Is stormlight archive merchandise profitable to sell on Amazon United States?

The niche generates $111K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (36/100).

How competitive is the stormlight archive merchandise niche?

3 brands and 17 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in stormlight archive merchandise?

Top complaints mined from reviews: Ease Of Use, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.

When does demand for stormlight archive merchandise peak?

Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.

What does it cost to enter the stormlight archive merchandise niche?

Listings span $18.95–$43.30; the average listing price is $26.74 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.

stormlight archive merchandise

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$26.74

avg listing price — sweet spot $15–$100

Price range

Incredible$18.95–$43.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great168.63

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$111K

$111K/yr · 135K searches

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, stormlight archive merchandise is a $111K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

stormlight archive merchandise market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $107K–$134K; units × avg price
Conversion rate: 3.1%
Avg BSR: #24,358
Page quality: 0%
Prime: 88%
Sponsored: 25%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Brotherwise Games78%
Brandon Sanderson19%
Kings Wild Project3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Open Trend

Top stormlight archive merchandise search terms

brandon sanderson merch33K/yr -19.6%0.5% conv.
stormlight archive merch23K/yr -2.4%0.3% conv.
mistborn game12K/yr -5.9%4.4% conv.
mistborn deckbuilding game6K/yr +111.4%5.8% conv.
mistborn merch9K/yr -4.1%0.7% conv.
mistborn board game8K/yr -20.9%4.4% conv.
stormlight archive merchandise6K/yr +12.4%0.4% conv.
cosmere merch8K/yr -1.2%0.2% conv.
stormlight archive shirt4K/yr -2.8%0.7% conv.
brandon sanderson merchandise6K/yr +31.5%0.6% conv.

All search terms

Top stormlight archive merchandise products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mistborn Deckbuilding Game by Brotherwise Games | Fantasy Card Strategy with Allomantic Powers | Build Your Deck Burn Metals and Battle Through Cinematic Missions | 1 to 4 Players | Ages 13+

Brotherwise Games$42.084.8★269 rev

Brotherwise Games Call to Adventure: The Stormlight Archive | Narrative Fantasy with Hero Crafting Mechanics | 120-Card Standalone Experience | 1-4 Players Ages 13+ | 45-60 Minutes

Brotherwise Games$43.304.8★772 rev

The Stormlight Archive Bridge 4 Symbol Tote Bag

Brandon Sanderson$18.955.0★6 rev

Cosmere RPG - Stormlight Starter Set by Brotherwise Games | Ages 13+ | 1-6 Players | Complete Beginner-Friendly Introduction to Roshar | 2026 Origins Award Nominee

Brotherwise Games$25.124.8★52 rev

The Stormlight Archive Bridge 4 I Will Protect Premium Tri-Blend T-Shirt

Brandon Sanderson$18.974.7★129 rev

Newest

by launch date

Mistborn Scadrial/Harmony Symbol Trucker Hat with Adjustable Mesh Back Black

Brandon Sanderson$19.912 rev

9mo ago

Cosmere RPG - Stormlight Starter Set by Brotherwise Games | Ages 13+ | 1-6 Players | Complete Beginner-Friendly Introduction to Roshar | 2026 Origins Award Nominee

Brotherwise Games$25.1252 rev

11mo ago

Mistborn Deckbuilding Game by Brotherwise Games | Fantasy Card Strategy with Allomantic Powers | Build Your Deck Burn Metals and Battle Through Cinematic Missions | 1 to 4 Players | Ages 13+

Brotherwise Games$42.08269 rev

1y ago

Kings Wild Project Brandon Sandersons Mistborn Premium Playing Cards

Kings Wild Project$24.3828 rev

2y ago

The Stormlight Archive Bridge 4 Symbol Tote Bag

Brandon Sanderson$18.956 rev

4y ago

What buyers say about stormlight archive merchandise

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Such a fun game”

Value For Money12%

“Worth it”

Quality-Overall8%

“High Quality”

Advertised Vs Actual Product8%

“Very thematic game true to the book”

Suitability Beginner8%

“Good starter set”

Breathability8%

“the material is breathable”

Ease Of Use5%

“It's fairly easy to pick up for someone who has played at least one deck builder, like Dominion”

Educational-Overall4%

“Its easily learned and easily taught”

Correct Contents4%

“Awesome components to go along with it”

Storage Capacity3%

“easily store the game”

What buyers complain about

Ease Of Use25%

“A bit difficult learning curve”

Instructions/User Manual/Troubleshooting17%

“It takes some time getting use to the rules”

Top return reasons

Defective Material/Parts26%

Value For Money18%

Gifting Purpose12%

Fun/Entertainment Experience12%

Advertised Vs Actual Product6%

Quality-Overall6%

Size-Overall6%

Print Quality6%

Material Quality6%

Water Resistance3%

Common questions

Is stormlight archive merchandise profitable to sell on Amazon United States?: The niche generates $111K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (36/100).
How competitive is the stormlight archive merchandise niche?: 3 brands and 17 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in stormlight archive merchandise?: Top complaints mined from reviews: Ease Of Use, Instructions/User Manual/Troubleshooting. The return rate is 1.7%.
When does demand for stormlight archive merchandise peak?: Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.
What does it cost to enter the stormlight archive merchandise niche?: Listings span $18.95–$43.30; the average listing price is $26.74 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.