Is stick on earrings profitable to sell on Amazon United States?

The niche generates $259K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (46/100).

How competitive is the stick on earrings niche?

12 brands and 32 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in stick on earrings?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Ease Of Use. The return rate is 0.9%.

When does demand for stick on earrings peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the stick on earrings niche?

Listings span $5.05–$14.55; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 1,891 reviews — the moat a new listing must climb.

stick on earrings

Skip it

Prices mostly outside the sweet spot ($5.05–$14.55) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$259K

$259K/yr · 451K searches

Review moat

Okay1,891.37

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Bad$8.38

avg listing price — sweet spot $15–$100

Growth

Bad-19.9%

90-day search growth — must beat 0% to launch

Price range

Bad$5.05–$14.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, stick on earrings is a $259K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

stick on earrings market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $251K–$335K; units × avg price
Conversion rate: 6.8%
Avg BSR: #869
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

AUGSUN49%
koutey21%
Disney6%
Geili Great5%
Spiritlele4%
KXCOFTXI3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top stick on earrings search terms

stick on earrings136K/yr -26.2%5.7% conv.
sticker earrings for girls47K/yr +1.8%6.3% conv.
stick on earrings for little girls 4-666K/yr -20.8%9.0% conv.
sticker earrings57K/yr -27.1%4.6% conv.
sticker earrings for toddlers 2-4 years15K/yr -13.7%6.6% conv.
stick on earrings for little girls 1-313K/yr -18.9%6.4% conv.
stick on earrings for little girls6K/yr +413.7%6.6% conv.
sticker earrings for kids ages 4-821K/yr -42.2%6.3% conv.
stick on earrings for girls25K/yr -34.4%4.0% conv.
earring stickers for little girls11K/yr -22.6%7.1% conv.

All search terms

Top stick on earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AUGSUN 240 Pieces Sticker Earrings Stick on Earring for Girls

AUGSUN$5.974.3★5,307 rev

AUGSUN 240 Pcs Sticker Earring Stick on Earrings for Little Girls

AUGSUN$6.804.3★5,307 rev

AUGSUN 240 Pcs Stick on Earrings for Little Girls 3D Sticker Earring

AUGSUN$6.174.3★5,307 rev

Stick On Earrings - Girls 3D Unicorn Sticker Earrings Self-Adhesive Glitter Craft Gem Stickers Easter Stick on Earring(Rainbow)

koutey$6.744.3★254 rev

Mermaid Shell Stick on Earrings 3D Self-Adhesive Pearl Butterfly Stars Moon Sticker Earrings Stick on Earrings for Little Girls 4-6 Kids Girl Face Eye Crystal Gem Stickers (2 Sheet Sets)

koutey$9.754.6★40 rev

Newest

by launch date

xo Fetti Rainbow Stick On Earrings - 65 Sets 130 Pieces | Party Rainbow Gems Stickers Face Body Jewelry Colorful

xo, Fetti$7.151 rev

4mo ago

Mermaid Shell Stick on Earrings 3D Self-Adhesive Pearl Butterfly Stars Moon Sticker Earrings Stick on Earrings for Little Girls 4-6 Kids Girl Face Eye Crystal Gem Stickers (2 Sheet Sets)

koutey$9.7540 rev

6mo ago

koutey 32 Pairs Spring Girls Stick on Earring 3D Self Adhesive Unicorn Rainbow Flower Animal Easter Sticker Earrings For little girls 4-6 Kids Girl Toddlers Gem Stickers (32 Pairs Unicorn Style)

koutey$7.5815 rev

6mo ago

FEMBW 460PCS Sticker Earrings for Girls - 3D Gem Stick on Earrings 2-4-6-8 Self-Adhesive Glitter Crystal Stickers for Kids Toddlers DIY Crafts & Dress Up (Multiple Shapes & Colors)

FEMBW$5.6375 rev

1y ago

AUGSUN 240 Pcs Sticker Earring Stick on Earrings for Little Girls

AUGSUN$6.805,307 rev

1y ago

What buyers say about stick on earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The quality of the earrings was as expected for the cost, so good”

Adhesion/Stickiness13%

“The adhesive is surprisingly good”

Ease Of Use10%

“Easy to use”

Value For Money7%

“worth it”

Design-Overall6%

“Cute designs”

Durability6%

“they seem very durable”

Size-Overall6%

“Fits perfectly”

Fun/Entertainment Experience5%

“Fun”

Color5%

“Lots of nice colors”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Adhesion/Stickiness34%

“Do not stick”

Durability9%

“only stay on a few hours”

Ease Of Use7%

“Difficult to use”

Functionality-Overall6%

“These didnt do very much for my lobes”

Size-Overall6%

“They are extremely small”

Value For Money4%

“it would be expensive”

Allergies2%

“possible allergic reaction to the glue”

Stretchability/Expandability/Elasticity2%

“the holes have stretched some”

Thickness2%

“It is barely thick enough to hold”

Strength1%

“not strong enough to do the job”

Top return reasons

Size-Overall36%

Adhesion/Stickiness20%

Functionality-Overall10%

Advertised Vs Actual Product9%

Quality-Overall6%

Value For Money5%

Defective Material/Parts3%

Wrong Dimensions1%

Thin1%