Is sukuna profitable to sell on Amazon United States?

The niche generates $170K/yr across 43 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the sukuna niche?

21 brands and 193 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in sukuna?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 0.8%.

When does demand for sukuna peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the sukuna niche?

Listings span $5.65–$250.70; the average listing price is $36.25 (sweet spot $15–$100). The average incumbent carries 781 reviews — the moat a new listing must climb.

sukuna

Worth a look

Shows low returns (0.8%), but weak search conversion (0.8%) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.25

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Review moat

Good780.98

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$170K

$170K/yr · 578K searches

Price range

Okay$5.65–$250.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, sukuna is a $170K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

sukuna market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $181K–$218K; units × avg price
Conversion rate: 0.8%
Avg BSR: #9,299
Page quality: 0%
Prime: 58%
Sponsored: 58%
Out of stock: 9.9%
Avg brand age: 34 months
Avg seller age: 144 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

21 flat

Sellers

193

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

37%

Top 20: 79%

Open market

33%

Banpresto17%
Funko14%
GNOCE11%
YLQANONG11%
ANIME HEROES8%
QAHEART7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top sukuna search terms

sukuna figure176K/yr +11.0%0.4% conv.
sukuna201K/yr -1.2%0.5% conv.
sukuna action figure46K/yr +8.4%0.4% conv.
sukuna funko pop32K/yr -18.2%3.2% conv.
ryomen sukuna14K/yr +8.5%0.6% conv.
jujutsu kaisen sukuna16K/yr -4.5%0.5% conv.
sukana11K/yr +13.2%0.6% conv.
jjk sukuna9K/yr +1.3%0.6% conv.
sakuna11K/yr -9.3%0.4% conv.
ryomen sukuna figure8K/yr +18.6%1.1% conv.

All search terms

Top sukuna products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GNOCE Jujutsu Kaisen JJK- Ryomen Sukuna Eye Pattern Ring for Women 18k Gold Plated Ring for Her Wife Valentines Day Mothers Day Jewelry (8.5)

GNOCE$69.790.0★0 rev

Funko POP! Animation: Jujutsu Kaisen - Sukuna - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Anime Fans - Model Figure for Collectors and Display

Funko$14.634.8★1,195 rev

YLEAFUN JJK Figures Ryomen Sukuna Action Figure Collectible Statue Itadori Yuji Anime Figure Model Desktop Ornaments 30cm/11.81in

YLEAFUN$42.514.9★11 rev

YLQANONG JJK Figures 3D Printed Movable Joints Interchangeable Prats Ryomen Sukuna Gojos Anime Figure Itadori Yuji Anime Action Figurine 14.5cm

YLQANONG$11.624.3★14 rev

BanPresto - Jujutsu Kaisen Jukon No Kata Sukuna Statue

Banpresto$28.984.8★23 rev

Newest

by launch date

QAHEART JJK Ryomen Sukuna Figures Itadori Yuji Anime Figure Statues Hidden Inventory JJK Gojos Anime Action Figurine Gift for Fans

QAHEART$12.570 rev

3mo ago

YLQANONG JJK Figures 3D Printed Movable Joints Interchangeable Prats Ryomen Sukuna Gojos Anime Figure Itadori Yuji Anime Action Figurine 14.5cm

YLQANONG$11.6214 rev

3mo ago

YLQANONG JJK Figures Choso Geto Suguru Ryomen Sukuna Anime Figure 3D Printed Movable Joints Interchangeable Prats Makora Anime Action Figurine

YLQANONG$13.2632 rev

3mo ago

YLEAFUN JJK Figures Ryomen Sukuna Action Figure Collectible Statue Itadori Yuji Anime Figure Model Desktop Ornaments 30cm/11.81in

YLEAFUN$42.5111 rev

6mo ago

QAHEART Anime JJK Figures Ryomen Sukuna Figure Statues JJK Ryomen Sukuna Figurine Itadori Yuji Action Figure Desktop Statue 11.81in

QAHEART$45.734 rev

7mo ago

What buyers say about sukuna

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The figure itself is in good condition and is beautiful”

Value For Money19%

“Worth the purchase”

Gifting Purpose10%

“Gift for friend”

Advertised Vs Actual Product8%

“This was exactly what she wanted”

Size-Overall5%

“nice size”

Fun/Entertainment Experience5%

“Fun”

Design-Overall5%

“Nice design”

Collectibles4%

“Perfect addition to the collection”

Weight Heavy4%

“Very nice and heavy”

Durability2%

“its a good product just dont break it lol”

What buyers complain about

Quality-Overall23%

“Not the greatest”

Size-Overall17%

“Its large very big”

Assembly/Installation11%

“Great, trouble assembling”

Touch/Button Controls7%

“Buttons dont work every 5th click or so”

Durability5%

“pulled the tab, had a glimmer of life, then died”

Brightness/Shine/Glow4%

“it doesn't glow in the dark like said, and when it came it was quite dusty a bit on the front and side”

Color4%

“Not good turn son finger green”

Battery Life3%

“Kept messing with the batteries”

Accuracy-Overall2%

“Not exact”

Ease Of Use2%

“But we can't even use it”

Top return reasons

Size-Overall24%

Defective Material/Parts17%

Functionality-Overall11%

Advertised Vs Actual Product6%

Value For Money6%

Touch/Button Controls5%

Durability4%

Battery Inclusion3%

Product Condition3%

Scratch Resistance3%

Common questions

Is sukuna profitable to sell on Amazon United States?: The niche generates $170K/yr across 43 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the sukuna niche?: 21 brands and 193 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in sukuna?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 0.8%.
When does demand for sukuna peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the sukuna niche?: Listings span $5.65–$250.70; the average listing price is $36.25 (sweet spot $15–$100). The average incumbent carries 781 reviews — the moat a new listing must climb.

sukuna

sukuna market data

Competition & brand share

Demand & seasonality

Top sukuna search terms

Top sukuna products on Amazon

Top sellers

Newest

Trending

What buyers say about sukuna

What buyers love

What buyers complain about

Top return reasons

Common questions

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