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Submarine Bath Toy

Submarine Bath Toy shows low returns (1.1%), but a small market ($42K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46

Market size 11Growth 57Conversion 56Competition 73Returns 92Price range 76Avg price 83Brand share 34Review moat 41Quality gap 45
This niche Category average · 3,143 niches

Is Submarine Bath Toy profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Submarine Bath Toy is a $42K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.

Submarine Bath Toy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +31.9% over the last 90 days and 4.7% of searches end in a purchase.

$42K

revenue / yr

Units sold / yr3K
Search volume / yr+31.9%49K
Conversion rate4.7%
Avg price$18.39

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers15 · 43
Top-5 product click share41%
Open market16%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement63%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews2,402

Top Submarine Bath Toy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$4K$6K$8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

43

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

12%

  • Green Toys63%
  • YEIBOBO !7%
  • SplashEZ6%
  • Miracland5%
  • Skip Hop3%
  • Toysmith3%
  • Open — no brand owns it (9 brands, 12%)

Submarine Bath Toy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR4.7%Products32Brands15Top 5 Brands84%OOS Rate5.4%Rating4.5★Reviews2,402Avg BSR#364
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.4×

Top Submarine Bath Toy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • submarine pool toy6K/yr
  • green toys boat10K/yr
  • submarine bath toy16K/yr
  • pool submarine4K/yr
  • green toys bath toys10K/yr
  • green toys bath3K/yr

What reviews say buyers love and hate about Submarine Bath Toy

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Fun/Entertainment Experience40%

Lots of Fun

Quality-Overall13%

Good Quality Toy

Water Resistance5%

The remote control is water proof too

Brightness/Shine/Glow5%

Super bright

Size-Overall4%

they are good size

What buyers complain about

75% of reviews
Size-Overall34%

Wasn't true to size

Quality-Overall7%

the quality is a bit mixed

Durability7%

Not super durable

Value For Money6%

Little to expensive for what I got

Functionality-Overall6%

The motion function of this does not work well

Submarine Bath Toy return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Functionality-Overall
9%
3Value For Money
7%
4Defective Material/Parts
5%
5Advertised Vs Actual Product
5%

Common Submarine Bath Toy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Submarine Bath Toy 54/100 on Amazon United States — Worth a look. The niche generates $42K/yr across 32 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +31.9% over the last 90 days.
Search demand for Submarine Bath Toy on Amazon United States peaks in Jul–Dec, where the busiest month runs 2.4× the quietest.