Tabletop Easel for Kids
FailShoppers spend an estimated $43K a year here, so Tabletop Easel for Kids is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $43K/yr52K searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 51%top-5 click share · 25 brands · 35 sellers
Flapen Score
Tabletop Easel for Kids against its category
The dotted line is the Toys & Games average. Past it, Tabletop Easel for Kids is stronger. Inside it, weaker.
Market
The Tabletop Easel for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Tabletop Easel for Kids 52K times last year and spent an estimated $43K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $43Ka year
- Peak month
- December13.0× the quietest month
- Top search term
- tabletop easel for kids18K searches a year
02 · Price
A sale here is worth $26.43.
Listings sell for $26.43 on average, from $8.87 to $48.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.43 that is $0 to $3K a year per listing.
- Average price
- $26.43inside the $15 to $100 sweet spot
- Price range
- $8.87–$48.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #640 within Easels. It carries 617 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #640in Easels
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 617per listing
- Listings tracked
- 32
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Tabletop Easel for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Magnetic Tabletop Easel Deluxe Double-Sided Wooden Art Set with Chalkboard Dry-Erase Board Paper Roll Holder Magnets & Art Supplies Preschool Learning Toys for Kids Ages 3+
- Price
- $37.48
- Rating
- 4.6/5
- Reviews
- 1,855
- Age
- 6y ago

Discovery 3-in-1 Tabletop Dry Erase Chalkboard Painting Art Easel Includes Paper Roll and Oversized Clip 17 x 15 Inch Wood Frame Perfect for Children 3+ | Foldable/Portable for Countertop Play
- Price
- $36.15
- Rating
- 4.5/5
- Reviews
- 418
- Age
- 12y ago

Mattys Toy Stop 2-in-1 Mini Wooden Tabletop Easel with Blackboard Paper Clip & Accessories
- Price
- $24.18
- Rating
- 4.3/5
- Reviews
- 679
- Age
- 9y ago

Tabletop Painting Wooden Art Easel for Kids - 4-in-1 Double-Sided Drawing Board for Toddlers 2-4 Chalkboard & Dry Whiteboard with Markers Eraser Magnetic Letters/Numbers & Flashcards
- Price
- $26.33
- Rating
- 4.0/5
- Reviews
- 339
- Age
- 1y ago

Kids Tabletop Art Easel with Paper Roll Dispenser | Adjustable Portable Desk & Table Top Painting Drawing Stand (13.8 x 11.4 Without Paper Roll)
- Price
- $23.91
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Tabletop Easels for Kids Painting with Paper Roll Dispenser
- Price
- $28.21
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3mo ago

4 Pack Tabletop Wooden Easels 11.8 Inch Adjustable Foldable
- Price
- $8.87
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago

SPTWHMSY 10.8 inch Tabletop Easel Small Painting Easel with 5 Papers
- Price
- $9.42
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 5mo ago

Kids Tabletop Art Easel with Paper Roll Dispenser | Adjustable Portable Desk & Table Top Painting Drawing Stand (13.8 x 11.4 Without Paper Roll)
- Price
- $23.91
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 9mo ago

Table Top Easel for Kids - Tabletop Magnetic White Board - Toddler Art Chalkboard
- Price
- $31.81
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 2y ago
Newest
by launch date
Tabletop Easels for Kids Painting with Paper Roll Dispenser
- Price
- $28.21
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 3mo ago

SPTWHMSY 10.8 inch Tabletop Easel Small Painting Easel with 5 Papers
- Price
- $9.42
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 5mo ago

4 Pack Tabletop Wooden Easels 11.8 Inch Adjustable Foldable
- Price
- $8.87
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 6mo ago

Kids Tabletop Art Easel with Paper Roll Dispenser | Adjustable Portable Desk & Table Top Painting Drawing Stand (13.8 x 11.4 Without Paper Roll)
- Price
- $23.91
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 9mo ago

13.8x11.4 Wooden Tabletop Easel with Paint & Sketch Papers Masking Tape
- Price
- $22.37
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
35
Est. top-5 brand share
57%
Top 20: 95%
Est. top-5 click share
51%
Top 20: 88%
Open market
38%
- Melissa & Doug21%
- Discovery12%
- Matty's Toy Stop10%
- Esmorah8%
- Kileubuto7%
- Easy Playhouse4%
Demand
Tabletop Easel for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 13.0×
Search terms
Top Tabletop Easel for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tabletop easel for kids18K/yr
- table top easel kids12K/yr
- table easel for kids7K/yr
- kids tabletop easel6K/yr
- table top easel for kids6K/yr
- small easel for kids3K/yr
Reviews and returns
What reviews say buyers love and hate about Tabletop Easel for Kids
We read the reviews and the return reasons for every product selling here.
“SMALL Easel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tabletop Easel for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








