sticker rolls
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Good536.64avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.97–$38.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$191K$191K/yr · 373K searches
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sticker rolls is a $191K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sticker rolls market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $189K–$236K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #702
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 96%
- Out of stock
- 6.4%
- Avg brand age
- 29 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
33
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
36%
Top 20: 74%
Open market
50%
- JIXZEN20%
- Goodangie007%
- EIVOUR6%
- XITDW6%
- Hebayy5%
- JRONGHE5%
Demand
Weekly Amazon search volume, last 17 weeks — -17.8% search growth over the last 90 days.Top sticker rolls search terms
- sticker rolls84K/yr
- sticker rolls for kids56K/yr
- roll of stickers47K/yr
- rolls of stickers22K/yr
- stickers roll26K/yr
- roll stickers19K/yr
- roll of stickers for kids24K/yr
- kids stickers roll14K/yr
- rolls of stickers for kids13K/yr
- stickers for kids roll11K/yr
Top sticker rolls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Rolls Animal Stickers for Kids 1500 PCS Kids Stickers Bulk for Toddlers 2-4 24 Designs Farm/Ocean/Wild Cute Sticker with Motivational Words for Kid Reward School Supplies (1.0 Inch)
JIXZEN$6.964.7★950 rev
2000Pcs Animal Stickers for Kids Reward 4 Rolls Ocean Dinosaur Forest Jungle Incentive Decal for Kids School Classroom Teachers Supplies Students Behavior Chart1 Inch
Goodangie00$9.904.7★69 rev
JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)
JIXZEN$6.804.7★73 rev
Glitter dot Smiley face Stickers Foil Shiny Happy Face Stickers for Kids Reward 500Pcs 1 inch 10 Colored Sparkly Foil dot Labels for Student Planner School Classroom Teacher Supplies
JRONGHE$5.324.7★302 rev
Sticker Roll 5 Rolls of Back to School Sticker Party Supplies Stickers for Kids Teachers 500 Stickers
PEMOTYST$9.574.7★883 rev
Newest
by launch date
1500PCS Animal Reward Stickers for Kids 3 Rolls 27 Cute Animal Designs Motivational Stickers for Students Teachers Classroom Rewards School Homework Incentive Charts and Party Favors (1 Inch)
Generic$9.8710 rev
JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)
JIXZEN$6.8073 rev
DIY Sticker Jewelry Making Kit for Girl 6-12 Sticker Bracelet Kit for Kids
Scarmat$15.86200 rev
2000Pcs Animal Stickers for Kids Reward 4 Rolls Ocean Dinosaur Forest Jungle Incentive Decal for Kids School Classroom Teachers Supplies Students Behavior Chart1 Inch
Goodangie00$9.9069 rev
2 Rolls Spring Stickers for Kids 1000PCS Summer Flowers Butterfly Insect Colorful for Envelopes Gifts Decor Reward Sticker in 16 Design Incentive Sticker for Classroom Animal Stickers for Toddlers
EIVOUR$9.7146 rev
Trending
90-day click momentum1500PCS Animal Reward Stickers for Kids 3 Rolls 27 Cute Animal Designs Motivational Stickers for Students Teachers Classroom Rewards School Homework Incentive Charts and Party Favors (1 Inch)
Generic$9.874.7★
JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)
JIXZEN$6.804.7★
2 Rolls Spring Stickers for Kids 1000PCS Summer Flowers Butterfly Insect Colorful for Envelopes Gifts Decor Reward Sticker in 16 Design Incentive Sticker for Classroom Animal Stickers for Toddlers
EIVOUR$9.714.7★
DIY Sticker Jewelry Making Kit for Girl 6-12 Sticker Bracelet Kit for Kids
Scarmat$15.864.3★
1500Pcs Reward Stickers for Kids 3 Rolls 24 Designs Diameter 1inch Animal Styles Teacher Motivational Stickers School Supplies
XITDW$5.633.7★
What buyers say about sticker rolls
What buyers praise and complain about, mined from review topics.What buyers love
“Very reliable, affordable and quality”
“stick really well”
“Good deal”
“As Described”
“Fun for the kids”
“colors were accurate”
“ease of use”
“the designs are cute”
“good print quality”
“great size for little fingers”
What buyers complain about
“These stickers are tiny”
“Print quality is low”
“I expected much better quality control for a custom product”
“Great just expensive”
“the glue is very weak”
“The problem is that colors were washed out”
“details of title is very misleading”
“it's really difficult to get off”
“Poor imagery”
“Directions not followed”
Top return reasons
Common questions
- Is sticker rolls profitable to sell on Amazon United States?
- The niche generates $191K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the sticker rolls niche?
- 32 brands and 33 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in sticker rolls?
- Top complaints mined from reviews: Size-Overall, Print Quality, Quality-Overall. The return rate is 0.6%.
- What does it cost to enter the sticker rolls niche?
- Listings span $4.97–$38.07; the average listing price is $9.44 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.