Supernatural Car
FailBuyers convert on only 1.1% of searches, so Supernatural Car is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $178K/yr333K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 169 sellers
Flapen Score
Supernatural Car against its category
The dotted line is the Toys & Games average. Past it, Supernatural Car is stronger. Inside it, weaker.
Market
The Supernatural Car market on Amazon at a glance
Shoppers on Amazon United States searched for Supernatural Car 333K times last year and spent an estimated $178K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.
- Searches, last 12 months
- 333K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $178Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- supernatural funko pop122K searches a year
02 · Price
A sale here is worth $48.53.
Listings sell for $48.53 on average, from $15.82 to $270.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $48.53 that is $5K to $12K a year per listing.
- Average price
- $48.53inside the $15 to $100 sweet spot
- Price range
- $15.82–$270.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,728 within Statues, Bobbleheads & Busts. It carries 887 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 85%
- Out of stock, average day
- 11.4%
- Average rank
- #1,728in Statues, Bobbleheads & Busts
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 887per listing
- Listings tracked
- 20
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Supernatural Car products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hyp Supernatural Saving People Juniors/Womens 5 Pack Ankle Socks
- Price
- $18.17
- Rating
- 4.8/5
- Reviews
- 630
- Age
- 8y ago
Funko Pop Castiel #1840 Glow in the Dark Vinyl Figure - Supernatural
- Price
- $31.57
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 3mo ago
Funko POP! Supernatural - Dean Winchester - Michael (1 in 6 Chase Chance)
- Price
- $16.67
- Rating
- 4.9/5
- Reviews
- 222
- Age
- 8mo ago
Jada Supernatural 1:24 1967 Chevy Impala Die-cast Car w/Dean Winchester Die-cast Figure Toys for Kids and Adults
- Price
- $40.75
- Rating
- 4.9/5
- Reviews
- 1,224
- Age
- 4y ago
AMT 1967 Chevy Impala 4-Door Supernatural 1:25 Scale Model Kit
- Price
- $34.22
- Rating
- 4.6/5
- Reviews
- 1,463
- Age
- 6y ago
Trending
estimated 90-day click momentum
Black Muscle Cars Building Toy Compatible with Lego Cars for Adult Boys Model Kits for Home Office Desk Decor Collectible Toy Classic 1967 Super Vintage Model with Natural Hunter Character
- Price
- $28.16
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 3mo ago
Funko Pop Castiel #1840 Glow in the Dark Vinyl Figure - Supernatural
- Price
- $31.57
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 3mo ago
The Creating Studio Dean Winchester Pajama Set (X-Large Grey)
- Price
- $39.89
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 8y ago
Studio 9Thirty3 Dean Winchester Supernatural Pajama Set Saving People Hunting Things Shirt & Flannel Pants Lounge Gift for Fans (Large Grey)
- Price
- $39.82
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 3y ago
Studio 9Thirty3 Sam Winchester Supernatural Pajama Set Saving People Hunting Things Shirt & Flannel Pants Lounge Gift for Fans (Medium Grey)
- Price
- $39.80
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 3y ago
Newest
by launch dateBlack Muscle Cars Building Toy Compatible with Lego Cars for Adult Boys Model Kits for Home Office Desk Decor Collectible Toy Classic 1967 Super Vintage Model with Natural Hunter Character
- Price
- $28.16
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 3mo ago
Funko Pop Castiel #1840 Glow in the Dark Vinyl Figure - Supernatural
- Price
- $31.57
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 3mo ago
Funko Supernatural POP Television | Dean Winchester (Chase)
- Price
- $69.92
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Funko POP! Supernatural - Dean Winchester - Michael (1 in 6 Chase Chance)
- Price
- $16.67
- Rating
- 4.9/5
- Reviews
- 222
- Age
- 8mo ago
Funko Pop! TV: Supernatural - Crowley King of Hell - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $22.49
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
169
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
4%
- Funko48%
- Hyp25%
- Jada9%
- AMT6%
- Studio 9Thirty35%
- Qublyxo4%
- Open — no brand owns it (3 brands, 4%)
Demand
Supernatural Car search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Supernatural Car search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- supernatural funko pop122K/yr
- supernatural lego42K/yr
- funko pop supernatural25K/yr
- dean winchester funko pop15K/yr
- supernatural funko20K/yr
- sam winchester funko pop11K/yr
- supernatural figures11K/yr
- lego supernatural7K/yr
- castiel funko pop10K/yr
- supernatural pops8K/yr
Reviews and returns
What reviews say buyers love and hate about Supernatural Car
We read the reviews and the return reasons for every product selling here.
“the quality of the box was a little scoffed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Top Loader Storage
$1.3M/yr+5.4%
Camping Crafts
$32K/yr+333.8%
Trading Card Storage Box
$2.5M/yr-4.0%
Kpop Dolls
$3.4M/yr-14.9%
Fathers Day Crafts for Kids
$72K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Supernatural Car questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data