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Stick on Earrings

Fail

Prices span $5.05–$14.55, mostly outside the sweet spot, so Stick on Earrings is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$259K/yr451K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
60%top-5 click share · 12 brands · 32 sellers

Flapen Score

Stick on Earrings against its category

The dotted line is the Toys & Games average. Past it, Stick on Earrings is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stick on Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Stick on Earrings 451K times last year and spent an estimated $259K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months
451K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
6.8%
Market size, estimated
$259Ka year
Peak month
December3.1× the quietest month
Top search term
stick on earrings136K searches a year

02 · Price

A sale here is worth $8.38.

Listings sell for $8.38 on average, from $5.05 to $14.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $8.38 that is $17K to $21K a year per listing.

Average price
$8.38under the $15 to $100 sweet spot
Price range
$5.05–$14.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$17K–$21K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #869 within Stickers. It carries 1,891 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#869in Stickers
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,891per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Stick on Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

32

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

  • Brand 149%
  • Brand 221%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Stick on Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Stick on Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stick on earrings136K/yr
  • sticker earrings for girls47K/yr
  • stick on earrings for little girls 4-666K/yr
  • sticker earrings57K/yr
  • sticker earrings for toddlers 2-4 years15K/yr
  • stick on earrings for little girls 1-313K/yr
  • stick on earrings for little girls6K/yr
  • sticker earrings for kids ages 4-821K/yr
  • stick on earrings for girls25K/yr
  • earring stickers for little girls11K/yr

Reviews and returns

What reviews say buyers love and hate about Stick on Earrings

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Do not stick”
A buyer, on “Adhesion/Stickiness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stick on Earrings questions

Answered from the same tracked data.