stranger things game
Skip itSoft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.05avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$11.36–$125.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good738.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$130K$130K/yr · 217K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stranger things game is a $130K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
stranger things game market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $96K–$128K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #3,068
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 67%
- Out of stock
- 32.2%
- Avg brand age
- 35 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
123
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
20%
- Top Trumps22%
- Platonia Games19%
- theory1114%
- Dungeons & Dragons12%
- Buffalo Games7%
- CMON7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 15.2×
Top stranger things game search terms
- stranger things game71K/yr
- stranger things monopoly32K/yr
- stranger things games35K/yr
- stranger things board game39K/yr
- stranger things uno10K/yr
- monopoly stranger things9K/yr
- stranger things board games6K/yr
- uno stranger things4K/yr
- stranger things upside down board game4K/yr
- stranger things monopoly game3K/yr
Top stranger things game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PROFILER Stranger Things - The Shadows of Hawkins - Board Game Escape Game - Immersive and Collaborative Investigation Game 1-6 Players
Platonia Games$25.154.3★200 rev
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game
Dungeons & Dragons$42.514.9★1,004 rev
Top Trumps Stranger Things: Quiz Games - Trivia Quiz - Teen Games - Great Travel Games and Road Trip Games - Trivia Outdoor Games - Family Games for Teens and Adults 2+ Players - Ages 15+
Top Trumps$12.784.5★243 rev
theory11 Stranger Things Playing Cards Upside Down Sci-Fi Horror Poker Deck with Holographic Foil Box Magic Cardistry Game Night Gift for Fans Card Collectors Magicians & Adults
theory11$13.134.7★159 rev
Top Trumps Card Game Stranger Things - Family Games for Kids and Adults - Learning Games - Kids Card Games for 2+ Players - Kid War Games - Card Games for Families - Card Wars - for 15 Plus Kids
Top Trumps$11.364.4★178 rev
Newest
by launch date
theory11 Stranger Things Hive Mind Special Edition Playing Cards Holographic Foil Box Embossed Vine Detail Hidden Mystery Inside | Premium Netflix Collector Deck
theory11$15.581 rev
Buffalo Games Stranger Things Missing Friends 1000 Piece Jigsaw Puzzle
Buffalo Games$17.458 rev
Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 2-6 players and a great gift for fans aged 12+
Winning Moves$51.7330 rev
PROFILER Stranger Things - The Shadows of Hawkins - Board Game Escape Game - Immersive and Collaborative Investigation Game 1-6 Players
Platonia Games$25.15200 rev
Buffalo Games - Stranger Things Season - 2000 Piece Puzzle for Adults
Buffalo Games$20.69131 rev
Trending
90-day click momentumtheory11 Stranger Things Hive Mind Special Edition Playing Cards Holographic Foil Box Embossed Vine Detail Hidden Mystery Inside | Premium Netflix Collector Deck
theory11$15.585.0★
Buffalo Games Stranger Things Missing Friends 1000 Piece Jigsaw Puzzle
Buffalo Games$17.453.7★
Winning Moves Stranger Things Cluedo Mystery Board Game perfect for 2-6 players and a great gift for fans aged 12+
Winning Moves$51.734.3★
Energizer Stranger Things Squawk Retro LED Flashlight Camping Flashlight
Energizer$19.694.8★
Buffalo Games - Stranger Things Season - 2000 Piece Puzzle for Adults
Buffalo Games$20.694.7★
What buyers say about stranger things game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for the whole family”
“It's also bright as heck”
“Great product A+ Quality puzzle”
“Good gift”
“Great deal”
“Bought as a collectable”
“Easy to use”
“As expected”
“It looks really beautiful put together”
“Very beginner friendly”
What buyers complain about
“I don't think they could have made it any more cheaply”
“one was specifically frustrating bc you had to know what was in one of the envelopes to be able to open it”
“Poor quality”
“Challenging to put together”
“Not fun”
“not a black light”
“so I feel that it could break easily”
“Again, maybe I just didn't read the description completely”
“Multiple cards misprinted”
“Terrible Game Design”
Top return reasons
Common questions
- Is stranger things game profitable to sell on Amazon United States?
- The niche generates $130K/yr across 21 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -53.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the stranger things game niche?
- 12 brands and 123 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in stranger things game?
- Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.9%.
- When does demand for stranger things game peak?
- Demand peaks in Jan–Dec; the busiest month runs 15.2× the quietest.
- What does it cost to enter the stranger things game niche?
- Listings span $11.36–$125.64; the average listing price is $32.05 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.