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stitch coloring book

Skip it

Prices mostly outside the sweet spot ($4.40–$16.24) — this niche doesn't clear our bar today.

Market size 26Growth 12Conversion 69Competition 13Returns 96Price range 10Avg price 29Brand share 14Review moat 87Quality gap 16

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great267.88

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.51

avg listing price — sweet spot $15–$100

Market size

Okay$107K

$107K/yr · 180K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad85%

top-5 click share — a locked-up shelf

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

Price range

Bad$4.40–$16.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, stitch coloring book is a $107K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

stitch coloring book market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
$95K–$119K
units × avg price
Conversion rate
6.3%
Avg BSR
#488
Page quality
0%
Prime
100%
Sponsored
50%
Out of stock
0.0%
Avg brand age
31 months
Avg seller age
138 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

42

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Disney Stitch46%
  • Bendon25%
  • Disney10%
  • Fashion Angels8%
  • Coloring Books6%
  • Amolaliz5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top stitch coloring book search terms

  • stitch coloring book98K/yr
  • lilo and stitch coloring book33K/yr
  • stitch activity book8K/yr
  • stitch coloring9K/yr
  • stitch coloring book for kids14K/yr
  • stitch coloring books6K/yr
  • coloring book stitch5K/yr
  • lilo and stitch coloring book for kids4K/yr
  • lilo and stitch activity book3K/yr
All search terms

Top stitch coloring book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$16K30%$32K45%$48K60%$64K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about stitch coloring book

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose25%

“Great gift”

Fun/Entertainment Experience21%

“she seems to have fun while coloring”

Color19%

“Great coloring books”

Quality-Overall14%

“good quality for birthday party favors”

Stitch/Finish/Polish13%

“adults who likes stitch”

Ease Of Use6%

“Simple and cute”

Value For Money3%

“Nice price too”

What buyers complain about

Size-Overall33%

“I was expecting something bigger”

Value For Money33%

“very overpriced”

Gifting Purpose33%

“I hate gifting torn”

Top return reasons

Size-Overall26%
Advertised Vs Actual Product21%
Value For Money17%
Quality-Overall10%
Shape/Style5%
Stitch/Finish/Polish5%
Color3%
Functionality-Overall3%
Thin3%
Product Condition3%

Common questions

Is stitch coloring book profitable to sell on Amazon United States?
The niche generates $107K/yr across 8 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (33/100).
How competitive is the stitch coloring book niche?
6 brands and 42 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in stitch coloring book?
Top complaints mined from reviews: Size-Overall, Value For Money, Gifting Purpose. The return rate is 0.8%.
When does demand for stitch coloring book peak?
Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the stitch coloring book niche?
Listings span $4.40–$16.24; the average listing price is $9.51 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.