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Super Hero Costumes for Women

Fail

An estimated 12.3% of orders come back, so Super Hero Costumes for Women is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$196K/yr487K searches / yr
90-day growth
+135.0%search demand this quarter
Competition
50%top-5 click share · 10 brands · 164 sellers

Flapen Score

Super Hero Costumes for Women against its category

The dotted line is the Toys & Games average. Past it, Super Hero Costumes for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Super Hero Costumes for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Super Hero Costumes for Women 487K times last year and spent an estimated $196K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +135.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
+135.0%
Conversion, latest week
1.0%
Market size, estimated
$196Ka year
Peak month
October31.1× the quietest month
Top search term
supergirl action figure60K searches a year

02 · Price

A sale here is worth $38.78.

Listings sell for $38.78 on average, from $8.97 to $121.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $38.78 that is $0 to $4K a year per listing.

Average price
$38.78inside the $15 to $100 sweet spot
Price range
$8.97–$121.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
12.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #6,081 within Statues, Bobbleheads & Busts. It carries 3,253 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
9.0%
Average rank
#6,081in Statues, Bobbleheads & Busts
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,253per listing
Listings tracked
30

04 · Newcomers

11 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
11Amazon's first-year sales bar
Average brand age
47 months

Products

Top Super Hero Costumes for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

164

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

6%

  • Brand 144%
  • Brand 218%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (4 brands, 6%)

Demand

Super Hero Costumes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.1×

Search terms

Top Super Hero Costumes for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • supergirl action figure60K/yr
  • supergirl costume125K/yr
  • super girl44K/yr
  • supergirl figure19K/yr
  • supergirl funko14K/yr
  • mcfarlane supergirl16K/yr
  • supergirl funko pop11K/yr
  • super girl costume adult women55K/yr
  • supergirl doll10K/yr
  • supergirl mcfarlane10K/yr

Reviews and returns

What reviews say buyers love and hate about Super Hero Costumes for Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Quality-Overall”
12.3%of orders come back
“Bad quality control”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Super Hero Costumes for Women questions

Answered from the same tracked data.