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Stray Kids Vinyl

Fail

The top 5 brands take 95% of clicks, so Stray Kids Vinyl is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$69K/yr60K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
76%top-5 click share · 8 brands · 66 sellers

Flapen Score

Stray Kids Vinyl against its category

The dotted line is the Toys & Games average. Past it, Stray Kids Vinyl is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stray Kids Vinyl market on Amazon at a glance

Shoppers on Amazon United States searched for Stray Kids Vinyl 60K times last year and spent an estimated $69K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
3.5%
Market size, estimated
$69Ka year
Top search term
stray kids vinyl37K searches a year

02 · Price

A sale here is worth $33.01.

Listings sell for $33.01 on average, from $16.09 to $84.60. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $33.01 that is $3K to $8K a year per listing.

Average price
$33.01inside the $15 to $100 sweet spot
Price range
$16.09–$84.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,137 within Collectible Display & Storage. It carries 170 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,137in Collectible Display & Storage
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
170per listing
Listings tracked
17

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
27 months

Products

Top Stray Kids Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

66

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

3%

  • Brand 145%
  • Brand 238%
  • Brand 38%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Stray Kids Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 6.4× · 8 of 12 months tracked

Search terms

Top Stray Kids Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stray kids vinyl37K/yr
  • stray kids vinyl record15K/yr
  • stray kids record4K/yr
  • stray kids record vinyl4K/yr

Reviews and returns

What reviews say buyers love and hate about Stray Kids Vinyl

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
0.8%of orders come back
“It's expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stray Kids Vinyl questions

Answered from the same tracked data.