Stick Horse

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $547K a year.

Searches, last 12 months

539K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

2.9%

Market size, estimated

$547Ka year

Peak month

October2.2× the quietest month

Top search term

stick horse147K searches a year

Listings sell for $35.54 on average, from $7.61 to $358.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $35.54 that is $9K to $18K a year per listing.

Average price

$35.54inside the $15 to $100 sweet spot

Price range

$7.61–$358.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$9K–$18K

Returns

3.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #727 within Stick Horses. It carries 728 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#727in Stick Horses

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

728per listing

Listings tracked

45

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months