Super Hero Costumes for Women
high returns (12.3%) — Super Hero Costumes for Women doesn't clear our bar today.
Flapen Score
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Is Super Hero Costumes for Women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Super Hero Costumes for Women is a $196K/yr Amazon United States market (487K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Super Hero Costumes for Women: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +135.0% over the last 90 days and 1.0% of searches end in a purchase.
$196K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Super Hero Costumes for Women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure
- Price
- $24.52
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4mo ago
Funko POP! & Buddy: Supergirl with Puppy Krypto
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4mo ago
McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)
- Price
- $34.12
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 4mo ago
Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
- Price
- $59.52
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2mo ago
Supergirl Womens Cosplay Active Workout Outfits Legging and Shirt 2PC Sets Superman by MAXXIM Supergirl X-Large
- Price
- $47.56
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 3y ago
Trending
90-day click momentumBarbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
- Price
- $59.52
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2mo ago
DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 4
- Price
- $20.19
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Rubies at Party City Supergirl 2026: Supergirl Costume Dress for Adults Womens Small
- Price
- $50.21
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago
McFarlane Toys DC Multiverse Supergirl Collectible Action Figure
- Price
- $53.53
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 2mo ago
DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 5
- Price
- $19.78
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Newest
by launch dateMcFarlane Toys DC Multiverse Supergirl Collectible Action Figure
- Price
- $53.53
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 2mo ago
Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
- Price
- $59.52
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2mo ago
McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition
- Price
- $32.69
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago
McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure
- Price
- $24.52
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4mo ago
Funko POP! & Buddy: Supergirl with Puppy Krypto
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
164
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
6%
- McFarlane Toys44%
- Funko18%
- DC Comics11%
- Rubies8%
- Barbie8%
- Bioworld6%
- Open — no brand owns it (4 brands, 6%)
Super Hero Costumes for Women demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.1×
Top Super Hero Costumes for Women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- supergirl action figure60K/yr
- supergirl costume125K/yr
- super girl44K/yr
- supergirl figure19K/yr
- supergirl funko14K/yr
- mcfarlane supergirl16K/yr
- supergirl funko pop11K/yr
- super girl costume adult women55K/yr
- supergirl doll10K/yr
- supergirl mcfarlane10K/yr
What reviews say buyers love and hate about Super Hero Costumes for Women
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good Quality”
“Good price”
“It's even better than I expected”
“Great design”
“this is solid”
What buyers complain about
88% of reviews“Bad quality control”
“They are a little hard to get back on”
“The prices on these figures are ridiculous”
“So dont get your high hopes in terms of additional accessories”
“it rans small”
Super Hero Costumes for Women return rate & reasons
Why buyers send it back, as a share of all return requests.
12.3%
Return rate
80%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Super Hero Costumes for Women questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
