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Sticker Rolls

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -17.8% this quarter, so Sticker Rolls is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46
Market size
$191K/yr373K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
36%top-5 click share · 32 brands · 33 sellers

Flapen Score

Sticker Rolls against its category

The dotted line is the Toys & Games average. Past it, Sticker Rolls is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticker Rolls market on Amazon at a glance

Shoppers on Amazon United States searched for Sticker Rolls 373K times last year and spent an estimated $191K. The top 5 brands take 45% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months
373K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
5.4%
Market size, estimated
$191Ka year
Top search term
sticker rolls84K searches a year

02 · Price

A sale here is worth $9.44.

Listings sell for $9.44 on average, from $4.97 to $38.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.44 that is $2K to $5K a year per listing.

Average price
$9.44under the $15 to $100 sweet spot
Price range
$4.97–$38.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #702 within Stickers. It carries 537 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
6.4%
Average rank
#702in Stickers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
537per listing
Listings tracked
45

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Sticker Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

33

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

36%

Top 20: 74%

Open market

50%

  • Brand 120%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Sticker Rolls search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Sticker Rolls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticker rolls84K/yr
  • sticker rolls for kids56K/yr
  • roll of stickers47K/yr
  • rolls of stickers22K/yr
  • stickers roll26K/yr
  • roll stickers19K/yr
  • roll of stickers for kids24K/yr
  • kids stickers roll14K/yr
  • rolls of stickers for kids13K/yr
  • stickers for kids roll11K/yr

Reviews and returns

What reviews say buyers love and hate about Sticker Rolls

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
0.6%of orders come back
“These stickers are tiny”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sticker Rolls questions

Answered from the same tracked data.