Tempera Paint
MaybeAn estimated 0.9% of orders come back. But the products selling today already average 4.6★, so Tempera Paint is a Maybe.
- Flapen Score
- 59 / 100Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 4659
- Market size
- $580K/yr424K searches / yr
- 90-day growth
- +22.4%search demand this quarter
- Competition
- 49%top-5 click share · 14 brands · 76 sellers
Flapen Score
Tempera Paint against its category
The dotted line is the Toys & Games average. Past it, Tempera Paint is stronger. Inside it, weaker.
Market
The Tempera Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Tempera Paint 424K times last year and spent an estimated $580K. The top 5 brands take 82% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $580K a year.
- Searches, last 12 months
- 424K
- Growth, 90 days vs prior 90
- +22.4%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $580Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- tempera paint167K searches a year
02 · Price
A sale here is worth $26.06.
Listings sell for $26.06 on average, from $5.49 to $67.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $26.06 that is $20K to $26K a year per listing.
- Average price
- $26.06inside the $15 to $100 sweet spot
- Price range
- $5.49–$67.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $20K–$26K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Drawing & Painting Supplies. It carries 2,121 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Drawing & Painting Supplies
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,121per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Tempera Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago

Crayola Washable Paint (12ct) Teacher Classroom Must Haves Wishlist Essentials Bulk Paint Set for Kids Art Projects 16 Oz Nontoxic Craft Supplies Ages 3+
- Price
- $46.10
- Rating
- 4.8/5
- Reviews
- 3,885
- Age
- 16y ago

Cra-Z-Art Washable Tempera Paint Bulk Pack 10ct Assorted Colors 8oz each bottle
- Price
- $20.18
- Rating
- 4.6/5
- Reviews
- 907
- Age
- 3y ago

Cra-Z-Art Washable Classic Paint Bulk Pack 8ct Assorted Colors 4oz each bottle
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 1,269
- Age
- 3y ago

Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago
Trending
estimated 90-day click momentum
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago

Colorations Paraben-Free Fluorescent Simply Washable Tempera Paint-Set of 6
- Price
- $22.31
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago

Colorations - SWT16 Simply Washable Tempera Paints 16 fl oz Set of 11 Colors Non Toxic Vibrant Bold Kids Paint Craft Hobby Arts & Crafts Fun Art Supplies
- Price
- $48.25
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 15y ago

12 Ct 16 oz Artista II Washable Tempera Paint - Assorted Colors
- Price
- $49.71
- Rating
- 4.8/5
- Reviews
- 502
- Age
- 16y ago

Colorations Paraben-Free Washable Tempera Paint for Kids - 8 Ounce Bottles Set of 6 Primary Colors Non-Toxic and Made in The USA
- Price
- $20.84
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 1y ago
Newest
by launch date
Amazon Basics Tempera Paint Sticks for Kids and Students Washable Twist-Up Design 24 Colors
- Price
- $10.85
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago

Positive Art Washable Paint for Kids 12 Colors 16 oz Bottles Non-Toxic Tempera Paint Set for School and Classroom Paraben-Free
- Price
- $47.71
- Rating
- 4.9/5
- Reviews
- 52
- Age
- 1y ago

EXTRIC Washable Paint for Kids 12 PK Tempera Finger Paints 2oz Bottles
- Price
- $15.06
- Rating
- 4.6/5
- Reviews
- 514
- Age
- 1y ago

TMOL Washable Paint for Kids 42 Colors Non-Toxic Safe & Washable for Toddlers Tempera Paint with Brushes Palette & Bucket School Project Art Supplies
- Price
- $24.91
- Rating
- 4.5/5
- Reviews
- 201
- Age
- 1y ago

Colorations Paraben-Free Simply Washable Tempera Paint Rainbow Plus 8-Pack
- Price
- $34.22
- Rating
- 4.7/5
- Reviews
- 1,161
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
76
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
14%
- Colorations31%
- Crayola22%
- Cra-Z-Art19%
- JOYIN5%
- Positive Art5%
- Fun Express4%
- Open — no brand owns it (8 brands, 14%)
Demand
Tempera Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Tempera Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tempera paint167K/yr
- tempera paint for kids44K/yr
- washable tempera paint24K/yr
- tempura paint23K/yr
- tempra paint22K/yr
- classroom paint17K/yr
- washable tempera paint for kids16K/yr
- colorations washable tempera paint13K/yr
- tempera13K/yr
- tempera paint set16K/yr
Reviews and returns
What reviews say buyers love and hate about Tempera Paint
We read the reviews and the return reasons for every product selling here.
“Missing color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tempera Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








