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Steve Harrington

soft demand (-67.5% this quarter) — Steve Harrington doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,432 of 3,143 Toys & Games niches · on the category median

Market size 52Growth 0Conversion 25Competition 63Returns 92Price range 91Avg price 95Brand share 26Review moat 69Quality gap 18
This niche Category average · 3,143 niches

Is Steve Harrington profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Steve Harrington is a $320K/yr Amazon United States market (556K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 46/100.

Steve Harrington: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -67.5% over the last 90 days and 2.0% of searches end in a purchase.

$320K

revenue / yr

Units sold / yr10K
Search volume / yr-67.5%556K
Conversion rate2.0%
Avg price$28.44

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 128
Top-5 product click share47%
Open market11%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement45%
New entrants (1y)14· 7 succeeded
Avg rating4.7★
Avg reviews728

Top Steve Harrington products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$16K$32K$48K$64K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

11 rising

Sellers

128

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

7%

  • Funko51%
  • POP13%
  • Boomtrader13%
  • Stranger Things8%
  • MAGJIUKE4%
  • Jazwares4%
  • Open — no brand owns it (5 brands, 7%)

Steve Harrington demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume556KCVR2.0%Products29Brands11Top 5 Brands89%OOS Rate5.7%Rating4.7★Reviews728Avg BSR#11,519
60K40KSpike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Steve Harrington search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • steve harrington159K/yr
  • steve harrington funko pop123K/yr
  • stranger things steve52K/yr
  • stranger things funko pop steve37K/yr
  • steve funko pop17K/yr
  • stranger things steve harrington22K/yr
  • steve stranger things22K/yr
  • funko pop steve harrington13K/yr
  • steve funko pop stranger things29K/yr
  • funko pop stranger things steve15K/yr

What reviews say buyers love and hate about Steve Harrington

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall20%

Good quality shirt

Collectibles18%

Funko Pop collector

Gifting Purpose16%

A fun gift

Advertised Vs Actual Product9%

It was what was expected

Size-Overall7%

is a really good size

What buyers complain about

100% of reviews
Color38%

The colors and clarity are not true to product example, instead its kind of scary

Advertised Vs Actual Product25%

its not like the picture

Size-Overall25%

Bigger than expected

Quality-Overall13%

Generally not great quality

Steve Harrington return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Length
13%
3Value For Money
6%
4Chest Fit
6%
5Advertised Vs Actual Product
6%

Common Steve Harrington questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steve Harrington 46/100 on Amazon United States — Skip it. The niche generates $320K/yr across 29 tracked products. 7 of 14 products launched in the last 360 days are still selling. Search demand moved -67.5% over the last 90 days.
Steve Harrington buyers on Amazon United States complain most about Color, Advertised Vs Actual Product, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.