steve harrington
Skip itSoft demand (-67.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.44avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$10.65–$99.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good727.62avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$320K$320K/yr · 556K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-67.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, steve harrington is a $320K/yr Amazon United States market (556K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
steve harrington market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $228K–$284K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #11,519
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 45%
- Out of stock
- 5.7%
- Avg brand age
- 32 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
128
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
7%
- Funko51%
- POP13%
- Boomtrader13%
- Stranger Things8%
- MAGJIUKE4%
- Jazwares4%
- Open — no brand owns it (5 brands, 7%)
Demand
Weekly Amazon search volume, last 34 weeks — -67.5% search growth over the last 90 days.Top steve harrington search terms
- steve harrington159K/yr
- steve harrington funko pop123K/yr
- stranger things steve52K/yr
- stranger things funko pop steve37K/yr
- steve funko pop17K/yr
- stranger things steve harrington22K/yr
- steve stranger things22K/yr
- funko pop steve harrington13K/yr
- steve funko pop stranger things29K/yr
- funko pop stranger things steve15K/yr
Top steve harrington products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! TV: Netflix Stranger Things - Steve Harrington
Funko$15.414.2★23 rev
Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Medium
Boomtrader$19.270.0★0 rev
Funko Pop! TV: Stranger Things - Steve Harrington - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$15.574.6★403 rev
Funko POP! TV: Strangers Things - Steve with Sunglasses
Funko$28.954.8★3,391 rev
Funko POP! Rides: Netflix Stranger Things - Steve Harrington
Funko$22.344.8★196 rev
Newest
by launch date
POP Funko TV: Stranger Things - Steve Harrington with Spear (Season 5) Vinyl Figure Bundled Box Protector Case Multicolor 3.75 Inches
POP$28.950 rev
Stranger Things Steve Heartthrob Officially Licensed T-Shirt
Stranger Things$18.575 rev
Funko POP! TV: Netflix Stranger Things - Steve Harrington
Funko$15.4123 rev
MAGJIUKE Steve Harrington Pink American Flag Tapestry 3x5 Feet Polyester Wall Hanging with Brass Grommets Horizontal Rectangular Design for Bedroom Studio Decor Indoor Outdoor Usage
MAGJIUKE$20.3411 rev
POP Funko TV: Stranger Things - Steve Harrington (Season 5) Vinyl Figure Bundled Box Protector Case Multicolor 3.75 Inches
POP$37.0619 rev
Trending
90-day click momentumPOP Funko TV: Stranger Things - Steve Harrington with Spear (Season 5) Vinyl Figure Bundled Box Protector Case Multicolor 3.75 Inches
POP$28.950.0★
Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Medium
Boomtrader$19.270.0★
Boomtrader Strange Steve Harrington Cosplay Costume Hoodie Adult Men Halloween Party Cosplay Outfits Large
Boomtrader$23.970.0★
Members Only Mens Classic Iconic Racer Slim Fit Jacket (Grey Medium)
Members Only$99.164.5★
Stranger Things Steve Heartthrob Officially Licensed T-Shirt
Stranger Things$18.574.2★
What buyers say about steve harrington
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality shirt”
“Funko Pop collector”
“A fun gift”
“It was what was expected”
“is a really good size”
“The construction of the bag is very well made”
“Decent price”
“I absolutely love my shirt it has been in the washer multiple times”
“Has gone through the wash dozens of times now without any adverse wear”
“The item was in great shape”
What buyers complain about
“The colors and clarity are not true to product example, instead its kind of scary”
“its not like the picture”
“Bigger than expected”
“Generally not great quality”
Top return reasons
Common questions
- Is steve harrington profitable to sell on Amazon United States?
- The niche generates $320K/yr across 29 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -67.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the steve harrington niche?
- 11 brands and 128 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in steve harrington?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 1.1%.
- What does it cost to enter the steve harrington niche?
- Listings span $10.65–$99.16; the average listing price is $28.44 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.