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Step 2 Water Table Accessories

Maybe

The products selling today average only 4.0★. But shoppers spend an estimated $41K a year here, so Step 2 Water Table Accessories is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 46
Market size
$41K/yr96K searches / yr
90-day growth
+103.8%search demand this quarter
Competition
52%top-5 click share · 18 brands · 28 sellers

Flapen Score

Step 2 Water Table Accessories against its category

The dotted line is the Toys & Games average. Past it, Step 2 Water Table Accessories is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Step 2 Water Table Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Step 2 Water Table Accessories 96K times last year and spent an estimated $41K. The top 5 brands take 57% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +103.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
+103.8%
Conversion, latest week
2.2%
Market size, estimated
$41Ka year
Peak month
June29.2× the quietest month
Top search term
step 2 water table accessories55K searches a year

02 · Price

A sale here is worth $19.23.

Listings sell for $19.23 on average, from $8.48 to $80.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.23 that is $0 to $2K a year per listing.

Average price
$19.23inside the $15 to $100 sweet spot
Price range
$8.48–$80.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #77 within Bath Toys. It carries 2,723 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#77in Bath Toys
Average rating
4.01 starsAmazon United States average 4.42 stars
Average reviews
2,723per listing
Listings tracked
23

04 · Newcomers

10 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
29 months

Products

Top Step 2 Water Table Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

28

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

37%

  • Brand 124%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Step 2 Water Table Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 29.2×

Search terms

Top Step 2 Water Table Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • step 2 water table accessories55K/yr
  • step2 water table accessories12K/yr
  • little tikes water table accessories7K/yr
  • water table accessories toys scoops6K/yr
  • step 2 water table toys5K/yr
  • step 2 water table replacement toys4K/yr
  • water table replacement toys5K/yr
  • kids water table accessories4K/yr

Reviews and returns

What reviews say buyers love and hate about Step 2 Water Table Accessories

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Durability”
1.3%of orders come back
“Broke quickly”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Step 2 Water Table Accessories questions

Answered from the same tracked data.