Tamatoa
brand-locked demand (top 5 brands take 100% of clicks) — Tamatoa doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Tamatoa profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Tamatoa is a $52K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 48/100.
Tamatoa: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +27.0% over the last 90 days and 2.4% of searches end in a purchase.
$52K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 30 products
Top Tamatoa products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! Disney: Moana - Tamatoa Multicolor Basic
- Price
- $21.74
- Rating
- 4.6/5
- Reviews
- 1,855
- Age
- 8y ago
Fun Costumes - Disney Moana Tamatoa Costume for Kids Tamatoa Crab Costume Crab Outfit for Halloween School Plays & Cosplay X-Small
- Price
- $86.50
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago
Funko POP! Disney: Moana with Pua
- Price
- $15.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Funko POP & Buddy: Moana 2 - Moana & Simea - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
- Price
- $9.25
- Rating
- 4.8/5
- Reviews
- 923
- Age
- 1y ago
Funko POP! Disney: Moana - HEI HEI with Coconut
- Price
- $14.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago
Trending
90-day click momentum
Disney Womens Moana Tamatoa Song Form Slim Fit Scoop Hem Racerback Tank T-Shirt Black Large US
- Price
- $18.70
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 5y ago
Fun Costumes - Disney Moana Tamatoa Costume for Kids Tamatoa Crab Costume Crab Outfit for Halloween School Plays & Cosplay X-Small
- Price
- $86.50
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago
Mattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Disney Moana Tamatoa Song Form Slim Fit Scoop Hem Racerback Tank
- Price
- $21.75
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 5y ago
Funko Pop! Disney: Moana - Moana with Heart of Te Fiti - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors
- Price
- $15.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Newest
by launch dateMattel Disney Moana Set of 3 Small Dolls & Accessories
- Price
- $15.54
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 4mo ago
Funko POP! Disney: Moana with Pua
- Price
- $15.14
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Funko POP! Disney: Moana - HEI HEI with Coconut
- Price
- $14.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago
Funko Pop! Disney: Moana - Kotu - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans - Model Figure for Collectors and Display
- Price
- $15.00
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago
Funko POP! Premium: Disney Moana - Maui
- Price
- $20.12
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 91%
Open market
0%
- Funko77%
- Fun Costumes15%
- Disney5%
- Mattel2%
- HOFSM.COM Hall of Fame Sports Memorabilia1%
Tamatoa demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
Top Tamatoa search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- moana funko pop23K/yr
- tamatoa moana12K/yr
- tamatoa12K/yr
- funko pop moana8K/yr
- moana funko5K/yr
- moana crab4K/yr
- moana crab toy3K/yr
- funko moana2K/yr
- tamatoa moana toy2K/yr
- moana 2 funko pop999/yr
What reviews say buyers love and hate about Tamatoa
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Cool little toy”
“Great quality”
“Just a expected”
“Its a great size for decorating”
“still durable enough to be used as a toy afterward”
What buyers complain about
75% of reviews“poor quality, arrived damaged- poor condition”
“A small figure”
“He can't hold his hook”
“Mask a bit difficult”
“He can't hold his hook”
Tamatoa return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tamatoa questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
