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Stranger Things Dungeons and Dragons

Fail

Demand is soft, at -57.0% this quarter, so Stranger Things Dungeons and Dragons is a Fail.

Flapen Score
26
26 / 100
Ranks 3,069 of 3,143 Toys & Games niches · −20 vs the category median of 46
Market size
$81K/yr91K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
100%top-5 click share · 5 brands · 46 sellers

Flapen Score

Stranger Things Dungeons and Dragons against its category

The dotted line is the Toys & Games average. Past it, Stranger Things Dungeons and Dragons is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Dungeons and Dragons market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Dungeons and Dragons 91K times last year and spent an estimated $81K. All 5 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
1.8%
Market size, estimated
$81Ka year
Top search term
stranger things dnd35K searches a year

02 · Price

A sale here is worth $48.83.

Listings sell for $48.83 on average, from $12.30 to $125.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At $48.83 that is $24K to $37K a year per listing.

Average price
$48.83inside the $15 to $100 sweet spot
Price range
$12.30–$125.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
500–750
Revenue per listing a year
$24K–$37K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #1,625 within Dedicated Deck Card Games. It carries 1,051 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
17.3%
Average rank
#1,625in Dedicated Deck Card Games
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
1,051per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Stranger Things Dungeons and Dragons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 228%
  • Brand 325%
  • Brand 45%
  • Brand 53%

Demand

Stranger Things Dungeons and Dragons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 25.5× · 8 of 12 months tracked

Search terms

Top Stranger Things Dungeons and Dragons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things dnd35K/yr
  • stranger things dungeons and dragons30K/yr
  • dungeons and dragons stranger things25K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Dungeons and Dragons

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Thickness”
1.7%of orders come back
“thin instruction book”
A buyer, on “Thickness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stranger Things Dungeons and Dragons questions

Answered from the same tracked data.