Is sylveon profitable to sell on Amazon United States?

The niche generates $138K/yr across 50 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the sylveon niche?

14 brands and 290 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in sylveon?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.4%.

When does demand for sylveon peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the sylveon niche?

Listings span $4.35–$151.72; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.

sylveon

Worth a look

Shows low returns (0.4%), but weak search conversion (1.1%) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.47

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Review moat

Great476.48

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.35–$151.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$138K

$138K/yr · 412K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, sylveon is a $138K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

sylveon market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $152K–$183K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,416
Page quality: 0%
Prime: 74%
Sponsored: 68%
Out of stock: 3.6%
Avg brand age: 29 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

290

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

10%

Pokémon58%
TOMY9%
Sanei8%
Jazwares6%
Funko5%
HYBRID APPAREL5%
Open — no brand owns it (8 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top sylveon search terms

sylveon268K/yr +8.5%0.9% conv.
cute pokemon cards29K/yr +28.0%0.4% conv.
sylveon pokemon card31K/yr -0.8%2.5% conv.
pokemon sylveon24K/yr -5.4%1.6% conv.
sylveon card18K/yr +0.6%2.1% conv.
sylveon figure17K/yr -7.2%1.0% conv.
sylveon pokemon13K/yr -11.6%1.3% conv.
pink pokemon cards10K/yr -10.5%0.8% conv.
slyveon4K/yr +10.5%1.0% conv.

All search terms

Top sylveon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokemon - Sylveon ex 086/191 - Surging Sparks Tera Double Rare Foil Single Card

Pokémon$5.474.6★178 rev

Sanei PP125 Pokemon All Star Collection Sylveon Plush Brown/a

Sanei$27.494.7★6,656 rev

Pokemon Sylveon Plush - 8-Inch Soft Plush with Authentic Details

Jazwares$20.354.8★822 rev

Funko Pop! Games: Pokemon - Sylveon - Nymphali - Collectible Vinyl Figure - Gift Idea - Official Products - Toys for Children and Adults - Video Games Fans

Funko$30.174.8★623 rev

Takara Tomy Pokemon Moncolle Sylveon Pokemon Figure Toy 4 Years Old and Up Toy Safety Standard Passed ST Mark Certified Pokemon

TOMY$13.304.4★129 rev

Newest

by launch date

Pokmon Center: Ditto As Sylveon Plush

Pokémon$40.131 rev

4mo ago

Pokmon Center: Eevee Collection: Sylveon Plush

Pokémon$38.204 rev

6mo ago

Pokmon Center: Sylveon Pok Plush

Pokémon$46.9018 rev

9mo ago

Mega Pokemon Sylveon Building Toys Set- 73 Pieces

Mega Brands$17.5122 rev

1y ago

Pokemon - Sylveon 041/131 Prismatic Evolutions Double Rare Foil Single Card

Pokémon$6.1754 rev

1y ago

What buyers say about sylveon

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles31%

“Great collection of cards”

Quality-Overall16%

“Good product and Good seller”

Value For Money12%

“Worth it”

Advertised Vs Actual Product11%

“As described”

Size-Overall7%

“Good fit”

Gifting Purpose5%

“Great Pokémon gift”

Soft Feel5%

“The zipper is super smooth”

Design-Overall2%

“Great design”

Fun/Entertainment Experience1%

“Card lot I got from Innova Games was perfect in every way”

Color1%

“Colors are great, design is obvious and clear”

What buyers complain about

Value For Money40%

“Way too expensive”

Size-Overall18%

“This sylveon is much smaller than advertised”

Quality-Overall11%

“Sucky cards”

Product Condition8%

“Send used items”

Advertised Vs Actual Product6%

“Looked bigger in photo”

Durability3%

“After using it for not even a week, it came unglued and broke”

Defective Material/Parts3%

“Must have sent me a used or defective product”

Gifting Purpose2%

“This was a gift for our 7 year old grandson's birthday, so we are pretty angry and disappointed and will not order Pokemon from Amazon in the future”

Shape/Style1%

“No good cards pulled wasn't resealed good shape”

Strength1%

“Flimsy”

Top return reasons

Size-Overall45%

Advertised Vs Actual Product11%

Defective Material/Parts6%

Value For Money5%

Compatibility-Overall3%

Color2%

Magnetic Strength/Adsorption2%

Adhesion/Stickiness2%

Functionality-Overall2%

Socket/Port/Plug2%

Common questions

Is sylveon profitable to sell on Amazon United States?: The niche generates $138K/yr across 50 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the sylveon niche?: 14 brands and 290 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in sylveon?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.4%.
When does demand for sylveon peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the sylveon niche?: Listings span $4.35–$151.72; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.