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Tempera Paint

Maybe

An estimated 0.9% of orders come back. But the products selling today already average 4.6★, so Tempera Paint is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Market size
$580K/yr424K searches / yr
90-day growth
+22.4%search demand this quarter
Competition
49%top-5 click share · 14 brands · 76 sellers

Flapen Score

Tempera Paint against its category

The dotted line is the Toys & Games average. Past it, Tempera Paint is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tempera Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Tempera Paint 424K times last year and spent an estimated $580K. The top 5 brands take 82% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $580K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
+22.4%
Conversion, latest week
5.3%
Market size, estimated
$580Ka year
Peak month
October1.7× the quietest month
Top search term
tempera paint167K searches a year

02 · Price

A sale here is worth $26.06.

Listings sell for $26.06 on average, from $5.49 to $67.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $26.06 that is $20K to $26K a year per listing.

Average price
$26.06inside the $15 to $100 sweet spot
Price range
$5.49–$67.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$26K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Drawing & Painting Supplies. It carries 2,121 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#81in Drawing & Painting Supplies
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,121per listing
Listings tracked
30

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Tempera Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

76

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

14%

  • Brand 131%
  • Brand 222%
  • Brand 319%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 14%)

Demand

Tempera Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Tempera Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tempera paint167K/yr
  • tempera paint for kids44K/yr
  • washable tempera paint24K/yr
  • tempura paint23K/yr
  • tempra paint22K/yr
  • classroom paint17K/yr
  • washable tempera paint for kids16K/yr
  • colorations washable tempera paint13K/yr
  • tempera13K/yr
  • tempera paint set16K/yr

Reviews and returns

What reviews say buyers love and hate about Tempera Paint

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
15%of negative reviews mention “Color”
0.9%of orders come back
“Missing color”
A buyer, on “Color”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tempera Paint questions

Answered from the same tracked data.