Is stranger things cards profitable to sell on Amazon United States?

The niche generates $36K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -71.7%. Flapen's verdict: Skip it (34/100).

How competitive is the stranger things cards niche?

7 brands and 27 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in stranger things cards?

Top complaints mined from reviews: Quality-Overall, Print Quality, Advertised Vs Actual Product. The return rate is 1.4%.

What does it cost to enter the stranger things cards niche?

Listings span $11.36–$132.97; the average listing price is $40.52 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.

stranger things cards

Skip it

Soft demand (-71.7% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible76.57

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$40.52

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Good$11.36–$132.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$36K

$36K/yr · 142K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-71.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, stranger things cards is a $36K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 34/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

stranger things cards market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $41K–$51K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,899
Page quality: 0%
Prime: 64%
Sponsored: 64%
Out of stock: 32.2%
Avg brand age: 16 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

theory1140%
Topps22%
HOFSM.COM Hall of Fame Sports Memorabilia14%
Top Trumps12%
Panini6%
TOTAL4%
Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 32 weeks — -71.7% search growth over the last 90 days.

Open Trend

Top stranger things cards search terms

stranger things cards70K/yr -74.7%1.2% conv.
stranger things trading cards26K/yr -69.4%0.5% conv.
stranger things topps7K/yr -32.5%0.0% conv.
stranger things card7K/yr -65.3%0.5% conv.
stranger things cards topps8K/yr -78.4%0.3% conv.
stranger things topps cards12K/yr -83.6%0.0% conv.
topps stranger things cards7K/yr -76.2%0.0% conv.
topps stranger things4K/yr -65.3%0.0% conv.

All search terms

Top stranger things cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

theory11 Stranger Things Playing Cards Upside Down Sci-Fi Horror Poker Deck with Holographic Foil Box Magic Cardistry Game Night Gift for Fans Card Collectors Magicians & Adults

theory11$13.134.7★159 rev

Topps Cards: Stranger Things Value Box | 1 Commemorative Patch Card in Every Value Box | 10 Pack | All Factory Sealed Multicolor (887521075003)

Topps$132.974.6★178 rev

2025 Topps Now Stranger Things #STRA Season 5 Cover Art Base Card

HOFSM.COM Hall of Fame Sports Memorabilia$25.160.0★0 rev

theory11 Stranger Things Box Set 3 Deck Playing Card Collection with Upside Down Special Edition VHS-Style Box Magic Cardistry Game Night Gift for Fans Card Collectors Magicians & Adults

theory11$50.714.2★12 rev

Top Trumps Card Game Stranger Things - Family Games for Kids and Adults - Learning Games - Kids Card Games for 2+ Players - Kid War Games - Card Games for Families - Card Wars - for 15 Plus Kids

Top Trumps$11.364.4★178 rev

Newest

by launch date

theory11 Stranger Things Hive Mind Special Edition Playing Cards Holographic Foil Box Embossed Vine Detail Hidden Mystery Inside | Premium Netflix Collector Deck

theory11$15.581 rev

5mo ago

Panini Stranger Things - La Dernire Aventure Blister Pack of 8 Sleeves + 1 Limited Edition Card

Panini$14.8322 rev

6mo ago

2025 Topps Now Stranger Things #STRA Season 5 Cover Art Base Card

HOFSM.COM Hall of Fame Sports Memorabilia$25.160 rev

7mo ago

Top Trumps Stranger Things: Quiz Games - Trivia Quiz - Teen Games - Great Travel Games and Road Trip Games - Trivia Outdoor Games - Family Games for Teens and Adults 2+ Players - Ages 15+

Top Trumps$12.78243 rev

1y ago

Top Trumps Card Game Tin Stranger Things Collectors Tin Family Game for Teens and Adults Teen Card Games for 2+ Players Teen War Games Card Games for Families for 15 Plus for Teens

Top Trumps$18.2956 rev

1y ago

What buyers say about stranger things cards

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience26%

“Very fun to play cards with”

Quality-Overall24%

“Excellent quality”

Value For Money13%

“Good value”

Collectibles11%

“Great quality cards”

Ease Of Use6%

“easy”

Gifting Purpose2%

“such a super cool gift”

Design-Overall2%

“the attention to detail that went into designing these is just amazing”

What buyers complain about

Quality-Overall33%

“Kinda disappointed in either Top Trumps for poor quality control or Amazon in letting the product get through unchecked”

Print Quality33%

“Multiple cards misprinted”

Advertised Vs Actual Product10%

“There were absolutely no cards or anything as described”

Value For Money10%

“Absolute waste of money”

Top return reasons

Advertised Vs Actual Product23%

Print Quality15%

Gifting Purpose10%

Trivia Games8%

Hard Feel5%

Size-Overall5%

Color5%

Fun/Entertainment Experience5%

Defective Material/Parts5%

Scratch Resistance5%

Common questions

Is stranger things cards profitable to sell on Amazon United States?: The niche generates $36K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -71.7%. Flapen's verdict: Skip it (34/100).
How competitive is the stranger things cards niche?: 7 brands and 27 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in stranger things cards?: Top complaints mined from reviews: Quality-Overall, Print Quality, Advertised Vs Actual Product. The return rate is 1.4%.
What does it cost to enter the stranger things cards niche?: Listings span $11.36–$132.97; the average listing price is $40.52 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.