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Suction Cup Toys

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -12.3% this quarter, so Suction Cup Toys is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 3,143 Toys & Games niches · +18 vs the category median of 46
Market size
$1.3M/yr1.3M searches / yr
90-day growth
-12.3%search demand this quarter
Competition
39%top-5 click share · 30 brands · 64 sellers

Flapen Score

Suction Cup Toys against its category

The dotted line is the Toys & Games average. Past it, Suction Cup Toys is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suction Cup Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Suction Cup Toys 1.3M times last year and spent an estimated $1.3M. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
6.1%
Market size, estimated
$1.3Ma year
Peak month
November1.9× the quietest month
Top search term
suction cup toys173K searches a year

02 · Price

A sale here is worth $15.69.

Listings sell for $15.69 on average, from $6.89 to $57.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $15.69 that is $24K to $31K a year per listing.

Average price
$15.69inside the $15 to $100 sweet spot
Price range
$6.89–$57.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$31K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #247 within Bath Toys. It carries 2,749 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#247in Bath Toys
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,749per listing
Listings tracked
41

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Suction Cup Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$38K$77K$115K$153K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

64

Est. top-5 brand share

55%

Top 20: 92%

Est. top-5 click share

39%

Top 20: 79%

Open market

40%

  • Fat Brain Toys16%
  • Sassy14%
  • Baby Einstein9%
  • ALASOU9%
  • BUNMO7%
  • Richtim5%

Demand

Suction Cup Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Suction Cup Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • suction cup toys173K/yr
  • squigz218K/yr
  • high chair toys177K/yr
  • suction toys134K/yr
  • suction baby toys82K/yr
  • suction cup baby toys47K/yr
  • suction toys baby toys sensory toys76K/yr
  • suction toy62K/yr
  • baby suction cup toys26K/yr
  • high chair toy31K/yr

Reviews and returns

What reviews say buyers love and hate about Suction Cup Toys

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
28%of negative reviews mention “Adhesion/Stickiness”
1.3%of orders come back
“Not adhesive enough”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Suction Cup Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data