sticker roll
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good574.29avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.63–$38.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$238K$238K/yr · 512K searches
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sticker roll is a $238K/yr Amazon United States market (512K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
sticker roll market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $247K–$297K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #703
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 92%
- Out of stock
- 6.8%
- Avg brand age
- 30 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
37 flat
Sellers
38
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
33%
Top 20: 69%
Open market
55%
- JIXZEN17%
- Goodangie006%
- XITDW6%
- JRONGHE6%
- EIVOUR5%
- Hebayy5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 3.5×
Top sticker roll search terms
- sticker roll139K/yr
- sticker rolls84K/yr
- sticker rolls for kids56K/yr
- roll of stickers47K/yr
- rolls of stickers22K/yr
- stickers roll26K/yr
- roll stickers19K/yr
- roll of stickers for kids24K/yr
- kids stickers roll14K/yr
- rolls of stickers for kids13K/yr
Top sticker roll products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Rolls Animal Stickers for Kids 1500 PCS Kids Stickers Bulk for Toddlers 2-4 24 Designs Farm/Ocean/Wild Cute Sticker with Motivational Words for Kid Reward School Supplies (1.0 Inch)
JIXZEN$6.964.7★950 rev
2000Pcs Animal Stickers for Kids Reward 4 Rolls Ocean Dinosaur Forest Jungle Incentive Decal for Kids School Classroom Teachers Supplies Students Behavior Chart1 Inch
Goodangie00$9.904.7★69 rev
Glitter dot Smiley face Stickers Foil Shiny Happy Face Stickers for Kids Reward 500Pcs 1 inch 10 Colored Sparkly Foil dot Labels for Student Planner School Classroom Teacher Supplies
JRONGHE$5.324.7★302 rev
JIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)
JIXZEN$6.804.7★73 rev
1800 PCS Round Animal Stickers 36 Designs Wild/Farm/Marine Animal Cartoon Teacher Reward Stickers for Kids Party Decoration Sticker for School Classroom Home with Perforation Line(1 Each 3 Rolls)
Hebayy$9.994.8★1,434 rev
Newest
by launch dateJIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)
JIXZEN$6.8073 rev
1000PCS Flower Stamp Stickers Roll for Kids 2 Rolls 10 Styles Floral Sticker Rolls for Scrapbook Planner Journal Envelope Card Making Gift Wrapping Party Favors
KOPTOP$8.9276 rev
1-2500 Custom Sticker roll 1-10 inch Personalized Waterproof Vinyl Labels Corporate Business Stickers Design Any Logo Image Photo Text Name Address QR Code
Waboopuv$25.75682 rev
DIY Sticker Jewelry Making Kit for Girl 6-12 Sticker Bracelet Kit for Kids
Scarmat$15.86200 rev
BHronony Silly Goose Roll Stickers - 2 Rolls 1000pcs Funny Goose Meme Decal for Teen Adult Cute Vinyl Sticker Label Decor Supplies for Car Bumper Bike Cup Laptop Scrapbook Water Bottle Decorations
BHronony$10.6135 rev
Trending
90-day click momentumJIXZEN 3 Rolls 1500 PCS Animal Stickers for Kids 24 Cute Farm/Ocean/Wild Designs with Motivational Words Reward Stickers for Toddlers 2-4 Classroom School Supplies (1.0 Inch)
JIXZEN$6.804.7★
2 Rolls Spring Stickers for Kids 1000PCS Summer Flowers Butterfly Insect Colorful for Envelopes Gifts Decor Reward Sticker in 16 Design Incentive Sticker for Classroom Animal Stickers for Toddlers
EIVOUR$9.714.7★
Imeepa 500PCS Rainbow Star Stickers 1 Multi-Color Lables for Kids Reward
Imeepa$6.494.8★
DIY Sticker Jewelry Making Kit for Girl 6-12 Sticker Bracelet Kit for Kids
Scarmat$15.864.3★
1500Pcs Reward Stickers for Kids 3 Rolls 24 Designs Diameter 1inch Animal Styles Teacher Motivational Stickers School Supplies
XITDW$5.633.7★
What buyers say about sticker roll
What buyers praise and complain about, mined from review topics.What buyers love
“These are good quality and arrived quickly”
“stick really well”
“Good deal”
“Exactly as pictured”
“Fun for the kids”
“colors were accurate”
“Easy to use”
“good print quality”
“great size for little fingers”
“the designs are cute”
What buyers complain about
“These stickers are tiny”
“Print quality is low”
“Poor quality”
“Great just expensive”
“the glue is very weak”
“The problem is that colors were washed out”
“Description is off”
“it's really difficult to get off”
“Poor imagery”
“Directions not followed”
Top return reasons
Common questions
- Is sticker roll profitable to sell on Amazon United States?
- The niche generates $238K/yr across 52 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -16.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the sticker roll niche?
- 37 brands and 38 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in sticker roll?
- Top complaints mined from reviews: Size-Overall, Print Quality, Quality-Overall. The return rate is 0.8%.
- When does demand for sticker roll peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 3.5× the quietest.
- What does it cost to enter the sticker roll niche?
- Listings span $4.63–$38.07; the average listing price is $9.89 (sweet spot $15–$100). The average incumbent carries 574 reviews — the moat a new listing must climb.