Sushi Toy
FailShoppers spend an estimated $30K a year here, so Sushi Toy is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $30K/yr88K searches / yr
- 90-day growth
- +18.9%search demand this quarter
- Competition
- 59%top-5 click share · 19 brands · 44 sellers
Flapen Score
Sushi Toy against its category
The dotted line is the Toys & Games average. Past it, Sushi Toy is stronger. Inside it, weaker.
Market
The Sushi Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Sushi Toy 88K times last year and spent an estimated $30K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +18.9%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $30Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- sushi squishy28K searches a year
02 · Price
A sale here is worth $15.42.
Listings sell for $15.42 on average, from $7.01 to $23.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $15.42 that is $2K to $4K a year per listing.
- Average price
- $15.42inside the $15 to $100 sweet spot
- Price range
- $7.01–$23.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #1,526 within Kitchen Toys. It carries 885 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 9.0%
- Average rank
- #1,526in Kitchen Toys
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 885per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Sushi Toy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MindWare Foodie Fidgets Sushi Tray Set of Squishy Toys for Kids and Adults - Ages 5 and Up
- Price
- $19.89
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

Melissa & Doug Sushi Slicing Wooden Play Food Set
- Price
- $18.10
- Rating
- 4.8/5
- Reviews
- 3,668
- Age
- 19y ago

Emotional Support Sushi by Relatable - Cuddly Stuffed Animals and Toys Squishy Toys and Plushies Back to School Gifts and Desk Accessories for All Ages - Includes 5 Plushies with Carrying Basket
- Price
- $16.49
- Rating
- 4.8/5
- Reviews
- 8,443
- Age
- 9mo ago

WoodenEdu Sushi Slicing Play Food Set Wooden Pretend Play Kitchen Toys for Kids 3+ Sushi Food Play Learning Toy for Girls Boys
- Price
- $15.44
- Rating
- 4.8/5
- Reviews
- 160
- Age
- 2y ago

Authentic Japanese Sushi Bento Box Pretend Play Dinner Food Set - 19 Piece Cutting Food Toy Play Set for Kids
- Price
- $14.94
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 9y ago
Trending
estimated 90-day click momentum
watchitude Knead that Sushi - Chunky Squishy Plush - Blind Box.
- Price
- $19.69
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 2mo ago

Sushi Stress Balls Squishy 2.4in Shrimp Rice Roll Stress Ball Crunchy Bead Filled Non Rebound Handmade Anxiety Relief Cute Realistic Food Soft Sticky Silicone Squeeze Toy(1pc)
- Price
- $12.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

GUND Pusheen Bento Sushi Roll 11-Inch Plush Toy for Ages 8+
- Price
- $19.47
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 7mo ago

Tobar Scrunchems Sushi Squish Ball - Stress Relief Squeeze Ball Toy
- Price
- $14.09
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 2y ago

LONG XIN SERIES 6 Pcs Fake Sushi Prop for Restaurant Display
- Price
- $10.61
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 3y ago
Newest
by launch date
Sushi Stress Balls Squishy 2.4in Shrimp Rice Roll Stress Ball Crunchy Bead Filled Non Rebound Handmade Anxiety Relief Cute Realistic Food Soft Sticky Silicone Squeeze Toy(1pc)
- Price
- $12.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

watchitude Knead that Sushi - Chunky Squishy Plush - Blind Box.
- Price
- $19.69
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 2mo ago

GUND Pusheen Bento Sushi Roll 11-Inch Plush Toy for Ages 8+
- Price
- $19.47
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 7mo ago

ORB Tabalicious Snackies TABA Squishy Dog Sushi Roll Toy - Cute Sticky TABA Squishy Food Themed Animal Stress Ball Squishies - Fun Soft Kawaii Sensory Fidget Toys and Gifts for Kids and Adults
- Price
- $7.01
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago

Emotional Support Sushi by Relatable - Cuddly Stuffed Animals and Toys Squishy Toys and Plushies Back to School Gifts and Desk Accessories for All Ages - Includes 5 Plushies with Carrying Basket
- Price
- $16.49
- Rating
- 4.8/5
- Reviews
- 8,443
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
44
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 99%
Open market
32%
- MindWare23%
- Melissa & Doug18%
- WHAT DO YOU MEME?9%
- WoodenEdu7%
- Liberty Imports5%
- LONG XIN SERIES5%
Demand
Sushi Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.0×
Search terms
Top Sushi Toy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sushi squishy28K/yr
- sushi toy23K/yr
- sushi toys11K/yr
- sushi toys for kids10K/yr
- melissa and doug sushi7K/yr
- sushi play set5K/yr
- melissa and doug sushi set4K/yr
Reviews and returns
What reviews say buyers love and hate about Sushi Toy
We read the reviews and the return reasons for every product selling here.
“weak magnet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sushi Toy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








