submarine bath toy
Worth a lookShows low returns (1.1%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.39avg listing price — sweet spot $15–$100
Price range
Great$7.14–$39.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,401.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$42K$42K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, submarine bath toy is a $42K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
submarine bath toy market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $46K–$55K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #364
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 5.4%
- Avg brand age
- 43 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
43
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
12%
- Green Toys63%
- YEIBOBO !7%
- SplashEZ6%
- Miracland5%
- Skip Hop3%
- Toysmith3%
- Open — no brand owns it (9 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.9% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 2.4×
Top submarine bath toy search terms
- submarine pool toy6K/yr
- green toys boat10K/yr
- submarine bath toy16K/yr
- pool submarine4K/yr
- green toys bath toys10K/yr
- green toys bath3K/yr
Top submarine bath toy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Green Toys Submarine - Bpa Phthalate Free Blue Watercraft with Spinning Rear Propeller Made from Recycled Materials. Safe Toys for Toddlers
Green Toys$12.454.7★7,815 rev
Green Toys Tugboat
Green Toys$14.654.8★3,866 rev
Green Toys Ferry Boat with Mini Cars Bathtub Toy Blue/White Standard
Green Toys$14.924.8★17,461 rev
SplashEZ Bath Toys for Kids Ages 4-8 Kids Bath Toys for Boys Mold Free No Hole Sealed Soft Durable Army Play Set Submarine Tank Airplane Jet No Mold for Water Tub & Pool Ages 0-1-3-4-5-6-8
SplashEZ$10.534.7★1,031 rev
Green Toys Ferry Boat Blue/White 4C - Pretend Play Motor Skills Kids Bath Toy Floating Vehicle. No BPA phthalates PVC. Dishwasher Safe Recycled Plastic Made in USA.
Green Toys$16.424.8★243 rev
Newest
by launch date
Submarine Assorted
Green Toys$9.678 rev
Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Tub Works$15.74552 rev
Ferry Boat-Submarine Bundle
Green Toys$24.151 rev
Rescue Boat & Helicopter - CB
Green Toys$15.7313 rev
Torpedo Strike DartFin 11.25 Pro Size Ultra Premium Pool Torpedo Rocket Glides Up to 40 Feet Like Underwater Football for Underwater Passing Games Underwater Torpedo Large Diving Toy Glider (Yellow)
Torpedo Strike$39.90246 rev
Trending
90-day click momentumTorpedo Strike DartFin 11.25 Pro Size Ultra Premium Pool Torpedo Rocket Glides Up to 40 Feet Like Underwater Football for Underwater Passing Games Underwater Torpedo Large Diving Toy Glider (Yellow)
Torpedo Strike$39.904.6★
YEIBOBO ! 6 Channels Mini RC Submarine Toy (Black)
YEIBOBO !$32.833.8★
Submarine Assorted
Green Toys$9.675.0★
Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath
Tub Works$15.744.4★
Ferry Boat-Submarine Bundle
Green Toys$24.155.0★
What buyers say about submarine bath toy
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of Fun”
“Good Quality Toy”
“The remote control is water proof too”
“Super bright”
“they are good size”
“Super cute and durable toys”
“Worth it”
“The colors are bright”
“Exciting birthday present”
“Works as claimed”
What buyers complain about
“Wasn't true to size”
“the quality is a bit mixed”
“Not super durable”
“Little to expensive for what I got”
“The motion function of this does not work well”
“Does not work under water”
“description lied”
“One battery also faded fairly quickly compared to the others”
“even those are dim”
“The battery would not charge”
Top return reasons
Common questions
- Is submarine bath toy profitable to sell on Amazon United States?
- The niche generates $42K/yr across 32 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +31.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the submarine bath toy niche?
- 15 brands and 43 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in submarine bath toy?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.1%.
- When does demand for submarine bath toy peak?
- Demand peaks in Jul–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the submarine bath toy niche?
- Listings span $7.14–$39.90; the average listing price is $18.39 (sweet spot $15–$100). The average incumbent carries 2,402 reviews — the moat a new listing must climb.