strixhaven
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$2.8M$2.8M/yr · 652K searches
Review moat
Great140.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great$98.81avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$30.65–$342.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, strixhaven is a $2.8M/yr Amazon United States market (652K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
strixhaven market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $3.0M–$4.0M
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #184
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 15%
- Out of stock
- 1.2%
- Avg brand age
- 29 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Magic: The Gathering100%
Demand
Weekly Amazon search volume, last 27 weeks — -48.3% search growth over the last 90 days.Top strixhaven search terms
- secrets of strixhaven mtg181K/yr
- strixhaven mtg163K/yr
- strixhaven114K/yr
- mtg strixhaven82K/yr
- mtg secrets of strixhaven56K/yr
- magic the gathering strixhaven27K/yr
- secrets of strixhaven collector booster29K/yr
Top strixhaven products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
Magic: The Gathering$141.764.6★252 rev
Magic: The Gathering Secrets of Strixhaven - Bundle (9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)
Magic: The Gathering$57.524.6★291 rev
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
Magic: The Gathering$94.314.5★257 rev
Magic: The Gathering Secrets of Strixhaven - Draft Night (1 Collector Booster 12 Play Boosters 90 Lands 10 Token Cards)
Magic: The Gathering$91.554.7★127 rev
Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (12 Packs)
Magic: The Gathering$342.114.4★64 rev
Newest
by launch date
Magic The Gathering: Secrets of Strixhaven Commander Deck 1 Assorted Deck Chosen at Random
Magic: The Gathering$46.2422 rev
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
Magic: The Gathering$141.76252 rev
Magic: The Gathering Secrets of Strixhaven - Bundle (9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)
Magic: The Gathering$57.52291 rev
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
Magic: The Gathering$94.31257 rev
Magic: The Gathering Secrets of Strixhaven - Draft Night (1 Collector Booster 12 Play Boosters 90 Lands 10 Token Cards)
Magic: The Gathering$91.55127 rev
Trending
90-day click momentumMagic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
Magic: The Gathering$94.314.5★
Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (12 Packs)
Magic: The Gathering$342.114.4★
Magic: The Gathering Secrets of Strixhaven Collector Booster (1 Pack of 15 Cards)
Magic: The Gathering$30.654.4★
Magic: The Gathering Secrets of Strixhaven - Draft Night (1 Collector Booster 12 Play Boosters 90 Lands 10 Token Cards)
Magic: The Gathering$91.554.7★
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
Magic: The Gathering$141.764.6★
What buyers say about strixhaven
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Excellent product”
“Fun set”
“great for collection”
“As advertised”
“Well made and sturdy”
“Super pretty”
“Beginner friendly and easy to understand”
“Great gift”
“Special Bundle”
What buyers complain about
“This product is not worth a penny more than the MSRP of $89.99”
“Quality Control at Wizards Needs Help”
“as with recent sets the card print quality is not great”
“since it's narrow enough to not fit 100 sleeved cards. split into two piles”
“The deck is not balanced enough to measure up to the others in the set”
“abysmal business practices”
“NOTHING particularly interesting or valuable”
“-Different colorations comparing the same café”
“definitely not enough to break even”
“Shows a steep decline in creativity”
Top return reasons
Common questions
- Is strixhaven profitable to sell on Amazon United States?
- The niche generates $2.8M/yr across 13 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is -48.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the strixhaven niche?
- 1 brands and 87 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in strixhaven?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Print Quality. The return rate is 0.0%.
- What does it cost to enter the strixhaven niche?
- Listings span $30.65–$342.11; the average listing price is $98.81 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.