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Stranger Things Cards

Fail

Demand is soft, at -71.7% this quarter, so Stranger Things Cards is a Fail.

Flapen Score
34
34 / 100
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Market size
$36K/yr142K searches / yr
90-day growth
-71.7%search demand this quarter
Competition
75%top-5 click share · 7 brands · 27 sellers

Flapen Score

Stranger Things Cards against its category

The dotted line is the Toys & Games average. Past it, Stranger Things Cards is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Cards 142K times last year and spent an estimated $36K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -71.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-71.7%
Conversion, latest week
0.6%
Market size, estimated
$36Ka year
Top search term
stranger things cards70K searches a year

02 · Price

A sale here is worth $40.52.

Listings sell for $40.52 on average, from $11.36 to $132.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $40.52 that is $0 to $4K a year per listing.

Average price
$40.52inside the $15 to $100 sweet spot
Price range
$11.36–$132.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #1,899 within Trading Cards & Accessories. It carries 77 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
64%
Out of stock, average day
32.2%
Average rank
#1,899in Trading Cards & Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
77per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Stranger Things Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

27

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Brand 140%
  • Brand 222%
  • Brand 314%
  • Brand 412%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Stranger Things Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 23.6× · 8 of 12 months tracked

Search terms

Top Stranger Things Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things cards70K/yr
  • stranger things trading cards26K/yr
  • stranger things topps7K/yr
  • stranger things card7K/yr
  • stranger things cards topps8K/yr
  • stranger things topps cards12K/yr
  • topps stranger things cards7K/yr
  • topps stranger things4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Cards

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Kinda disappointed in either Top Trumps for poor quality control or Amazon in letting the product get through unchecked”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Stranger Things Cards questions

Answered from the same tracked data.