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Stormlight Archive Merchandise

Fail

The top 5 brands take 100% of clicks, so Stormlight Archive Merchandise is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$111K/yr135K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
89%top-5 click share · 3 brands · 17 sellers

Flapen Score

Stormlight Archive Merchandise against its category

The dotted line is the Toys & Games average. Past it, Stormlight Archive Merchandise is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stormlight Archive Merchandise market on Amazon at a glance

Shoppers on Amazon United States searched for Stormlight Archive Merchandise 135K times last year and spent an estimated $111K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
3.1%
Market size, estimated
$111Ka year
Peak month
December7.4× the quietest month
Top search term
brandon sanderson merch33K searches a year

02 · Price

A sale here is worth $26.74.

Listings sell for $26.74 on average, from $18.95 to $43.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $26.74 that is $13K to $20K a year per listing.

Average price
$26.74inside the $15 to $100 sweet spot
Price range
$18.95–$43.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24,358 within Dedicated Deck Card Games. It carries 169 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#24,358in Dedicated Deck Card Games
Average rating
4.83 starsAmazon United States average 4.42 stars
Average reviews
169per listing
Listings tracked
8

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Stormlight Archive Merchandise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 219%
  • Brand 33%

Demand

Stormlight Archive Merchandise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Stormlight Archive Merchandise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brandon sanderson merch33K/yr
  • stormlight archive merch23K/yr
  • mistborn game12K/yr
  • mistborn deckbuilding game6K/yr
  • mistborn merch9K/yr
  • mistborn board game8K/yr
  • stormlight archive merchandise6K/yr
  • cosmere merch8K/yr
  • stormlight archive shirt4K/yr
  • brandon sanderson merchandise6K/yr

Reviews and returns

What reviews say buyers love and hate about Stormlight Archive Merchandise

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Ease Of Use”
1.7%of orders come back
“A bit difficult learning curve”
A buyer, on “Ease Of Use”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stormlight Archive Merchandise questions

Answered from the same tracked data.