star wars trading cards
Launch itA $1.1M/yr market growing +6.0% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$55.72avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 907K searches
Review moat
Good1,440.9avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Price range
Okay$5.42–$285.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, star wars trading cards is a $1.1M/yr Amazon United States market (907K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Launch it — 56/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
star wars trading cards market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $1.4M–$1.7M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #3,466
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 40%
- Out of stock
- 6.2%
- Avg brand age
- 50 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
106
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
28%
Top 20: 68%
Open market
8%
- Asmodee60%
- Topps9%
- STAR WARS8%
- theory117%
- Fantasy Flight Games7%
- Bioworld2%
- Open — no brand owns it (10 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.8×
Top star wars trading cards search terms
- star wars unlimited494K/yr
- star wars cards68K/yr
- star wars unlimited booster box69K/yr
- star wars trading cards47K/yr
- star wars playing cards45K/yr
- topps star wars43K/yr
- starwars unlimited36K/yr
- star wars topps15K/yr
- topps star wars cards12K/yr
- star wars unlimited booster packs6K/yr
Top star wars trading cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Star Wars: Unlimited TCG Twilight of the Republic Booster Display
Asmodee$48.954.7★223 rev
Asmodee Star Wars: Unlimited TCG Jump to Lightspeed Booster Display (Set of 24 Booster Packs) - Trading Card Game for Kids & Adults Ages 12+ 2+ Players 20 Min Playtime
Asmodee$52.364.7★198 rev
Star Wars: Unlimited Gift Box
Fantasy Flight Games$28.474.8★56 rev
Star Wars: Unlimited TCG - Intro Battle Hoth
Asmodee$17.524.7★172 rev
Star Wars 2023 Topps Value Box | 10 Packs Per Box
STAR WARS$52.654.6★102 rev
Newest
by launch date
Star Wars: Unlimited Ashes of the Empire Prerelease Box
Asmodee$29.701 rev
Star Wars: Unlimited TCG Twin Suns Deck Display
Asmodee$139.835 rev
Star Wars: Unlimited TCG A Lawless Time Leia Organa Spotlight Deck
Asmodee$24.5416 rev
Star Wars: Unlimited TCG A Lawless Time Booster Display
Asmodee$119.2714 rev
Star Wars: Unlimited TCG A Lawless Time PRERELEASE Box
Asmodee$29.3212 rev
Trending
90-day click momentumStar Wars: Unlimited TCG Twin Suns Deck Display
Asmodee$139.835.0★
Star Wars: Unlimited Ashes of the Empire Prerelease Box
Asmodee$29.703.0★
Star Wars Galactic Empire 24 Packable Travel Duffle Bag Shoe Compartment Removable Shoulder Strap & Front Storage Pockets
Bioworld$36.704.6★
Star Wars: Unlimited TCG A Lawless Time PRERELEASE Box
Asmodee$29.324.7★
Star Wars: Unlimited TCG A Lawless Time Leia Organa Spotlight Deck
Asmodee$24.545.0★
What buyers say about star wars trading cards
What buyers praise and complain about, mined from review topics.What buyers love
“Fun to open”
“Great price and a good boost for your collection”
“Excellent quality and a nice solid case”
“Well worth the price”
“As described”
“Cool design”
“Good gift”
“It fit perfectly”
“really easy to use”
“Great Star Wars gameplay”
What buyers complain about
“Disappointed in the fit”
“adds good expansion tokens to the PRO pack which is fairly expensive now”
“Poor Quality”
“Not What They Claim”
“My feet are fairly narrow”
“the first card had corner crease”
“Poor printing”
“The materials heavier than I was expecting”
“Not the best deck design”
“Wish it came in black tho”
Top return reasons
Common questions
- Is star wars trading cards profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 63 tracked products. 12 of 18 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Launch it (56/100).
- How competitive is the star wars trading cards niche?
- 16 brands and 106 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in star wars trading cards?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- When does demand for star wars trading cards peak?
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the star wars trading cards niche?
- Listings span $5.42–$285.88; the average listing price is $55.72 (sweet spot $15–$100). The average incumbent carries 1,441 reviews — the moat a new listing must climb.