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Stranger Things Max

Fail

Demand is soft, at -59.1% this quarter, so Stranger Things Max is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$47K/yr116K searches / yr
90-day growth
-59.1%search demand this quarter
Competition
32%top-5 click share · 20 brands · 129 sellers

Flapen Score

Stranger Things Max against its category

The dotted line is the Toys & Games average. Past it, Stranger Things Max is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Max market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Max 116K times last year and spent an estimated $47K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -59.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-59.1%
Conversion, latest week
1.8%
Market size, estimated
$47Ka year
Top search term
stranger things max52K searches a year

02 · Price

A sale here is worth $23.16.

Listings sell for $23.16 on average, from $6.19 to $67.37. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.16 that is $0 to $2K a year per listing.

Average price
$23.16inside the $15 to $100 sweet spot
Price range
$6.19–$67.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #39,812 within Statues, Bobbleheads & Busts. It carries 437 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
75%
Out of stock, average day
6.8%
Average rank
#39,812in Statues, Bobbleheads & Busts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
437per listing
Listings tracked
48

04 · Newcomers

6 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Stranger Things Max products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

129

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

23%

  • Brand 139%
  • Brand 219%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Stranger Things Max search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 7.8× · 7 of 12 months tracked

Search terms

Top Stranger Things Max search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things max52K/yr
  • max stranger things31K/yr
  • max funko pop15K/yr
  • max from stranger things6K/yr
  • stranger things max shirt6K/yr
  • funko pop max4K/yr
  • max funko2K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Max

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Size-Overall”
1.3%of orders come back
“The bag is also quite small”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Stranger Things Max questions

Answered from the same tracked data.