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Story Cards

Fail

Shoppers spend an estimated $33K a year here, so Story Cards is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$33K/yr27K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
72%top-5 click share · 8 brands · 23 sellers

Flapen Score

Story Cards against its category

The dotted line is the Toys & Games average. Past it, Story Cards is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Story Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Story Cards 27K times last year and spent an estimated $33K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Aug–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
5.0%
Market size, estimated
$33Ka year
Peak month
December5.0× the quietest month
Top search term
story cards9K searches a year

02 · Price

A sale here is worth $24.58.

Listings sell for $24.58 on average, from $9.80 to $123.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.58 that is $0 to $2K a year per listing.

Average price
$24.58inside the $15 to $100 sweet spot
Price range
$9.80–$123.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,525 within Dedicated Deck Card Games. It carries 532 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
7.3%
Average rank
#1,525in Dedicated Deck Card Games
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
532per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Story Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

4%

  • Brand 175%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Story Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Story Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • story cards9K/yr
  • create a story cards5K/yr
  • story cards for kids4K/yr
  • storytelling cards4K/yr
  • story telling cards3K/yr
  • storyteller tactics2K/yr
  • storyteller tactics card deck270/yr
  • story teller tactics cards187/yr
  • pip decks storyteller tactics121/yr

Reviews and returns

What reviews say buyers love and hate about Story Cards

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Educational-Overall”
33%of negative reviews mention “Ease Of Use”
1.3%of orders come back
“The case is a little hard to open”
A buyer, on “Ease Of Use”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Story Cards questions

Answered from the same tracked data.