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Stranger Things Cards

soft demand (-71.7% this quarter) — Stranger Things Cards doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46

Market size 9Growth 0Conversion 8Competition 21Returns 88Price range 70Avg price 95Brand share 15Review moat 96Quality gap 50
This niche Category average · 3,143 niches

Is Stranger Things Cards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Stranger Things Cards is a $36K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 34/100.

Stranger Things Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -71.7% over the last 90 days and 0.6% of searches end in a purchase.

$36K

revenue / yr

Units sold / yr1K
Search volume / yr-71.7%142K
Conversion rate0.6%
Avg price$40.52

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 27
Top-5 product click share75%
Open market6%
Avg brand age16 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews77

Top Stranger Things Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

$0$4K$7K$11K$14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

27

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • theory1140%
  • Topps22%
  • HOFSM.COM Hall of Fame Sports Memorabilia14%
  • Top Trumps12%
  • Panini6%
  • TOTAL4%
  • Open — no brand owns it (1 brand, 2%)

Stranger Things Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume142KCVR0.6%Products14Brands7Top 5 Brands94%OOS Rate32.2%Rating4.5★Reviews77Avg BSR#1,899
23K18KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Stranger Things Cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stranger things cards70K/yr
  • stranger things trading cards26K/yr
  • stranger things topps7K/yr
  • stranger things card7K/yr
  • stranger things cards topps8K/yr
  • stranger things topps cards12K/yr
  • topps stranger things cards7K/yr
  • topps stranger things4K/yr

What reviews say buyers love and hate about Stranger Things Cards

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience26%

Very fun to play cards with

Quality-Overall24%

Excellent quality

Value For Money13%

Good value

Collectibles11%

Great quality cards

Ease Of Use6%

easy

What buyers complain about

87% of reviews
Quality-Overall33%

Kinda disappointed in either Top Trumps for poor quality control or Amazon in letting the product get through unchecked

Print Quality33%

Multiple cards misprinted

Advertised Vs Actual Product10%

There were absolutely no cards or anything as described

Value For Money10%

Absolute waste of money

Stranger Things Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
23%
2Print Quality
15%
3Gifting Purpose
10%
4Trivia Games
8%
5Hard Feel
5%

Common Stranger Things Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stranger Things Cards 34/100 on Amazon United States — Skip it. The niche generates $36K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -71.7% over the last 90 days.
Stranger Things Cards buyers on Amazon United States complain most about Quality-Overall, Print Quality, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 1.4%.