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Sticker Roll

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -16.1% this quarter, so Sticker Roll is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Market size
$238K/yr512K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
33%top-5 click share · 37 brands · 38 sellers

Flapen Score

Sticker Roll against its category

The dotted line is the Toys & Games average. Past it, Sticker Roll is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticker Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Sticker Roll 512K times last year and spent an estimated $238K. The top 5 brands take 40% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 512K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
512K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
4.7%
Market size, estimated
$238Ka year
Peak month
March3.5× the quietest month
Top search term
sticker roll139K searches a year

02 · Price

A sale here is worth $9.89.

Listings sell for $9.89 on average, from $4.63 to $38.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $9.89 that is $2K to $5K a year per listing.

Average price
$9.89under the $15 to $100 sweet spot
Price range
$4.63–$38.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #703 within Stickers. It carries 574 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
6.8%
Average rank
#703in Stickers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
574per listing
Listings tracked
52

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Sticker Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

37 flat

Sellers

38

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

33%

Top 20: 69%

Open market

55%

  • Brand 117%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Sticker Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.5×

Search terms

Top Sticker Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticker roll139K/yr
  • sticker rolls84K/yr
  • sticker rolls for kids56K/yr
  • roll of stickers47K/yr
  • rolls of stickers22K/yr
  • stickers roll26K/yr
  • roll stickers19K/yr
  • roll of stickers for kids24K/yr
  • kids stickers roll14K/yr
  • rolls of stickers for kids13K/yr

Reviews and returns

What reviews say buyers love and hate about Sticker Roll

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
0.8%of orders come back
“These stickers are tiny”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sticker Roll questions

Answered from the same tracked data.