Is tanjiro profitable to sell on Amazon United States?

The niche generates $156K/yr across 53 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the tanjiro niche?

23 brands and 313 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in tanjiro?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 1.7%.

When does demand for tanjiro peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the tanjiro niche?

Listings span $8.92–$90.40; the average listing price is $28.99 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.

tanjiro

Worth a look

Shows a sweet-spot price point ($28.99 avg), but weak search conversion (1.4%) keeps it on the watch list.

Avg price

Incredible$28.99

avg listing price — sweet spot $15–$100

Price range

Great$8.92–$90.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good1,271.13

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$156K

$156K/yr · 373K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, tanjiro is a $156K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

tanjiro market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $174K–$232K; units × avg price
Conversion rate: 1.4%
Avg BSR: #4,485
Page quality: 0%
Prime: 91%
Sponsored: 53%
Out of stock: 6.7%
Avg brand age: 36 months
Avg seller age: 155 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

313

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

36%

Top 20: 71%

Open market

34%

Funko25%
TAMASHII NATIONS14%
Banpresto9%
Juejuezi9%
Drofe5%
Bioworld5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top tanjiro search terms

tanjiro128K/yr -11.3%0.5% conv.
tanjiro figure87K/yr -1.4%0.7% conv.
tanjiro funko pop44K/yr -17.3%2.6% conv.
demon slayer tanjiro29K/yr -19.0%1.3% conv.
tanjiro action figure24K/yr -20.7%0.7% conv.
tanjiro kamado18K/yr -17.8%1.0% conv.
demon slayer figure tanjiro7K/yr +15.9%0.8% conv.
demon slayer funko pop tanjiro7K/yr -21.2%2.3% conv.
funko tanjiro4K/yr -29.8%3.2% conv.
funko pop tanjiro6K/yr -34.5%2.4% conv.

All search terms

Top tanjiro products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TAMASHII NATIONS - Demon Slayer: Kimetsu no Yaiba - Tanjiro Kamado [The Final Battle in the Infinity Castle] S.H.Figuarts Action Figure

TAMASHII NATIONS$65.914.7★943 rev

Funko POP! Plus: Demon Slayer - Tanjiro Kamado (Dancing Flash)

Funko$16.164.8★518 rev

Juejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Green One Size)

Juejuezi$28.444.7★351 rev

Ultimate Legends HD - Demon Slayer - Tanjiro Kamado (Hinokami Kagura) 5 Action Figure

Ultimate Legends$19.234.4★85 rev

Demon Slayer Tanjiro Athletic Crew Socks

Bioworld$11.984.7★522 rev

Newest

by launch date

Demon Anime Figures Set 6.8in Characters for Anime Fans and Kids (6PCS)

HLDMYYXGS$36.1023 rev

4mo ago

Funko Pop! Animation: Demon Slayer - Tanjiro - Sumi-Ink - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors

Funko$17.1721 rev

7mo ago

MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)

MLDVQJV$36.79142 rev

11mo ago

Funko POP! Plus: Demon Slayer - Tanjiro Kamado (Dancing Flash)

Funko$16.16518 rev

1y ago

Ultimate Legends HD - Demon Slayer - Tanjiro Kamado (Hinokami Kagura) 5 Action Figure

Ultimate Legends$19.2385 rev

1y ago

What buyers say about tanjiro

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Good quality”

Gifting Purpose22%

“Good gift”

Value For Money7%

“Worth it”

Size-Overall6%

“Perfect size”

Collectibles6%

“Collectability 💯”

Advertised Vs Actual Product5%

“accurate in the listing”

Durability4%

“they are durable”

Color4%

“He looks great with good colors”

Fun/Entertainment Experience3%

“enjoys playing with it”

Comfort-Overall2%

“Comfort”

What buyers complain about

Quality-Overall32%

“I mean the fact that its low quality might make it funnier”

Advertised Vs Actual Product16%

“Inaccurate Description”

Color12%

“Colors were off”

Size-Overall6%

“stands don't fit”

Durability4%

“Broke quickly”

Weight Heavy3%

“they are pretty heavy”

Defective Material/Parts3%

“The arm is broken”

Value For Money3%

“waste of money”

Design-Overall3%

“The design for the others were poor :/”

Add-Ons/Attachments3%

“The biggest problem is they are not attached”

Top return reasons

Size-Overall21%

Advertised Vs Actual Product19%

Defective Material/Parts14%

Quality-Overall11%

Color6%

Value For Money5%

Material Quality2%

Durability2%

Gifting Purpose2%

Functionality-Overall1%

Common questions

Is tanjiro profitable to sell on Amazon United States?: The niche generates $156K/yr across 53 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the tanjiro niche?: 23 brands and 313 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in tanjiro?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 1.7%.
When does demand for tanjiro peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the tanjiro niche?: Listings span $8.92–$90.40; the average listing price is $28.99 (sweet spot $15–$100). The average incumbent carries 1,271 reviews — the moat a new listing must climb.