Swimming Bath Toys

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

+28.2%

Conversion, latest week

6.7%

Market size, estimated

$57Ka year

Peak month

December2.2× the quietest month

Top search term

wind up bath toys33K searches a year

Listings sell for $12.15 on average, from $7.01 to $27.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.15 that is $1K to $3K a year per listing.

Average price

$12.15under the $15 to $100 sweet spot

Price range

$7.01–$27.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.1%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #236 within Bath Toys. It carries 3,623 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#236in Bath Toys

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

3,623per listing

Listings tracked

29

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

38 months