- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $2.8M/yr652K searches / yr
- 90-day growth
- -48.3%search demand this quarter
- Competition
- 68%top-5 click share · 1 brands · 87 sellers
Flapen Score
Strixhaven against its category
The dotted line is the Toys & Games average. Past it, Strixhaven is stronger. Inside it, weaker.
Market
The Strixhaven market on Amazon at a glance
Shoppers on Amazon United States searched for Strixhaven 652K times last year and spent an estimated $2.8M. One brand takes every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 652K
- Growth, 90 days vs prior 90
- -48.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $2.8Ma year
- Top search term
- secrets of strixhaven mtg181K searches a year
02 · Price
A sale here is worth $98.81.
Listings sell for $98.81 on average, from $30.65 to $342.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $98.81 that is $198K to $247K a year per listing.
- Average price
- $98.81inside the $15 to $100 sweet spot
- Price range
- $30.65–$342.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $198K–$247K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #184 within Collectible Card Games. It carries 141 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 69%
- Out of stock, average day
- 1.2%
- Average rank
- #184in Collectible Card Games
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 141per listing
- Listings tracked
- 13
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Strixhaven products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Strixhaven search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 16.9× · 6 of 12 months tracked
Search terms
Top Strixhaven search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- secrets of strixhaven mtg181K/yr
- strixhaven mtg163K/yr
- strixhaven114K/yr
- mtg strixhaven82K/yr
- mtg secrets of strixhaven56K/yr
- magic the gathering strixhaven27K/yr
- secrets of strixhaven collector booster29K/yr
Reviews and returns
What reviews say buyers love and hate about Strixhaven
We read the reviews and the return reasons for every product selling here.
“This product is not worth a penny more than the MSRP of $89.99”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strixhaven questions
Answered from the same tracked data.








