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Supergirl Action Figure

brand-locked demand (top 5 brands take 100% of clicks) — Supergirl Action Figure doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 20Growth 85Conversion 14Competition 17Returns 99Price range 60Avg price 90Brand share 0Review moat 98Quality gap 24
This niche Category average · 3,143 niches

Is Supergirl Action Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Supergirl Action Figure is a $80K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Supergirl Action Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +86.2% over the last 90 days and 1.1% of searches end in a purchase.

$80K

revenue / yr

Units sold / yr2K
Search volume / yr+86.2%121K
Conversion rate1.1%
Avg price$59.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 141
Top-5 product click share79%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement25%
New entrants (1y)8· 7 succeeded
Avg rating4.6★
Avg reviews33

Top Supergirl Action Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

$0$8K$16K$24K$32K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

141

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • McFarlane Toys87%
  • Barbie6%
  • Kotobukiya4%
  • Funko3%

Supergirl Action Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR1.1%Products12Brands4Top 5 Brands100%OOS Rate15.7%Rating4.6★Reviews33Avg BSR#3,882
7K5KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top Supergirl Action Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • supergirl action figure60K/yr
  • supergirl figure19K/yr
  • mcfarlane supergirl16K/yr
  • supergirl mcfarlane10K/yr
  • mcfarlane dc multiverse supergirl6K/yr
  • supergirl statue6K/yr
  • power girl action figure4K/yr

What reviews say buyers love and hate about Supergirl Action Figure

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Value For Money22%

Good price

Advertised Vs Actual Product22%

It's even better than I expected

Quality-Overall17%

Good Quality

Design-Overall11%

Impressed by the overall look and design

Engraving/Paint/Sublimation6%

has a great paint job

What buyers complain about

100% of reviews
Quality-Overall50%

Bad quality control

Value For Money17%

The prices on these figures are ridiculous

Add-Ons/Attachments17%

So dont get your high hopes in terms of additional accessories

Ease Of Use17%

They are a little hard to get back on

Supergirl Action Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
55%
2Advertised Vs Actual Product
14%
3Defective Material/Parts
11%
4Strength
5%
5Quality-Overall
5%

Common Supergirl Action Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Supergirl Action Figure 45/100 on Amazon United States — Skip it. The niche generates $80K/yr across 12 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved +86.2% over the last 90 days.
Supergirl Action Figure buyers on Amazon United States complain most about Quality-Overall, Value For Money, Add-Ons/Attachments, the themes mined from the niche's reviews. Its return rate is 0.1%.