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Stretch Armstrong

Fail

The top 5 brands take 100% of clicks, so Stretch Armstrong is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$190K/yr240K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
84%top-5 click share · 4 brands · 40 sellers

Flapen Score

Stretch Armstrong against its category

The dotted line is the Toys & Games average. Past it, Stretch Armstrong is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stretch Armstrong market on Amazon at a glance

Shoppers on Amazon United States searched for Stretch Armstrong 240K times last year and spent an estimated $190K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
4.1%
Market size, estimated
$190Ka year
Peak month
December4.4× the quietest month
Top search term
stretch armstrong155K searches a year

02 · Price

A sale here is worth $19.17.

Listings sell for $19.17 on average, from $8.99 to $41.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $19.17 that is $19K to $24K a year per listing.

Average price
$19.17inside the $15 to $100 sweet spot
Price range
$8.99–$41.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,270 within Statues, Bobbleheads & Busts. It carries 906 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#1,270in Statues, Bobbleheads & Busts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
906per listing
Listings tracked
10

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Stretch Armstrong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 27%
  • Brand 33%
  • Brand 42%

Demand

Stretch Armstrong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Stretch Armstrong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stretch armstrong155K/yr
  • stretch armstrong toy70K/yr
  • stretch armstrong original9K/yr
  • stretch armstrong toys for boys6K/yr

Reviews and returns

What reviews say buyers love and hate about Stretch Armstrong

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Durability”
1.4%of orders come back
“it cracked in half”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Stretch Armstrong questions

Answered from the same tracked data.