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Tamatoa

Fail

The top 5 brands take 100% of clicks, so Tamatoa is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$52K/yr72K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
45%top-5 click share · 5 brands · 152 sellers

Flapen Score

Tamatoa against its category

The dotted line is the Toys & Games average. Past it, Tamatoa is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tamatoa market on Amazon at a glance

Shoppers on Amazon United States searched for Tamatoa 72K times last year and spent an estimated $52K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
2.4%
Market size, estimated
$52Ka year
Peak month
December1.7× the quietest month
Top search term
moana funko pop23K searches a year

02 · Price

A sale here is worth $30.85.

Listings sell for $30.85 on average, from $5.67 to $89.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.85 that is $0 to $3K a year per listing.

Average price
$30.85inside the $15 to $100 sweet spot
Price range
$5.67–$89.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #7,874 within Statues, Bobbleheads & Busts. It carries 646 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
83%
Out of stock, average day
12.8%
Average rank
#7,874in Statues, Bobbleheads & Busts
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
646per listing
Listings tracked
30

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tamatoa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 91%

Open market

0%

  • Brand 177%
  • Brand 215%
  • Brand 35%
  • Brand 42%
  • Brand 51%

Demand

Tamatoa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Tamatoa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moana funko pop23K/yr
  • tamatoa moana12K/yr
  • tamatoa12K/yr
  • funko pop moana8K/yr
  • moana funko5K/yr
  • moana crab4K/yr
  • moana crab toy3K/yr
  • funko moana2K/yr
  • tamatoa moana toy2K/yr
  • moana 2 funko pop999/yr

Reviews and returns

What reviews say buyers love and hate about Tamatoa

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Quality-Overall”
1.0%of orders come back
“poor quality, arrived damaged- poor condition”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tamatoa questions

Answered from the same tracked data.