Super Hero Costumes for Women
FailAn estimated 12.3% of orders come back, so Super Hero Costumes for Women is a Fail.
- Flapen Score
- 48 / 100Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 4648
- Market size
- $196K/yr487K searches / yr
- 90-day growth
- +135.0%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 164 sellers
Flapen Score
Super Hero Costumes for Women against its category
The dotted line is the Toys & Games average. Past it, Super Hero Costumes for Women is stronger. Inside it, weaker.
Market
The Super Hero Costumes for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Super Hero Costumes for Women 487K times last year and spent an estimated $196K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +135.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.
- Searches, last 12 months
- 487K
- Growth, 90 days vs prior 90
- +135.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $196Ka year
- Peak month
- October31.1× the quietest month
- Top search term
- supergirl action figure60K searches a year
02 · Price
A sale here is worth $38.78.
Listings sell for $38.78 on average, from $8.97 to $121.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $38.78 that is $0 to $4K a year per listing.
- Average price
- $38.78inside the $15 to $100 sweet spot
- Price range
- $8.97–$121.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 12.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #6,081 within Statues, Bobbleheads & Busts. It carries 3,253 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 90%
- Out of stock, average day
- 9.0%
- Average rank
- #6,081in Statues, Bobbleheads & Busts
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 3,253per listing
- Listings tracked
- 30
04 · Newcomers
11 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Super Hero Costumes for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure
- Price
- $24.52
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4mo ago
Funko POP! & Buddy: Supergirl with Puppy Krypto
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4mo ago
McFarlane Toys- DC Multiverse Supergirl and Baby Krypto (Supergirl Movie) 7in Action Figure (Deluxe Theatrical Edition)
- Price
- $34.12
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 4mo ago
Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
- Price
- $59.52
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2mo ago
Supergirl Womens Cosplay Active Workout Outfits Legging and Shirt 2PC Sets Superman by MAXXIM Supergirl X-Large
- Price
- $47.56
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 3y ago
Trending
estimated 90-day click momentumBarbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
- Price
- $59.52
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2mo ago
DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 4
- Price
- $20.19
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Rubies at Party City Supergirl 2026: Supergirl Costume Dress for Adults Womens Small
- Price
- $50.21
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 2y ago
McFarlane Toys DC Multiverse Supergirl Collectible Action Figure
- Price
- $53.53
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 2mo ago
DC Comics Justice League Supergirl Little Girls Tutu Pleated Tulle Dress Logo Turquoise/Red 5
- Price
- $19.78
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 10mo ago
Newest
by launch dateMcFarlane Toys DC Multiverse Supergirl Collectible Action Figure
- Price
- $53.53
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 2mo ago
Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand
- Price
- $59.52
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 2mo ago
McFarlane Toys- DC Multiverse Supergirl (TV Show) 7in Action Figure McFarlane Deluxe Theatrical Edition
- Price
- $32.69
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 3mo ago
McFarlane Toys- DC Multiverse Supergirl (Supergirl Movie) 7in Action Figure
- Price
- $24.52
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 4mo ago
Funko POP! & Buddy: Supergirl with Puppy Krypto
- Price
- $13.48
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
164
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 89%
Open market
6%
- McFarlane Toys44%
- Funko18%
- DC Comics11%
- Rubies8%
- Barbie8%
- Bioworld6%
- Open — no brand owns it (4 brands, 6%)
Demand
Super Hero Costumes for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.1×
Search terms
Top Super Hero Costumes for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- supergirl action figure60K/yr
- supergirl costume125K/yr
- super girl44K/yr
- supergirl figure19K/yr
- supergirl funko14K/yr
- mcfarlane supergirl16K/yr
- supergirl funko pop11K/yr
- super girl costume adult women55K/yr
- supergirl doll10K/yr
- supergirl mcfarlane10K/yr
Reviews and returns
What reviews say buyers love and hate about Super Hero Costumes for Women
We read the reviews and the return reasons for every product selling here.
“Bad quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Super Hero Costumes for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data