Stranger Things Dungeons and Dragons
FailDemand is soft, at -57.0% this quarter, so Stranger Things Dungeons and Dragons is a Fail.
- Flapen Score
- 26 / 100Ranks 3,069 of 3,143 Toys & Games niches · −20 vs the category median of 4626
- Market size
- $81K/yr91K searches / yr
- 90-day growth
- -57.0%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 46 sellers
Flapen Score
Stranger Things Dungeons and Dragons against its category
The dotted line is the Toys & Games average. Past it, Stranger Things Dungeons and Dragons is stronger. Inside it, weaker.
Market
The Stranger Things Dungeons and Dragons market on Amazon at a glance
Shoppers on Amazon United States searched for Stranger Things Dungeons and Dragons 91K times last year and spent an estimated $81K. All 5 brands take every click. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -57.0%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $81Ka year
- Top search term
- stranger things dnd35K searches a year
02 · Price
A sale here is worth $48.83.
Listings sell for $48.83 on average, from $12.30 to $125.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At $48.83 that is $24K to $37K a year per listing.
- Average price
- $48.83inside the $15 to $100 sweet spot
- Price range
- $12.30–$125.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $24K–$37K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #1,625 within Dedicated Deck Card Games. It carries 1,051 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 17.3%
- Average rank
- #1,625in Dedicated Deck Card Games
- Average rating
- 4.80 starsAmazon United States average 4.42 stars
- Average reviews
- 1,051per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Stranger Things Dungeons and Dragons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game
- Price
- $42.51
- Rating
- 4.9/5
- Reviews
- 1,004
- Age
- 1y ago

Hyp Dungeons and Dragons D&D Logos Socks Mens Crew 2 Pair Pack
- Price
- $12.30
- Rating
- 4.8/5
- Reviews
- 781
- Age
- 6y ago

Hasbro Gaming Stranger Things Dungeons & Dragons Roleplaying Game Starter Set 14 Years+
- Price
- $125.64
- Rating
- 4.7/5
- Reviews
- 3,094
- Age
- 7y ago

Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
- Price
- $29.27
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago

Stranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White
- Price
- $34.42
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Stranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White
- Price
- $34.42
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 7mo ago

Hyp Dungeons and Dragons D&D Logos Socks Mens Crew 2 Pair Pack
- Price
- $12.30
- Rating
- 4.8/5
- Reviews
- 781
- Age
- 6y ago

Hasbro Gaming Stranger Things Dungeons & Dragons Roleplaying Game Starter Set 14 Years+
- Price
- $125.64
- Rating
- 4.7/5
- Reviews
- 3,094
- Age
- 7y ago

Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
- Price
- $29.27
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game
- Price
- $42.51
- Rating
- 4.9/5
- Reviews
- 1,004
- Age
- 1y ago
Newest
by launch date
Stranger Things Hellfire Club Kids Raglan T-Shirt Officially Licensed Youth Baseball Tee Inspired by Hawkins D&D Club Small White
- Price
- $34.42
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 7mo ago

Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club Adventure Game
- Price
- $42.51
- Rating
- 4.9/5
- Reviews
- 1,004
- Age
- 1y ago

Ravensburger Horrified Games Dungeons & Dragons Strategy Board Game Boost Critical Thinking & Teamwork Cooperative Gameplay Unique Monster Challenges 1 to 5 Players Adults & Kids 10+
- Price
- $29.27
- Rating
- 4.7/5
- Reviews
- 354
- Age
- 1y ago

Hyp Dungeons and Dragons D&D Logos Socks Mens Crew 2 Pair Pack
- Price
- $12.30
- Rating
- 4.8/5
- Reviews
- 781
- Age
- 6y ago

Hasbro Gaming Stranger Things Dungeons & Dragons Roleplaying Game Starter Set 14 Years+
- Price
- $125.64
- Rating
- 4.7/5
- Reviews
- 3,094
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
46
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Dungeons & Dragons39%
- Hyp28%
- Hasbro Gaming25%
- Ravensburger5%
- Stranger Things3%
Demand
Stranger Things Dungeons and Dragons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 25.5× · 8 of 12 months tracked
Search terms
Top Stranger Things Dungeons and Dragons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stranger things dnd35K/yr
- stranger things dungeons and dragons30K/yr
- dungeons and dragons stranger things25K/yr
Reviews and returns
What reviews say buyers love and hate about Stranger Things Dungeons and Dragons
We read the reviews and the return reasons for every product selling here.
“thin instruction book”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stranger Things Dungeons and Dragons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








