Submarine Toy
Submarine Toy shows a sweet-spot price point ($49.21 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 46
Is Submarine Toy profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Submarine Toy is a $236K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Submarine Toy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +15.7% over the last 90 days and 1.6% of searches end in a purchase.
$236K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 39 products
Top Submarine Toy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Green Toys Submarine - Bpa Phthalate Free Blue Watercraft with Spinning Rear Propeller Made from Recycled Materials. Safe Toys for Toddlers
- Price
- $12.45
- Rating
- 4.7/5
- Reviews
- 7,815
- Age
- 14y ago
SplashEZ Bath Toys for Kids Ages 4-8 Kids Bath Toys for Boys Mold Free No Hole Sealed Soft Durable Army Play Set Submarine Tank Airplane Jet No Mold for Water Tub & Pool Ages 0-1-3-4-5-6-8
- Price
- $10.53
- Rating
- 4.7/5
- Reviews
- 1,031
- Age
- 2y ago
YEIBOBO ! 6 Channels Mini RC Submarine Toy (Black)
- Price
- $32.83
- Rating
- 3.8/5
- Reviews
- 527
- Age
- 5y ago
OTONOPI Toy Submarine Military Toy Naval Ship with Launching Function Model Ship with Sound Effects Army Toy War Ship Play Set for Kids 16.5 Inches Boat with Display Stand
- Price
- $24.61
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 2y ago
Toysmith Diving Sub Toy
- Price
- $9.88
- Rating
- 3.9/5
- Reviews
- 420
- Age
- 18y ago
Trending
90-day click momentum
Diecast Submarine Toy Light and Sound Pull-Back Age 3+
- Price
- $17.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago
Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
- Price
- $15.74
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 7mo ago
Submarine Assorted
- Price
- $9.67
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago
YEIBOBO ! 6 Channels Mini RC Submarine Toy (Black)
- Price
- $32.83
- Rating
- 3.8/5
- Reviews
- 527
- Age
- 5y ago
Underwater Drone Mini S submarine drone with 4K+EIS Image Stabilization Camera for Real-Time Viewing Depth & Temperature Data Direct-Connect Remote Controller Dive to 330ft Underwater Portable ROV
- Price
- $1052.45
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 2y ago
Newest
by launch dateDiecast Submarine Toy Light and Sound Pull-Back Age 3+
- Price
- $17.94
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 6mo ago
Submarine Assorted
- Price
- $9.67
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 7mo ago
Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
- Price
- $15.74
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 7mo ago
OTONOPI Toy Submarine Military Toy Naval Ship with Launching Function Model Ship with Sound Effects Army Toy War Ship Play Set for Kids 16.5 Inches Boat with Display Stand
- Price
- $24.61
- Rating
- 3.9/5
- Reviews
- 56
- Age
- 2y ago
Underwater Drone Mini S submarine drone with 4K+EIS Image Stabilization Camera for Real-Time Viewing Depth & Temperature Data Direct-Connect Remote Controller Dive to 330ft Underwater Portable ROV
- Price
- $1052.45
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
73
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
37%
Top 20: 80%
Open market
37%
- Green Toys30%
- YEIBOBO !11%
- SplashEZ8%
- Toy Essentials5%
- OTONOPI5%
- Miracland5%
Submarine Toy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Submarine Toy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- submarine131K/yr
- submarine toy78K/yr
- toy submarine22K/yr
- submarine pool toy6K/yr
- green toys boat10K/yr
- submarine bath toy16K/yr
- submarin10K/yr
- pool submarine4K/yr
- submarine toys6K/yr
- green toys bath toys10K/yr
What reviews say buyers love and hate about Submarine Toy
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“So much fun”
“The price point is excellent for the quality”
“They all light up very bright”
“The water-activated lights work well”
“Definitely get your money's worth”
What buyers complain about
69% of reviews“Wasn't true to size”
“Very cheap quality”
“Broke within 10 minutes”
“I couldnt control this thing at all”
“possibly not water proof”
Submarine Toy return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Submarine Toy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
