stitch figurine
Skip itSoft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.38avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good1,242.64avg incumbent reviews — the moat a new listing must climb
Market size
Good$277K$277K/yr · 470K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Bad$6.41–$358.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, stitch figurine is a $277K/yr Amazon United States market (470K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
stitch figurine market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $305K–$366K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,691
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 45%
- Out of stock
- 2.2%
- Avg brand age
- 19 months
- Avg seller age
- 144 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
371
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
30%
Top 20: 72%
Open market
9%
- Funko63%
- Just Play12%
- Disney7%
- Lilo and Stitch4%
- Enesco3%
- Disney Store2%
- Open — no brand owns it (11 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 7.0×
Top stitch figurine search terms
- stitch funko pop141K/yr
- stitch figurines26K/yr
- funko pop stitch51K/yr
- stitch funko31K/yr
- lilo and stitch funko pop20K/yr
- stitch figure20K/yr
- stitch figurine32K/yr
- stitch craft19K/yr
- funko stitch17K/yr
- stitch mini figures15K/yr
Top stitch figurine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Disney Lilo & Stitch - Stitch with Ukulele
Funko$12.284.8★8,004 rev
Funko POP! Disney: Lilo & Stitch - Stitch w/Mood Chart (Chase)
Funko$13.594.7★11 rev
Funko Pop Disney: Lilo and Stitch - Stitch in Sand - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors
Funko$11.934.9★245 rev
Funko Pop! Plus: Lilo and Stitch - Gamer Stitch - Metallic - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans - Model Figure for Collectors
Funko$15.954.8★396 rev
Disney Stitch thats So Stitch Collector Figure Pack 6 Exclusive Figurines
Just Play$7.354.8★109 rev
Newest
by launch dateFunko POP! Disney: Lilo & Stitch - Stitch w/Mood Chart (Chase)
Funko$13.5911 rev
Funko Pop! Disney: Lilo & Stitch - Stitch in Robe Vinyl Figure
Funko$32.794 rev
Funko POP! Disney: Lilo & Stitch - Snorkeling Stitch
Funko$15.4018 rev
Funko POP! & Buddy: Disney Lilo & Stitch - Hula Lilo with Scrump
Funko$14.8413 rev
Disney Stitch Goes Wild Collectible Mini Figure 3-Pack 2-inch Figurines with Wild Details Blind Box Toy for Kids Fans & Collectors by Just Play Kids Toys for Ages 3 Up by Just Play
Just Play$12.7538 rev
Trending
90-day click momentumFunko POP! Disney: Lilo & Stitch - Stitch w/Mood Chart (Chase)
Funko$13.594.7★
Funko POP! Disney: Lilo & Stitch - Snorkeling Stitch
Funko$15.404.5★
Funko POP! & Buddy: Disney Lilo & Stitch - Hula Lilo with Scrump
Funko$14.844.6★
Disney Stitch Goes Wild Collectible Mini Figure 3-Pack 2-inch Figurines with Wild Details Blind Box Toy for Kids Fans & Collectors by Just Play Kids Toys for Ages 3 Up by Just Play
Just Play$12.754.5★
Funko Pop! Disney: Lilo & Stitch - Stitch in Robe Vinyl Figure
Funko$32.795.0★
What buyers say about stitch figurine
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Cute for collection”
“This is a great gift for the stitch lovers”
“Birthday Gift”
“The size is so cute and small”
“Bath Tub Fun”
“Worth the purchase”
“The item came exactly as pictured”
“The plush is soft and adorable, and the details are well done”
“I love the detailed mini-rooms and dual-purpose design”
What buyers complain about
“This thing is huge”
“it's so expensive”
“Not great quality”
“FALSE ADVERTISING”
“they broke after 1-2 weeks”
“which I think is a waste compared to the other colored figures”
“maybe just too weak”
“Very heavy for small kids”
“Bad Quality Scary Stitch”
“no as toy”
Top return reasons
Common questions
- Is stitch figurine profitable to sell on Amazon United States?
- The niche generates $277K/yr across 53 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the stitch figurine niche?
- 17 brands and 371 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in stitch figurine?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.7%.
- When does demand for stitch figurine peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the stitch figurine niche?
- Listings span $6.41–$358.15; the average listing price is $24.38 (sweet spot $15–$100). The average incumbent carries 1,243 reviews — the moat a new listing must climb.