Skip to content

Steve Harrington

Fail

Demand is soft, at -67.5% this quarter, so Steve Harrington is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$320K/yr556K searches / yr
90-day growth
-67.5%search demand this quarter
Competition
47%top-5 click share · 11 brands · 128 sellers

Flapen Score

Steve Harrington against its category

The dotted line is the Toys & Games average. Past it, Steve Harrington is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steve Harrington market on Amazon at a glance

Shoppers on Amazon United States searched for Steve Harrington 556K times last year and spent an estimated $320K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months
556K
Growth, 90 days vs prior 90
-67.5%
Conversion, latest week
2.0%
Market size, estimated
$320Ka year
Top search term
steve harrington159K searches a year

02 · Price

A sale here is worth $28.44.

Listings sell for $28.44 on average, from $10.65 to $99.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $28.44 that is $7K to $14K a year per listing.

Average price
$28.44inside the $15 to $100 sweet spot
Price range
$10.65–$99.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #11,519 within Statues, Bobbleheads & Busts. It carries 728 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
76%
Out of stock, average day
5.7%
Average rank
#11,519in Statues, Bobbleheads & Busts
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
728per listing
Listings tracked
29

04 · Newcomers

7 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
32 months

Products

Top Steve Harrington products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

128

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

7%

  • Brand 151%
  • Brand 213%
  • Brand 313%
  • Brand 48%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 7%)

Demand

Steve Harrington search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 39.2× · 8 of 12 months tracked

Search terms

Top Steve Harrington search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steve harrington159K/yr
  • steve harrington funko pop123K/yr
  • stranger things steve52K/yr
  • stranger things funko pop steve37K/yr
  • steve funko pop17K/yr
  • stranger things steve harrington22K/yr
  • steve stranger things22K/yr
  • funko pop steve harrington13K/yr
  • steve funko pop stranger things29K/yr
  • funko pop stranger things steve15K/yr

Reviews and returns

What reviews say buyers love and hate about Steve Harrington

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Color”
1.1%of orders come back
“The colors and clarity are not true to product example, instead its kind of scary”
A buyer, on “Color”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Steve Harrington questions

Answered from the same tracked data.