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Strixhaven

Fail

The top 5 brands take 100% of clicks, so Strixhaven is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$2.8M/yr652K searches / yr
90-day growth
-48.3%search demand this quarter
Competition
68%top-5 click share · 1 brands · 87 sellers

Flapen Score

Strixhaven against its category

The dotted line is the Toys & Games average. Past it, Strixhaven is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strixhaven market on Amazon at a glance

Shoppers on Amazon United States searched for Strixhaven 652K times last year and spent an estimated $2.8M. One brand takes every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
652K
Growth, 90 days vs prior 90
-48.3%
Conversion, latest week
4.3%
Market size, estimated
$2.8Ma year
Top search term
secrets of strixhaven mtg181K searches a year

02 · Price

A sale here is worth $98.81.

Listings sell for $98.81 on average, from $30.65 to $342.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $98.81 that is $198K to $247K a year per listing.

Average price
$98.81inside the $15 to $100 sweet spot
Price range
$30.65–$342.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$198K–$247K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #184 within Collectible Card Games. It carries 141 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
69%
Out of stock, average day
1.2%
Average rank
#184in Collectible Card Games
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
141per listing
Listings tracked
13

04 · Newcomers

13 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
29 months

Products

Top Strixhaven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Strixhaven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '26FebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 16.9× · 6 of 12 months tracked

Search terms

Top Strixhaven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • secrets of strixhaven mtg181K/yr
  • strixhaven mtg163K/yr
  • strixhaven114K/yr
  • mtg strixhaven82K/yr
  • mtg secrets of strixhaven56K/yr
  • magic the gathering strixhaven27K/yr
  • secrets of strixhaven collector booster29K/yr

Reviews and returns

What reviews say buyers love and hate about Strixhaven

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
42%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“This product is not worth a penny more than the MSRP of $89.99”
A buyer, on “Value For Money”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Strixhaven questions

Answered from the same tracked data.