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Stitch Coloring Book

prices mostly outside the sweet spot ($4.40–$16.24) — Stitch Coloring Book doesn't clear our bar today.

Flapen Score

33
Skip it

Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 46

Market size 26Growth 12Conversion 69Competition 13Returns 96Price range 10Avg price 29Brand share 14Review moat 87Quality gap 16
This niche Category average · 3,143 niches

Is Stitch Coloring Book profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Stitch Coloring Book is a $107K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Stitch Coloring Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.7% over the last 90 days and 6.3% of searches end in a purchase.

$107K

revenue / yr

Units sold / yr13K
Search volume / yr-25.7%180K
Conversion rate6.3%
Avg price$9.51

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers6 · 42
Top-5 product click share85%
Open market5%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement50%
New entrants (1y)5· 2 succeeded
Avg rating4.8★
Avg reviews268

Top Stitch Coloring Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

$0$16K$32K$48K$64K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

42

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Disney Stitch46%
  • Bendon25%
  • Disney10%
  • Fashion Angels8%
  • Coloring Books6%
  • Amolaliz5%

Stitch Coloring Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume180KCVR6.3%Products8Brands6Top 5 Brands95%OOS Rate0.0%Rating4.8★Reviews268Avg BSR#488
15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top Stitch Coloring Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stitch coloring book98K/yr
  • lilo and stitch coloring book33K/yr
  • stitch activity book8K/yr
  • stitch coloring9K/yr
  • stitch coloring book for kids14K/yr
  • stitch coloring books6K/yr
  • coloring book stitch5K/yr
  • lilo and stitch coloring book for kids4K/yr
  • lilo and stitch activity book3K/yr

What reviews say buyers love and hate about Stitch Coloring Book

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Gifting Purpose25%

Great gift

Fun/Entertainment Experience21%

she seems to have fun while coloring

Color19%

Great coloring books

Quality-Overall14%

good quality for birthday party favors

Stitch/Finish/Polish13%

adults who likes stitch

What buyers complain about

100% of reviews
Size-Overall33%

I was expecting something bigger

Value For Money33%

very overpriced

Gifting Purpose33%

I hate gifting torn

Stitch Coloring Book return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Advertised Vs Actual Product
21%
3Value For Money
17%
4Quality-Overall
10%
5Shape/Style
5%

Common Stitch Coloring Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stitch Coloring Book 33/100 on Amazon United States — Skip it. The niche generates $107K/yr across 8 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -25.7% over the last 90 days.
Search demand for Stitch Coloring Book on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.9× the quietest.