super hero costumes for women
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Growth
Incredible+135.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$38.78avg listing price — sweet spot $15–$100
Price range
Great$8.97–$121.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$196K$196K/yr · 487K searches
Review moat
Okay3,253.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, super hero costumes for women is a $196K/yr Amazon United States market (487K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
super hero costumes for women market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $194K–$233K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #6,081
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 50%
- Out of stock
- 9.0%
- Avg brand age
- 47 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
164
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
6%
- McFarlane Toys44%
- Funko18%
- DC Comics11%
- Rubies8%
- Barbie8%
- Bioworld6%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +135.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.1×
Top super hero costumes for women search terms
- supergirl action figure60K/yr
- supergirl costume125K/yr
- super girl44K/yr
- supergirl figure19K/yr
- supergirl funko14K/yr
- mcfarlane supergirl16K/yr
- supergirl funko pop11K/yr
- super girl costume adult women55K/yr
- supergirl doll10K/yr
- supergirl mcfarlane10K/yr
Top super hero costumes for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure
McFarlane Toys$24.524.4★41 rev
Funko POP! & Buddy: Supergirl with Puppy Krypto
Funko$13.484.5★31 rev
McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)
McFarlane Toys$34.124.5★35 rev
Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
Barbie$59.524.5★45 rev
Supergirl Womens Cosplay Active Workout Outfits Legging and Shirt 2PC Sets Superman by MAXXIM Supergirl X-Large
DC Comics$47.564.3★78 rev
Newest
by launch date
McFarlane Toys DC Multiverse Supergirl Collectible Action Figure
McFarlane Toys$53.5314 rev
Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
Barbie$59.5245 rev
McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition
McFarlane Toys$32.698 rev
McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure
McFarlane Toys$24.5241 rev
Funko POP! & Buddy: Supergirl with Puppy Krypto
Funko$13.4831 rev
Trending
90-day click momentumBarbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
Barbie$59.524.5★
DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 4
DC Comics$20.195.0★
Rubies at Party City Supergirl 2026: Supergirl Costume Dress for Adults Womens Small
Rubies$50.213.9★
McFarlane Toys DC Multiverse Supergirl Collectible Action Figure
McFarlane Toys$53.534.6★
DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 5
DC Comics$19.785.0★
What buyers say about super hero costumes for women
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good price”
“It's even better than I expected”
“Great design”
“this is solid”
“Lov color”
“The look and articulation”
“Great for summer”
“Wonderful collectible”
“has a great paint job”
What buyers complain about
“Bad quality control”
“They are a little hard to get back on”
“The prices on these figures are ridiculous”
“So dont get your high hopes in terms of additional accessories”
“it rans small”
Top return reasons
Common questions
- Is super hero costumes for women profitable to sell on Amazon United States?
- The niche generates $196K/yr across 30 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is +135.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the super hero costumes for women niche?
- 10 brands and 164 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in super hero costumes for women?
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Value For Money. The return rate is 12.3% — above our launch gate.
- When does demand for super hero costumes for women peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 31.1× the quietest.
- What does it cost to enter the super hero costumes for women niche?
- Listings span $8.97–$121.93; the average listing price is $38.78 (sweet spot $15–$100). The average incumbent carries 3,253 reviews — the moat a new listing must climb.