story dice
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good512.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Price range
Good$6.45–$27.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$50K$50K/yr · 91K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, story dice is a $50K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
story dice market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $57K–$72K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #564
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 67%
- Out of stock
- 0.5%
- Avg brand age
- 51 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
14
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Asmodee78%
- OPTSPTOY9%
- Zygomatic4%
- Two Tumbleweeds3%
- HCDIM2%
- Insplore2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top story dice search terms
- story cubes45K/yr
- rorys story cubes18K/yr
- story dice15K/yr
- story cubes for kids ages 4-83K/yr
- rory story cubes4K/yr
- story cube3K/yr
- story cubes game2K/yr
Top story dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Asmodee Rorys Story Cubes Classic (Eco-Blister) - Spark Imagination with Limitless Storytelling Creative Game for Kids & Adults Ages 6+ 1+ Players 10 Minute Playtime
Asmodee$14.134.8★1,232 rev
Rorys Story Cubes Classic (Box) - Creative Storytelling Dice Set in a Magnetic Box! Fun Family Game for Kids & Adults Ages 6+ 1+ Players 10 Minute Playtime Made by Zygomatic
Asmodee$14.474.7★1,004 rev
Asmodee Rorys Story Cubes Voyages (Box) - Embark on Epic Adventures! Creative Storytelling Game for Kids & Adults Ages 6+ 1+ Players 10 Minute Playtime
Asmodee$14.484.8★1,053 rev
Rorys Story Cubes Actions (Eco-Blister) - Ignite Creativity with Dynamic Storytelling! Creative Game for Kids & Adults Ages 6+ 1+ Players 10 Minute Playtime Made by Zygomatic
Zygomatic$15.494.7★217 rev
Story Dice Set 9 Colorful Storytelling Cubes for Early Education 54 Images Iconic Storytelling Game Dice Language Expression/Imagination Family Union/Party/Gifts for Kids/Adults Solo/Multiplayers
OPTSPTOY$11.554.1★84 rev
Newest
by launch date
Insplore 12-Sided Writing Dice Giftable Creative Writing Tool for Beating Writers Block - 120 Inspiration Prompts Plus Fun Games and Challenges - Great Gift for Teen and Adult Authors
Insplore$27.3074 rev
Two Tumbleweeds Writing Dice for Creative Writing Beat Writers Block | Story Prompt Dice for Teens & Adults | Gift for Authors Teachers & Storytellers
Two Tumbleweeds$19.771,707 rev
OPTSPTOY Story Dice Set 9 Colorful Storytelling Cubes for Early Education 54 Images Iconic Storytelling Game Dice Language Expression/Imagination Family Union/Party/Gifts for Kids/Adults (Orange)
OPTSPTOY$11.4284 rev
Story Dice Set 9 Colorful Storytelling Cubes for Early Education 54 Images Iconic Storytelling Game Dice Language Expression/Imagination Party/Family Union/Gifts for Kids/Adults Solo/Multiplayers
OPTSPTOY$11.3584 rev
Story Dice Set 9 Colorful Storytelling Cubes for Early Education 54 Images Iconic Storytelling Game Dice Language Expression/Imagination Family Union/Party/Gifts for Kids/Adults Solo/Multiplayers
OPTSPTOY$11.5584 rev
Trending
90-day click momentumRorys Story Cubes Actions (Eco-Blister) - Ignite Creativity with Dynamic Storytelling! Creative Game for Kids & Adults Ages 6+ 1+ Players 10 Minute Playtime Made by Zygomatic
Zygomatic$15.494.7★
Insplore 12-Sided Writing Dice Giftable Creative Writing Tool for Beating Writers Block - 120 Inspiration Prompts Plus Fun Games and Challenges - Great Gift for Teen and Adult Authors
Insplore$27.304.9★
Story Dice Set 9 Colorful Storytelling Cubes for Early Education 54 Images Iconic Storytelling Game Dice Language Expression/Imagination Party/Family Union/Gifts for Kids/Adults Solo/Multiplayers
OPTSPTOY$11.354.1★
OPTSPTOY Story Dice Set 9 Colorful Storytelling Cubes for Early Education 54 Images Iconic Storytelling Game Dice Language Expression/Imagination Family Union/Party/Gifts for Kids/Adults (Orange)
OPTSPTOY$11.424.1★
Story Dice Set 9 Colorful Storytelling Cubes for Early Education 54 Images Iconic Storytelling Game Dice Language Expression/Imagination Family Union/Party/Gifts for Kids/Adults Solo/Multiplayers
OPTSPTOY$11.554.1★
What buyers say about story dice
What buyers praise and complain about, mined from review topics.What buyers love
“entertaining”
“Great for sparking creativity”
“so another fun way to tell stories”
“Fun to use”
“Nice product”
“this is much more portable”
“Gift for a writer friend”
“And theyre glow in the dark”
“Nice and chunky”
“The good part is that it stretches you as a writer”
What buyers complain about
“This is the only gift I gave her that made her cry”
“They are larger than I thought they would be amd they are brightly colored”
“Using all the variations can be intimidating”
“They feel expensive when you buy them”
Top return reasons
Common questions
- Is story dice profitable to sell on Amazon United States?
- The niche generates $50K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the story dice niche?
- 7 brands and 14 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in story dice?
- Top complaints mined from reviews: Gifting Purpose, Size-Overall, Fun/Entertainment Experience. The return rate is 0.8%.
- When does demand for story dice peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the story dice niche?
- Listings span $6.45–$27.30; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.