- Price
- $24.91
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
76
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
14%
- Colorations31%
- Crayola22%
- Cra-Z-Art19%
- JOYIN5%
- Positive Art5%
- Fun Express4%
- Open — no brand owns it (8 brands, 14%)
Tempera Paint demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Tempera Paint search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tempera paint167K/yr
- tempera paint for kids44K/yr
- washable tempera paint24K/yr
- tempura paint23K/yr
- tempra paint22K/yr
- classroom paint17K/yr
- washable tempera paint for kids16K/yr
- colorations washable tempera paint13K/yr
- tempera13K/yr
- tempera paint set16K/yr
What reviews say buyers love and hate about Tempera Paint
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great assortment of colors”
“Easy to wash”
“Good quality, easy to wash off”
“Super easy to wash off”
“Fun paint”
What buyers complain about
70% of reviews“Missing color”
“this paint is awful”
“Chemical smell”
“Cheap quality”
“Three bottles leaked”
Tempera Paint return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tempera Paint questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
