supernatural car
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$48.53avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good886.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$178K$178K/yr · 333K searches
Price range
Okay$15.82–$270.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, supernatural car is a $178K/yr Amazon United States market (333K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
supernatural car market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $194K–$243K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,728
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 55%
- Out of stock
- 11.4%
- Avg brand age
- 33 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
169
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
4%
- Funko48%
- Hyp25%
- Jada9%
- AMT6%
- Studio 9Thirty35%
- Qublyxo4%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top supernatural car search terms
- supernatural funko pop122K/yr
- supernatural lego42K/yr
- funko pop supernatural25K/yr
- dean winchester funko pop15K/yr
- supernatural funko20K/yr
- sam winchester funko pop11K/yr
- supernatural figures11K/yr
- lego supernatural7K/yr
- castiel funko pop10K/yr
- supernatural pops8K/yr
Top supernatural car products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hyp Supernatural Saving People Juniors/Womens 5 Pack Ankle Socks
Hyp$18.174.8★630 rev
Funko Pop Castiel #1840 Glow in the Dark Vinyl Figure - Supernatural
Funko$31.574.6★19 rev
Funko POP! Supernatural - Dean Winchester - Michael (1 in 6 Chase Chance)
Funko$16.674.9★222 rev
Jada Supernatural 1:24 1967 Chevy Impala Die-cast Car w/Dean Winchester Die-cast Figure Toys for Kids and Adults
Jada$40.754.9★1,224 rev
AMT 1967 Chevy Impala 4-Door Supernatural 1:25 Scale Model Kit
AMT$34.224.6★1,463 rev
Newest
by launch date
Black Muscle Cars Building Toy Compatible with Lego Cars for Adult Boys Model Kits for Home Office Desk Decor Collectible Toy Classic 1967 Super Vintage Model with Natural Hunter Character
Qublyxo$28.1625 rev
Funko Pop Castiel #1840 Glow in the Dark Vinyl Figure - Supernatural
Funko$31.5719 rev
Funko Supernatural POP Television | Dean Winchester (Chase)
Funko$69.922 rev
Funko POP! Supernatural - Dean Winchester - Michael (1 in 6 Chase Chance)
Funko$16.67222 rev
Funko Pop! TV: Supernatural - Crowley King of Hell - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$22.4998 rev
Trending
90-day click momentumBlack Muscle Cars Building Toy Compatible with Lego Cars for Adult Boys Model Kits for Home Office Desk Decor Collectible Toy Classic 1967 Super Vintage Model with Natural Hunter Character
Qublyxo$28.164.8★
Funko Pop Castiel #1840 Glow in the Dark Vinyl Figure - Supernatural
Funko$31.574.6★
The Creating Studio Dean Winchester Pajama Set (X-Large Grey)
Studio 9Thirty3$39.894.6★
Studio 9Thirty3 Dean Winchester Supernatural Pajama Set Saving People Hunting Things Shirt & Flannel Pants Lounge Gift for Fans (Large Grey)
Studio 9Thirty3$39.824.6★
Studio 9Thirty3 Sam Winchester Supernatural Pajama Set Saving People Hunting Things Shirt & Flannel Pants Lounge Gift for Fans (Medium Grey)
Studio 9Thirty3$39.804.8★
What buyers say about supernatural car
What buyers praise and complain about, mined from review topics.What buyers love
“Great for collecting”
“The pieces appear to be well made”
“Its what I wanted”
“Fun and Easy Build”
“It is very nice and sleek”
“a good value for your money”
“The instructions were clear”
“The car is a good size to display”
“This was a gift”
“The building process was easy”
What buyers complain about
“the quality of the box was a little scoffed”
“The fit of this kit is way off”
“The molds are clearly a bit cheaper”
“The board was a little flimsy and warped”
“But sadly no pockets”
“poorly fitted assemblies”
“His color tones are slightly darker in person than what is shown on the box”
Top return reasons
Common questions
- Is supernatural car profitable to sell on Amazon United States?
- The niche generates $178K/yr across 20 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the supernatural car niche?
- 9 brands and 169 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in supernatural car?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 1.4%.
- When does demand for supernatural car peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the supernatural car niche?
- Listings span $15.82–$270.75; the average listing price is $48.53 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.