Strixhaven
brand-locked demand (top 5 brands take 100% of clicks) — Strixhaven doesn't clear our bar today.
Flapen Score
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Is Strixhaven profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Strixhaven is a $2.8M/yr Amazon United States market (652K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Strixhaven: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -48.3% over the last 90 days and 4.3% of searches end in a purchase.
$2.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 13 products
Top Strixhaven products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
- Price
- $141.76
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Bundle (9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)
- Price
- $57.52
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
- Price
- $94.31
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Draft Night (1 Collector Booster 12 Play Boosters 90 Lands 10 Token Cards)
- Price
- $91.55
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (12 Packs)
- Price
- $342.11
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago
Trending
90-day click momentumMagic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
- Price
- $94.31
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (12 Packs)
- Price
- $342.11
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven Collector Booster (1 Pack of 15 Cards)
- Price
- $30.65
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Draft Night (1 Collector Booster 12 Play Boosters 90 Lands 10 Token Cards)
- Price
- $91.55
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
- Price
- $141.76
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago
Newest
by launch date
Magic The Gathering: Secrets of Strixhaven Commander Deck 1 Assorted Deck Chosen at Random
- Price
- $46.24
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 4mo ago
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
- Price
- $141.76
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Bundle (9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)
- Price
- $57.52
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
- Price
- $94.31
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 6mo ago
Magic: The Gathering Secrets of Strixhaven - Draft Night (1 Collector Booster 12 Play Boosters 90 Lands 10 Token Cards)
- Price
- $91.55
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
1 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Magic: The Gathering100%
Strixhaven demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Strixhaven search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- secrets of strixhaven mtg181K/yr
- strixhaven mtg163K/yr
- strixhaven114K/yr
- mtg strixhaven82K/yr
- mtg secrets of strixhaven56K/yr
- magic the gathering strixhaven27K/yr
- secrets of strixhaven collector booster29K/yr
What reviews say buyers love and hate about Strixhaven
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good value”
“Excellent product”
“Fun set”
“great for collection”
“As advertised”
What buyers complain about
85% of reviews“This product is not worth a penny more than the MSRP of $89.99”
“Quality Control at Wizards Needs Help”
“as with recent sets the card print quality is not great”
“since it's narrow enough to not fit 100 sleeved cards. split into two piles”
“The deck is not balanced enough to measure up to the others in the set”
Strixhaven return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Strixhaven questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
