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Stranger Things Game

Fail

Demand is soft, at -53.7% this quarter, so Stranger Things Game is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$130K/yr217K searches / yr
90-day growth
-53.7%search demand this quarter
Competition
60%top-5 click share · 12 brands · 123 sellers

Flapen Score

Stranger Things Game against its category

The dotted line is the Toys & Games average. Past it, Stranger Things Game is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Game market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Game 217K times last year and spent an estimated $130K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -53.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-53.7%
Conversion, latest week
1.9%
Market size, estimated
$130Ka year
Peak month
December15.2× the quietest month
Top search term
stranger things game71K searches a year

02 · Price

A sale here is worth $32.05.

Listings sell for $32.05 on average, from $11.36 to $125.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $32.05 that is $3K to $8K a year per listing.

Average price
$32.05inside the $15 to $100 sweet spot
Price range
$11.36–$125.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #3,068 within Dedicated Deck Card Games. It carries 738 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
86%
Out of stock, average day
32.2%
Average rank
#3,068in Dedicated Deck Card Games
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
738per listing
Listings tracked
21

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Stranger Things Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

123

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

20%

  • Brand 122%
  • Brand 219%
  • Brand 314%
  • Brand 412%
  • Brand 57%
  • Brand 67%

Demand

Stranger Things Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 15.2×

Search terms

Top Stranger Things Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things game71K/yr
  • stranger things monopoly32K/yr
  • stranger things games35K/yr
  • stranger things board game39K/yr
  • stranger things uno10K/yr
  • monopoly stranger things9K/yr
  • stranger things board games6K/yr
  • uno stranger things4K/yr
  • stranger things upside down board game4K/yr
  • stranger things monopoly game3K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Game

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Fun/Entertainment Experience”
8%of negative reviews mention “Value For Money”
1.9%of orders come back
“I don't think they could have made it any more cheaply”
A buyer, on “Value For Money”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stranger Things Game questions

Answered from the same tracked data.