supergirl action figure
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible33.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$59.78avg listing price — sweet spot $15–$100
Growth
Great+86.2%90-day search growth — must beat 0% to launch
Price range
Good$13.48–$156.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 121K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, supergirl action figure is a $80K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
supergirl action figure market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $90K–$120K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #3,882
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 25%
- Out of stock
- 15.7%
- Avg brand age
- 47 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
141
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- McFarlane Toys87%
- Barbie6%
- Kotobukiya4%
- Funko3%
Demand
Weekly Amazon search volume, last 17 weeks — +86.2% search growth over the last 90 days.Top supergirl action figure search terms
- supergirl action figure60K/yr
- supergirl figure19K/yr
- mcfarlane supergirl16K/yr
- supergirl mcfarlane10K/yr
- mcfarlane dc multiverse supergirl6K/yr
- supergirl statue6K/yr
- power girl action figure4K/yr
Top supergirl action figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure
McFarlane Toys$24.524.4★41 rev
McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)
McFarlane Toys$34.124.5★35 rev
McFarlane Toys DC Multiverse Supergirl Collectible Action Figure
McFarlane Toys$53.534.6★14 rev
McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition
McFarlane Toys$32.694.7★8 rev
Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
Barbie$59.524.5★45 rev
Newest
by launch dateMcFarlane Toys DC Multiverse Supergirl Collectible Action Figure
McFarlane Toys$53.5314 rev
Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
Barbie$59.5245 rev
McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition
McFarlane Toys$32.698 rev
McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure
McFarlane Toys$24.5241 rev
McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)
McFarlane Toys$34.1235 rev
Trending
90-day click momentumBarbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
Barbie$59.524.5★
McFarlane Toys DC Multiverse Supergirl Collectible Action Figure
McFarlane Toys$53.534.6★
McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition
McFarlane Toys$32.694.7★
McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)
McFarlane Toys$34.124.5★
McFarlane Toys- DC Multiverse Lobo (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)
McFarlane Toys$32.744.8★
What buyers say about supergirl action figure
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“It's even better than I expected”
“Good Quality”
“Impressed by the overall look and design”
“has a great paint job”
“The look and articulation”
“Really enjoy it”
“The accessories are cool and detailed”
“Wonderful collectible”
What buyers complain about
“Bad quality control”
“The prices on these figures are ridiculous”
“So dont get your high hopes in terms of additional accessories”
“They are a little hard to get back on”
Top return reasons
Common questions
- Is supergirl action figure profitable to sell on Amazon United States?
- The niche generates $80K/yr across 12 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +86.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the supergirl action figure niche?
- 4 brands and 141 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in supergirl action figure?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Add-Ons/Attachments. The return rate is 0.1%.
- What does it cost to enter the supergirl action figure niche?
- Listings span $13.48–$156.30; the average listing price is $59.78 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.