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Sylveon

Sylveon shows low returns (0.4%), but weak search conversion (1.1%) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46

Market size 30Growth 33Conversion 14Competition 81Returns 98Price range 58Avg price 95Brand share 33Review moat 76Quality gap 24
This niche Category average · 3,143 niches

Is Sylveon profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Sylveon is a $138K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Sylveon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.3% over the last 90 days and 1.1% of searches end in a purchase.

$138K

revenue / yr

Units sold / yr6K
Search volume / yr+6.3%412K
Conversion rate1.1%
Avg price$30.47

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers14 · 290
Top-5 product click share34%
Open market15%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement68%
New entrants (1y)5· 5 succeeded
Avg rating4.6★
Avg reviews476

Top Sylveon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

$0$4K$8K$12K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

290

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

10%

  • Pokémon58%
  • TOMY9%
  • Sanei8%
  • Jazwares6%
  • Funko5%
  • HYBRID APPAREL5%
  • Open — no brand owns it (8 brands, 10%)

Sylveon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume412KCVR1.1%Products50Brands14Top 5 Brands85%OOS Rate3.6%Rating4.6★Reviews476Avg BSR#2,416
18K13KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Sylveon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sylveon268K/yr
  • cute pokemon cards29K/yr
  • sylveon pokemon card31K/yr
  • pokemon sylveon24K/yr
  • sylveon card18K/yr
  • sylveon figure17K/yr
  • sylveon pokemon13K/yr
  • pink pokemon cards10K/yr
  • slyveon4K/yr

What reviews say buyers love and hate about Sylveon

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Collectibles31%

Great collection of cards

Quality-Overall16%

Good product and Good seller

Value For Money12%

Worth it

Advertised Vs Actual Product11%

As described

Size-Overall7%

Good fit

What buyers complain about

92% of reviews
Value For Money40%

Way too expensive

Size-Overall18%

This sylveon is much smaller than advertised

Quality-Overall11%

Sucky cards

Product Condition8%

Send used items

Advertised Vs Actual Product6%

Looked bigger in photo

Sylveon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Advertised Vs Actual Product
11%
3Defective Material/Parts
6%
4Value For Money
5%
5Compatibility-Overall
3%

Common Sylveon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sylveon 50/100 on Amazon United States — Worth a look. The niche generates $138K/yr across 50 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved +6.3% over the last 90 days.
Search demand for Sylveon on Amazon United States peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.