tamatoa
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.85avg listing price — sweet spot $15–$100
Price range
Great$5.67–$89.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good646.17avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$52K$52K/yr · 72K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tamatoa is a $52K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
tamatoa market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $46K–$62K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #7,874
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 27%
- Out of stock
- 12.8%
- Avg brand age
- 42 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
0%
- Funko77%
- Fun Costumes15%
- Disney5%
- Mattel2%
- HOFSM.COM Hall of Fame Sports Memorabilia1%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +27.0% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
Top tamatoa search terms
- moana funko pop23K/yr
- tamatoa moana12K/yr
- tamatoa12K/yr
- funko pop moana8K/yr
- moana funko5K/yr
- moana crab4K/yr
- moana crab toy3K/yr
- funko moana2K/yr
- tamatoa moana toy2K/yr
- moana 2 funko pop999/yr
Top tamatoa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Disney: Moana - Tamatoa Multicolor Basic
Funko$21.744.6★1,855 rev
Fun Costumes - Disney Moana Tamatoa Costume for Kids Tamatoa Crab Costume Crab Outfit for Halloween School Plays & Cosplay X-Small
Fun Costumes$86.504.4★35 rev
Funko POP! Disney: Moana with Pua
Funko$15.145.0★1 rev
Funko POP & Buddy: Moana 2 - Moana & Simea - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
Funko$9.254.8★923 rev
Funko POP! Disney: Moana - HEI HEI with Coconut
Funko$14.944.4★4 rev
Newest
by launch date
Mattel Disney Moana Set of 3 Small Dolls & Accessories
Mattel$15.5423 rev
Funko POP! Disney: Moana with Pua
Funko$15.141 rev
Funko POP! Disney: Moana - HEI HEI with Coconut
Funko$14.944 rev
Funko Pop! Disney: Moana - Kotu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors and Display
Funko$15.002 rev
Funko POP! Premium: Disney Moana - Maui
Funko$20.121 rev
Trending
90-day click momentum
Disney Womens Moana Tamatoa Song Form Slim Fit Scoop Hem Racerback Tank T-Shirt Black Large US
Disney$18.705.0★
Fun Costumes - Disney Moana Tamatoa Costume for Kids Tamatoa Crab Costume Crab Outfit for Halloween School Plays & Cosplay X-Small
Fun Costumes$86.504.4★
Mattel Disney Moana Set of 3 Small Dolls & Accessories
Mattel$15.544.9★
Disney Moana Tamatoa Song Form Slim Fit Scoop Hem Racerback Tank
Disney$21.755.0★
Funko Pop! Disney: Moana - Moana with Heart of Te Fiti - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors
Funko$15.310.0★
What buyers say about tamatoa
What buyers praise and complain about, mined from review topics.What buyers love
“Cool little toy”
“Great quality”
“Just a expected”
“Its a great size for decorating”
“still durable enough to be used as a toy afterward”
“decent material”
“Great value for the money spent”
“unique touch to the design”
What buyers complain about
“poor quality, arrived damaged- poor condition”
“A small figure”
“He can't hold his hook”
“Mask a bit difficult”
“He can't hold his hook”
Top return reasons
Common questions
- Is tamatoa profitable to sell on Amazon United States?
- The niche generates $52K/yr across 30 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the tamatoa niche?
- 5 brands and 152 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tamatoa?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Grip. The return rate is 1.0%.
- When does demand for tamatoa peak?
- Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the tamatoa niche?
- Listings span $5.67–$89.92; the average listing price is $30.85 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.