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Stitch Art & Craft Kit

Fail

Demand is soft, at -25.6% this quarter, so Stitch Art & Craft Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$55K/yr57K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
46%top-5 click share · 11 brands · 60 sellers

Flapen Score

Stitch Art & Craft Kit against its category

The dotted line is the Toys & Games average. Past it, Stitch Art & Craft Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stitch Art & Craft Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Stitch Art & Craft Kit 57K times last year and spent an estimated $55K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
6.0%
Market size, estimated
$55Ka year
Peak month
December4.2× the quietest month
Top search term
stitch arts and crafts23K searches a year

02 · Price

A sale here is worth $16.03.

Listings sell for $16.03 on average, from $4.51 to $32.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.03 that is $0 to $2K a year per listing.

Average price
$16.03inside the $15 to $100 sweet spot
Price range
$4.51–$32.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #194 within Craft Kits. It carries 828 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#194in Craft Kits
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
828per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stitch Art & Craft Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

60

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

46%

Top 20: 96%

Open market

8%

  • Brand 124%
  • Brand 221%
  • Brand 319%
  • Brand 415%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 8%)

Demand

Stitch Art & Craft Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Stitch Art & Craft Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stitch arts and crafts23K/yr
  • lilo and stitch arts and crafts8K/yr
  • lilo and stitch craft5K/yr
  • stitch art set11K/yr
  • stitch art kit4K/yr
  • lilo and stitch art3K/yr
  • stitch craft kits3K/yr

Reviews and returns

What reviews say buyers love and hate about Stitch Art & Craft Kit

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gifting Purpose”
21%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stitch Art & Craft Kit questions

Answered from the same tracked data.