Sushi Toy
a small market ($30K/yr) — Sushi Toy doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Sushi Toy profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Sushi Toy is a $30K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Sushi Toy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +18.9% over the last 90 days and 2.2% of searches end in a purchase.
$30K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Sushi Toy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MindWare Foodie Fidgets Sushi Tray Set of Squishy Toys for Kids and Adults - Ages 5 and Up
- Price
- $19.89
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago
Melissa & Doug Sushi Slicing Wooden Play Food Set
- Price
- $18.10
- Rating
- 4.8/5
- Reviews
- 3,668
- Age
- 19y ago
Emotional Support Sushi by Relatable - Cuddly Stuffed Animals and Toys Squishy Toys and Plushies Back to School Gifts and Desk Accessories for All Ages - Includes 5 Plushies with Carrying Basket
- Price
- $16.49
- Rating
- 4.8/5
- Reviews
- 8,443
- Age
- 9mo ago
WoodenEdu Sushi Slicing Play Food Set Wooden Pretend Play Kitchen Toys for Kids 3+ Sushi Food Play Learning Toy for Girls Boys
- Price
- $15.44
- Rating
- 4.8/5
- Reviews
- 160
- Age
- 2y ago
Authentic Japanese Sushi Bento Box Pretend Play Dinner Food Set - 19 Piece Cutting Food Toy Play Set for Kids
- Price
- $14.94
- Rating
- 4.5/5
- Reviews
- 340
- Age
- 9y ago
Trending
90-day click momentum
watchitude Knead that Sushi - Chunky Squishy Plush - Blind Box.
- Price
- $19.69
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 2mo ago
Sushi Stress Balls Squishy 2.4in Shrimp Rice Roll Stress Ball Crunchy Bead Filled Non Rebound Handmade Anxiety Relief Cute Realistic Food Soft Sticky Silicone Squeeze Toy(1pc)
- Price
- $12.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
GUND Pusheen Bento Sushi Roll 11-Inch Plush Toy for Ages 8+
- Price
- $19.47
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 7mo ago
Tobar Scrunchems Sushi Squish Ball - Stress Relief Squeeze Ball Toy
- Price
- $14.09
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 2y ago
LONG XIN SERIES 6 Pcs Fake Sushi Prop for Restaurant Display
- Price
- $10.61
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 3y ago
Newest
by launch dateSushi Stress Balls Squishy 2.4in Shrimp Rice Roll Stress Ball Crunchy Bead Filled Non Rebound Handmade Anxiety Relief Cute Realistic Food Soft Sticky Silicone Squeeze Toy(1pc)
- Price
- $12.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
watchitude Knead that Sushi - Chunky Squishy Plush - Blind Box.
- Price
- $19.69
- Rating
- 2.7/5
- Reviews
- 4
- Age
- 2mo ago
GUND Pusheen Bento Sushi Roll 11-Inch Plush Toy for Ages 8+
- Price
- $19.47
- Rating
- 5.0/5
- Reviews
- 28
- Age
- 7mo ago
ORB Tabalicious Snackies TABA Squishy Dog Sushi Roll Toy - Cute Sticky TABA Squishy Food Themed Animal Stress Ball Squishies - Fun Soft Kawaii Sensory Fidget Toys and Gifts for Kids and Adults
- Price
- $7.01
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 8mo ago
Emotional Support Sushi by Relatable - Cuddly Stuffed Animals and Toys Squishy Toys and Plushies Back to School Gifts and Desk Accessories for All Ages - Includes 5 Plushies with Carrying Basket
- Price
- $16.49
- Rating
- 4.8/5
- Reviews
- 8,443
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 rising
Sellers
44
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
32%
- MindWare23%
- Melissa & Doug18%
- WHAT DO YOU MEME?9%
- WoodenEdu7%
- Liberty Imports5%
- LONG XIN SERIES5%
Sushi Toy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.0×
Top Sushi Toy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sushi squishy28K/yr
- sushi toy23K/yr
- sushi toys11K/yr
- sushi toys for kids10K/yr
- melissa and doug sushi7K/yr
- sushi play set5K/yr
- melissa and doug sushi set4K/yr
What reviews say buyers love and hate about Sushi Toy
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Great fun”
“Love pushed products, well made”
“Gift worthy”
“The Cutest, softest plushie”
“As pictured”
What buyers complain about
72% of reviews“weak magnet”
“Not well made”
“junky adhesive”
“I misread the size”
“Not going to last long”
Sushi Toy return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sushi Toy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
