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Stitch Figurine

soft demand (-18.1% this quarter) — Stitch Figurine doesn't clear our bar today.

Flapen Score

47
Skip it

Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46

Market size 50Growth 16Conversion 30Competition 85Returns 82Price range 24Avg price 95Brand share 27Review moat 56Quality gap 16
This niche Category average · 3,143 niches

Is Stitch Figurine profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Stitch Figurine is a $277K/yr Amazon United States market (470K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 47/100.

Stitch Figurine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.1% over the last 90 days and 2.4% of searches end in a purchase.

$277K

revenue / yr

Units sold / yr15K
Search volume / yr-18.1%470K
Conversion rate2.4%
Avg price$24.38

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers17 · 371
Top-5 product click share30%
Open market11%
Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement45%
New entrants (1y)14· 10 succeeded
Avg rating4.8★
Avg reviews1,243

Top Stitch Figurine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

$0$8K$17K$25K$33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

371

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

30%

Top 20: 72%

Open market

9%

  • Funko63%
  • Just Play12%
  • Disney7%
  • Lilo and Stitch4%
  • Enesco3%
  • Disney Store2%
  • Open — no brand owns it (11 brands, 9%)

Stitch Figurine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume470KCVR2.4%Products53Brands17Top 5 Brands89%OOS Rate2.2%Rating4.8★Reviews1,243Avg BSR#1,691
40K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 7.0×

Top Stitch Figurine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stitch funko pop141K/yr
  • stitch figurines26K/yr
  • funko pop stitch51K/yr
  • stitch funko31K/yr
  • lilo and stitch funko pop20K/yr
  • stitch figure20K/yr
  • stitch figurine32K/yr
  • stitch craft19K/yr
  • funko stitch17K/yr
  • stitch mini figures15K/yr

What reviews say buyers love and hate about Stitch Figurine

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall21%

Solid quality

Collectibles14%

Cute for collection

Stitch/Finish/Polish12%

This is a great gift for the stitch lovers

Gifting Purpose8%

Birthday Gift

Size-Overall6%

The size is so cute and small

What buyers complain about

81% of reviews
Size-Overall20%

This thing is huge

Value For Money18%

it's so expensive

Quality-Overall15%

Not great quality

Advertised Vs Actual Product7%

FALSE ADVERTISING

Durability6%

they broke after 1-2 weeks

Stitch Figurine return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Value For Money
19%
3Advertised Vs Actual Product
11%
4Stitch/Finish/Polish
5%
5Defective Material/Parts
5%

Common Stitch Figurine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stitch Figurine 47/100 on Amazon United States — Skip it. The niche generates $277K/yr across 53 tracked products. 10 of 14 products launched in the last 360 days are still selling. Search demand moved -18.1% over the last 90 days.
Search demand for Stitch Figurine on Amazon United States peaks in Jun–Nov–Dec, where the busiest month runs 7.0× the quietest.