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Tales Couples Edition

Fail

Demand is soft, at -40.9% this quarter, so Tales Couples Edition is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$1.6M/yr604K searches / yr
90-day growth
-40.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 14 sellers

Flapen Score

Tales Couples Edition against its category

The dotted line is the Toys & Games average. Past it, Tales Couples Edition is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tales Couples Edition market on Amazon at a glance

Shoppers on Amazon United States searched for Tales Couples Edition 604K times last year and spent an estimated $1.6M. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
604K
Growth, 90 days vs prior 90
-40.9%
Conversion, latest week
10.3%
Market size, estimated
$1.6Ma year
Top search term
tales couples edition350K searches a year

02 · Price

A sale here is worth $25.68.

Listings sell for $25.68 on average, from $10.14 to $38.20. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $25.68 that is $103K to $128K a year per listing.

Average price
$25.68inside the $15 to $100 sweet spot
Price range
$10.14–$38.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
$103K–$128K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #310 within Dedicated Deck Card Games. It carries 2,114 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#310in Dedicated Deck Card Games
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,114per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Tales Couples Edition products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Brand 145%
  • Brand 218%
  • Brand 314%
  • Brand 413%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Tales Couples Edition search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.7× · 11 of 12 months tracked

Search terms

Top Tales Couples Edition search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tales couples edition350K/yr
  • the and32K/yr
  • the and card game30K/yr
  • conversation cards for couples33K/yr
  • love games29K/yr
  • couples conversation cards18K/yr
  • the and couples edition7K/yr
  • the tales couples edition19K/yr
  • couples edition tales cards6K/yr
  • tales couples edition card deck13K/yr

Reviews and returns

What reviews say buyers love and hate about Tales Couples Edition

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Value For Money”
2.4%of orders come back
“too expensive”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tales Couples Edition questions

Answered from the same tracked data.