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Sukuna

Sukuna shows low returns (0.8%), but weak search conversion (0.8%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 20% of 3,143 Toys & Games niches · +7 vs the category median of 46

Market size 35Growth 29Conversion 10Competition 78Returns 96Price range 35Avg price 95Brand share 75Review moat 68Quality gap 33
This niche Category average · 3,143 niches

Is Sukuna profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Sukuna is a $170K/yr Amazon United States market (578K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Sukuna: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.2% over the last 90 days and 0.8% of searches end in a purchase.

$170K

revenue / yr

Units sold / yr6K
Search volume / yr+3.2%578K
Conversion rate0.8%
Avg price$36.25

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers21 · 193
Top-5 product click share37%
Open market40%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement58%
New entrants (1y)11· 5 succeeded
Avg rating4.5★
Avg reviews781

Top Sukuna products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$5K$10K$15K$20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 flat

Sellers

193

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

37%

Top 20: 79%

Open market

33%

  • Banpresto17%
  • Funko14%
  • GNOCE11%
  • YLQANONG11%
  • ANIME HEROES8%
  • QAHEART7%

Sukuna demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume578KCVR0.8%Products43Brands21Top 5 Brands60%OOS Rate9.9%Rating4.5★Reviews781Avg BSR#9,299
20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Sukuna search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sukuna figure176K/yr
  • sukuna201K/yr
  • sukuna action figure46K/yr
  • sukuna funko pop32K/yr
  • ryomen sukuna14K/yr
  • jujutsu kaisen sukuna16K/yr
  • sukana11K/yr
  • jjk sukuna9K/yr
  • sakuna11K/yr
  • ryomen sukuna figure8K/yr

What reviews say buyers love and hate about Sukuna

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall22%

The figure itself is in good condition and is beautiful

Value For Money19%

Worth the purchase

Gifting Purpose10%

Gift for friend

Advertised Vs Actual Product8%

This was exactly what she wanted

Size-Overall5%

nice size

What buyers complain about

80% of reviews
Quality-Overall23%

Not the greatest

Size-Overall17%

Its large very big

Assembly/Installation11%

Great, trouble assembling

Touch/Button Controls7%

Buttons dont work every 5th click or so

Durability5%

pulled the tab, had a glimmer of life, then died

Sukuna return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Defective Material/Parts
17%
3Functionality-Overall
11%
4Advertised Vs Actual Product
6%
5Value For Money
6%

Common Sukuna questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sukuna 53/100 on Amazon United States — Worth a look. The niche generates $170K/yr across 43 tracked products. 5 of 11 products launched in the last 360 days are still selling. Search demand moved +3.2% over the last 90 days.
Search demand for Sukuna on Amazon United States peaks in Dec, where the busiest month runs 2.2× the quietest.