- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $52K/yr72K searches / yr
- 90-day growth
- +27.0%search demand this quarter
- Competition
- 45%top-5 click share · 5 brands · 152 sellers
Flapen Score
Tamatoa against its category
The dotted line is the Toys & Games average. Past it, Tamatoa is stronger. Inside it, weaker.
Market
The Tamatoa market on Amazon at a glance
Shoppers on Amazon United States searched for Tamatoa 72K times last year and spent an estimated $52K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +27.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $52Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- moana funko pop23K searches a year
02 · Price
A sale here is worth $30.85.
Listings sell for $30.85 on average, from $5.67 to $89.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.85 that is $0 to $3K a year per listing.
- Average price
- $30.85inside the $15 to $100 sweet spot
- Price range
- $5.67–$89.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #7,874 within Statues, Bobbleheads & Busts. It carries 646 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 83%
- Out of stock, average day
- 12.8%
- Average rank
- #7,874in Statues, Bobbleheads & Busts
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 646per listing
- Listings tracked
- 30
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Tamatoa products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko POP! Disney: Moana - Tamatoa Multicolor Basic
- Price
- $21.74
- Rating
- 4.6/5
- Reviews
- 1,855
- Age
- 8y ago

Fun Costumes - Disney Moana Tamatoa Costume for Kids Tamatoa Crab Costume Crab Outfit for Halloween School Plays & Cosplay X-Small
- Price
- $86.50
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago

Funko POP! Disney: Moana with Pua
- Price
- $15.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Funko POP & Buddy: Moana 2 - Moana & Simea - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
- Price
- $9.25
- Rating
- 4.8/5
- Reviews
- 923
- Age
- 1y ago

Funko POP! Disney: Moana - HEI HEI with Coconut
- Price
- $14.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Disney Womens Moana Tamatoa Song Form Slim Fit Scoop Hem Racerback Tank T-Shirt Black Large US
- Price
- $18.70
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 5y ago

Fun Costumes - Disney Moana Tamatoa Costume for Kids Tamatoa Crab Costume Crab Outfit for Halloween School Plays & Cosplay X-Small
- Price
- $86.50
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago

Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago

Disney Moana Tamatoa Song Form Slim Fit Scoop Hem Racerback Tank
- Price
- $21.75
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 5y ago

Funko Pop! Disney: Moana - Moana with Heart of Te Fiti - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors
- Price
- $15.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch date
Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago

Funko POP! Disney: Moana with Pua
- Price
- $15.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Funko POP! Disney: Moana - HEI HEI with Coconut
- Price
- $14.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

Funko Pop! Disney: Moana - Kotu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors and Display
- Price
- $15.00
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Funko POP! Premium: Disney Moana - Maui
- Price
- $20.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
152
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 91%
Open market
0%
- Funko77%
- Fun Costumes15%
- Disney5%
- Mattel2%
- HOFSM.COM Hall of Fame Sports Memorabilia1%
Demand
Tamatoa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Tamatoa search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- moana funko pop23K/yr
- tamatoa moana12K/yr
- tamatoa12K/yr
- funko pop moana8K/yr
- moana funko5K/yr
- moana crab4K/yr
- moana crab toy3K/yr
- funko moana2K/yr
- tamatoa moana toy2K/yr
- moana 2 funko pop999/yr
Reviews and returns
What reviews say buyers love and hate about Tamatoa
We read the reviews and the return reasons for every product selling here.
“poor quality, arrived damaged- poor condition”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tamatoa questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








