- Flapen Score
- 46 / 100Ranks 1,432 of 3,143 Toys & Games niches · on the category median46
- Market size
- $2.8M/yr652K searches / yr
- 90-day growth
- -48.3%search demand this quarter
- Competition
- 68%top-5 click share · 1 brands · 87 sellers
Flapen Score
Strixhaven against its category
The dotted line is the Toys & Games average. Past it, Strixhaven is stronger. Inside it, weaker.
Market
The Strixhaven market on Amazon at a glance
Shoppers on Amazon United States searched for Strixhaven 652K times last year and spent an estimated $2.8M. One brand takes every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 652K
- Growth, 90 days vs prior 90
- -48.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $2.8Ma year
- Top search term
- secrets of strixhaven mtg181K searches a year
02 · Price
A sale here is worth $98.81.
Listings sell for $98.81 on average, from $30.65 to $342.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $98.81 that is $198K to $247K a year per listing.
- Average price
- $98.81inside the $15 to $100 sweet spot
- Price range
- $30.65–$342.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $198K–$247K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #184 within Collectible Card Games. It carries 141 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 69%
- Out of stock, average day
- 1.2%
- Average rank
- #184in Collectible Card Games
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 141per listing
- Listings tracked
- 13
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Strixhaven products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
- Price
- $141.76
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Bundle (9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)
- Price
- $57.52
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
- Price
- $94.31
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Draft Night (1 Collector Booster 12 Play Boosters 90 Lands 10 Token Cards)
- Price
- $91.55
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (12 Packs)
- Price
- $342.11
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Magic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
- Price
- $94.31
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Collector Booster Box (12 Packs)
- Price
- $342.11
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven Collector Booster (1 Pack of 15 Cards)
- Price
- $30.65
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Draft Night (1 Collector Booster 12 Play Boosters 90 Lands 10 Token Cards)
- Price
- $91.55
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
- Price
- $141.76
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago
Newest
by launch date
Magic The Gathering: Secrets of Strixhaven Commander Deck 1 Assorted Deck Chosen at Random
- Price
- $46.24
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 4mo ago

Magic: The Gathering Secrets of Strixhaven - Play Booster Box (30 Packs)
- Price
- $141.76
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Bundle (9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)
- Price
- $57.52
- Rating
- 4.6/5
- Reviews
- 291
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Codex Bundle (2 Collector Boosters 6 Play Boosters 2 Foil Promo Cards 20 Foil Lands 1 Spindown)
- Price
- $94.31
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 6mo ago

Magic: The Gathering Secrets of Strixhaven - Draft Night (1 Collector Booster 12 Play Boosters 90 Lands 10 Token Cards)
- Price
- $91.55
- Rating
- 4.7/5
- Reviews
- 127
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
87
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Magic: The Gathering100%
Demand
Strixhaven search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 16.9× · 6 of 12 months tracked
Search terms
Top Strixhaven search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- secrets of strixhaven mtg181K/yr
- strixhaven mtg163K/yr
- strixhaven114K/yr
- mtg strixhaven82K/yr
- mtg secrets of strixhaven56K/yr
- magic the gathering strixhaven27K/yr
- secrets of strixhaven collector booster29K/yr
Reviews and returns
What reviews say buyers love and hate about Strixhaven
We read the reviews and the return reasons for every product selling here.
“This product is not worth a penny more than the MSRP of $89.99”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strixhaven questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








