summer activities for kids 9-12
Worth a lookShows demand growing +163.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+163.6%90-day search growth — must beat 0% to launch
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.83avg listing price — sweet spot $15–$100
Price range
Great$7.68–$37.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,709.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$21K$21K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, summer activities for kids 9-12 is a $21K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
summer activities for kids 9-12 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $4K–$9K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
45
Top-5 brand share
33%
Top 20: 87%
Top-5 click share
30%
Top 20: 80%
Open market
61%
- Dan&Darci8%
- PURPLE LADYBUG7%
- BEFANS6%
- Mocoosy6%
- JOYIN6%
- SPERINGEEN6%
Demand
Weekly Amazon search volume, last 69 weeks — +163.6% search growth over the last 90 days.Top summer activities for kids 9-12 search terms
- summer activities for kids 9-1213K/yr
- summer camp activities10K/yr
- kid summer activities2K/yr
Top summer activities for kids 9-12 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BEFANS 60 Pcs Reusable Water Balls Reusable Water Balloons for Outdoor Toys and Games Water Toys for Kids and Adults Boys and Girls - Summer Balls for Pool and Backyard Fun
BEFANS$20.164.4★1,603 rev
Mocoosy 224 Sheets Origami Paper Kit for Kids Ages 5-8 8-12 Folding Paper Set with Origami Book for Beginners Art Craft Supplies for Boys Girls 9-12 Travel Game Car Road Trip Activities Toy Gifts
Mocoosy$16.094.5★934 rev
SPERINGEEN Summer Tablecloth of Paper Coloring Games Kids
SPERINGEEN$8.764.7★490 rev
Tulip One-Step Tie Dye Kit Large Group Activity Gift 14 Vibrant Colors Permanent Fabric Dye Easy Clean-up 18 Prefilled Full-Size Bottles and Tools
TULIP$19.634.8★35,047 rev
PURPLE LADYBUG Scratch Art for Kids - 150 Rainbow Scratch Art Mini Notes Arts and Craft Supplies Crafts for Kids Ages 4-12 Summer Activities for Kids Camping & Summer Crafts
PURPLE LADYBUG$8.644.7★25,542 rev
Newest
by launch date
32 PCS Summer Crafts Bulk Fridge Magnet Kit Paint Your Own Summer Beach Fruit Ice Cream DIY Include 32 Magnet 24 Paint Pens Vacation Camp Party Fun Gifts Classroom School Activities
YGEINIT$11.6862 rev
Skillmatics Aqua Puffs 3D Art Kit Animals Mess-Free Paint by Number Kit
Skillmatics$19.971,606 rev
Super Skills Outdoor - Summer Yard Game Outside Activity for Kids 8-12 Teens and Adults - Fun Water Backyard Party for the Whole Family
The World Game$30.39162 rev
SPERINGEEN Summer Tablecloth of Paper Coloring Games Kids
SPERINGEEN$8.76490 rev
Tondiamo 36 Sets Summer Camp Crafts Camping Party Favors I Love Camp Beaded Bracelet Craft Kit Colorful Travel Camping Wristband Beads Bulk for Birthday Classroom School Rewards Activities
Tondiamo$12.1814 rev
Trending
90-day click momentum32 PCS Summer Crafts Bulk Fridge Magnet Kit Paint Your Own Summer Beach Fruit Ice Cream DIY Include 32 Magnet 24 Paint Pens Vacation Camp Party Fun Gifts Classroom School Activities
YGEINIT$11.684.6★
Happy Duo Family Dates 40 Scratch Off Cards Summer Activities for Kids & Tween from Kids Family Games for All Ages
Happy Duo$11.904.8★
Dan&Darci Aqua Fairy Water Gel Kit for Kids - Gifts for Girls - Magic Elf Toy Kits - Waters Pets - DIY Squishy Maker Set - Craft for Kids - Make Your Own Squishies Toys Crafts - Gifts for Boys & Girls
Dan&Darci$24.094.7★
Colorations Sidewalk Chalk 50pc 4 x 1 Washable Bright Colored Chalk Set Fun Kid Art Colors & Patterns Draw on Classroom Chalkboard or Outdoor Playground Jumbo Bulk
Colorations$13.294.6★
Mocoosy 224 Sheets Origami Paper Kit for Kids Ages 5-8 8-12 Folding Paper Set with Origami Book for Beginners Art Craft Supplies for Boys Girls 9-12 Travel Game Car Road Trip Activities Toy Gifts
Mocoosy$16.094.5★
What buyers say about summer activities for kids 9-12
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“It was a gift”
“Decent quality”
“easy to follow”
“Colors are bright”
“Good Value”
“Very Creative”
“As described”
“Glowin the dark”
“easy to paint”
What buyers complain about
“The quality on these was low”
“Breaks immediately”
“Too Small”
“A little expensive”
“Instructions bad”
“Fragile container”
“or the color will bleed through the sponge”
“No glow”
“Did not work”
“made a mess on their hands”
Top return reasons
Common questions
- Is summer activities for kids 9-12 profitable to sell on Amazon United States?
- The niche generates $21K/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +163.6%. Flapen's verdict: Worth a look (65/100).
- How competitive is the summer activities for kids 9-12 niche?
- 33 brands and 45 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in summer activities for kids 9-12?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.1%.
- What does it cost to enter the summer activities for kids 9-12 niche?
- Listings span $7.68–$37.08; the average listing price is $17.83 (sweet spot $15–$100). The average incumbent carries 4,710 reviews — the moat a new listing must climb.