Submarine Toy
MaybeProducts sell for $49.21 on average, inside the sweet spot. But prices span $7.14–$1052.45, mostly outside the sweet spot, so Submarine Toy is a Maybe.
- Flapen Score
- 58 / 100Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 4658
- Market size
- $236K/yr298K searches / yr
- 90-day growth
- +15.7%search demand this quarter
- Competition
- 37%top-5 click share · 22 brands · 73 sellers
Flapen Score
Submarine Toy against its category
The dotted line is the Toys & Games average. Past it, Submarine Toy is stronger. Inside it, weaker.
Market
The Submarine Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Submarine Toy 298K times last year and spent an estimated $236K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.
- Searches, last 12 months
- 298K
- Growth, 90 days vs prior 90
- +15.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $236Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- submarine131K searches a year
02 · Price
A sale here is worth $49.21.
Listings sell for $49.21 on average, from $7.14 to $1052.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $49.21 that is $0 to $5K a year per listing.
- Average price
- $49.21inside the $15 to $100 sweet spot
- Price range
- $7.14–$1052.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #604 within Bath Toys. It carries 1,583 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 95%
- Out of stock, average day
- 2.4%
- Average rank
- #604in Bath Toys
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,583per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Submarine Toy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Green Toys Submarine - Bpa Phthalate Free Blue Watercraft with Spinning Rear Propeller Made from Recycled Materials. Safe Toys for Toddlers
- Price
- $12.45
- Rating
- 4.7/5
- Reviews
- 7,815
- Age
- 14y ago

SplashEZ Bath Toys for Kids Ages 4-8 Kids Bath Toys for Boys Mold Free No Hole Sealed Soft Durable Army Play Set Submarine Tank Airplane Jet No Mold for Water Tub & Pool Ages 0-1-3-4-5-6-8
- Price
- $10.53
- Rating
- 4.7/5
- Reviews
- 1,031
- Age
- 2y ago

YEIBOBO ! 6 Channels Mini RC Submarine Toy (Black)
- Price
- $32.83
- Rating
- 3.8/5
- Reviews
- 527
- Age
- 5y ago

OTONOPI Toy Submarine Military Toy Naval Ship with Launching Function Model Ship with Sound Effects Army Toy War Ship Play Set for Kids 16.5 Inches Boat with Display Stand
- Price
- $24.61
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 2y ago

Toysmith Diving Sub Toy
- Price
- $9.88
- Rating
- 3.9/5
- Reviews
- 420
- Age
- 18y ago
Trending
estimated 90-day click momentum
Diecast Submarine Toy Light and Sound Pull-Back Age 3+
- Price
- $17.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
- Price
- $15.74
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 7mo ago

Submarine Assorted
- Price
- $9.67
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago

YEIBOBO ! 6 Channels Mini RC Submarine Toy (Black)
- Price
- $32.83
- Rating
- 3.8/5
- Reviews
- 527
- Age
- 5y ago

Underwater Drone Mini S submarine drone with 4K+EIS Image Stabilization Camera for Real-Time Viewing Depth & Temperature Data Direct-Connect Remote Controller Dive to 330ft Underwater Portable ROV
- Price
- $1052.45
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 2y ago
Newest
by launch date
Diecast Submarine Toy Light and Sound Pull-Back Age 3+
- Price
- $17.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago

Submarine Assorted
- Price
- $9.67
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago

Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
- Price
- $15.74
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 7mo ago

OTONOPI Toy Submarine Military Toy Naval Ship with Launching Function Model Ship with Sound Effects Army Toy War Ship Play Set for Kids 16.5 Inches Boat with Display Stand
- Price
- $24.61
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 2y ago

Underwater Drone Mini S submarine drone with 4K+EIS Image Stabilization Camera for Real-Time Viewing Depth & Temperature Data Direct-Connect Remote Controller Dive to 330ft Underwater Portable ROV
- Price
- $1052.45
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
73
Est. top-5 brand share
59%
Top 20: 99%
Est. top-5 click share
37%
Top 20: 80%
Open market
37%
- Green Toys30%
- YEIBOBO !11%
- SplashEZ8%
- Toy Essentials5%
- OTONOPI5%
- Miracland5%
Demand
Submarine Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Submarine Toy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- submarine131K/yr
- submarine toy78K/yr
- toy submarine22K/yr
- submarine pool toy6K/yr
- green toys boat10K/yr
- submarine bath toy16K/yr
- submarin10K/yr
- pool submarine4K/yr
- submarine toys6K/yr
- green toys bath toys10K/yr
Reviews and returns
What reviews say buyers love and hate about Submarine Toy
We read the reviews and the return reasons for every product selling here.
“Wasn't true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Submarine Toy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








