stranger things dungeons and dragons
Skip itSoft demand (-57.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$48.83avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$12.30–$125.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,050.8avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$81K$81K/yr · 91K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-57.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stranger things dungeons and dragons is a $81K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
stranger things dungeons and dragons market data
- Units sold / yr
- 2K–3K
- avg 500–750/product
- Revenue / yr
- $98K–$122K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,625
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 60%
- Out of stock
- 17.3%
- Avg brand age
- 30 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Dungeons & Dragons39%
- Hyp28%
- Hasbro Gaming25%
- Ravensburger5%
- Stranger Things3%
Demand
Weekly Amazon search volume, last 35 weeks — -57.0% search growth over the last 90 days.Top stranger things dungeons and dragons search terms
- stranger things dnd35K/yr
- stranger things dungeons and dragons30K/yr
- dungeons and dragons stranger things25K/yr
Top stranger things dungeons and dragons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game
Dungeons & Dragons$42.514.9★1,004 rev
Hyp Dungeons and Dragons D&D Logos Socks Mens Crew 2 Pair Pack
Hyp$12.304.8★781 rev
Hasbro Gaming Stranger Things Dungeons & Dragons Roleplaying Game Starter Set 14 Years+
Hasbro Gaming$125.644.7★3,094 rev
Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
Ravensburger$29.274.7★354 rev
Stranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White
Stranger Things$34.424.9★21 rev
Newest
by launch dateStranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White
Stranger Things$34.4221 rev
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game
Dungeons & Dragons$42.511,004 rev
Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
Ravensburger$29.27354 rev
Hyp Dungeons and Dragons D&D Logos Socks Mens Crew 2 Pair Pack
Hyp$12.30781 rev
Hasbro Gaming Stranger Things Dungeons & Dragons Roleplaying Game Starter Set 14 Years+
Hasbro Gaming$125.643,094 rev
Trending
90-day click momentumStranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White
Stranger Things$34.424.9★
Hyp Dungeons and Dragons D&D Logos Socks Mens Crew 2 Pair Pack
Hyp$12.304.8★
Hasbro Gaming Stranger Things Dungeons & Dragons Roleplaying Game Starter Set 14 Years+
Hasbro Gaming$125.644.7★
Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
Ravensburger$29.274.7★
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game
Dungeons & Dragons$42.514.9★
What buyers say about stranger things dungeons and dragons
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Game”
“I like the quality of the maps”
“Very beginner friendly”
“Fits well”
“Best gift ever”
“This is a really good value that has given my family many”
“Fits well and design looked good”
“it's great - good D&D feel and fun mechanics - looking forward to expansions - this should be infinitely expandable”
“I will definitely buy another edition”
“You are welcomed with an instruction booklet on how to play alongside all the essentials you need to run a campaign, or the four campaigns this set provides you for your players and your DM”
What buyers complain about
“thin instruction book”
“The directions are limited”
Top return reasons
Common questions
- Is stranger things dungeons and dragons profitable to sell on Amazon United States?
- The niche generates $81K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.0%. Flapen's verdict: Skip it (26/100).
- How competitive is the stranger things dungeons and dragons niche?
- 5 brands and 46 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stranger things dungeons and dragons?
- Top complaints mined from reviews: Thickness, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.
- What does it cost to enter the stranger things dungeons and dragons niche?
- Listings span $12.30–$125.64; the average listing price is $48.83 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.