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Stitch Figurine

Fail

Demand is soft, at -18.1% this quarter, so Stitch Figurine is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$277K/yr470K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
30%top-5 click share · 17 brands · 371 sellers

Flapen Score

Stitch Figurine against its category

The dotted line is the Toys & Games average. Past it, Stitch Figurine is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Figurine market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Figurine 470K times last year and spent an estimated $277K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
2.4%
Market size, estimated
$277Ka year
Peak month
December7.0× the quietest month
Top search term
stitch funko pop141K searches a year

02 · Price

A sale here is worth $24.38.

Listings sell for $24.38 on average, from $6.41 to $358.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $24.38 that is $2K to $6K a year per listing.

Average price
$24.38inside the $15 to $100 sweet spot
Price range
$6.41–$358.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,691 within Statues, Bobbleheads & Busts. It carries 1,243 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
96%
Out of stock, average day
2.2%
Average rank
#1,691in Statues, Bobbleheads & Busts
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
1,243per listing
Listings tracked
53

04 · Newcomers

10 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
10Amazon's first-year sales bar
Average brand age
19 months

Products

Top Stitch Figurine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

371

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

30%

Top 20: 72%

Open market

9%

  • Brand 163%
  • Brand 212%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (11 brands, 9%)

Demand

Stitch Figurine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Stitch Figurine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch funko pop141K/yr
  • stitch figurines26K/yr
  • funko pop stitch51K/yr
  • stitch funko31K/yr
  • lilo and stitch funko pop20K/yr
  • stitch figure20K/yr
  • stitch figurine32K/yr
  • stitch craft19K/yr
  • funko stitch17K/yr
  • stitch mini figures15K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Figurine

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
1.7%of orders come back
“This thing is huge”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stitch Figurine questions

Answered from the same tracked data.