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Star Wars Trading Cards

Star Wars Trading Cards clears our launch bar: a $1.1M/yr market growing +6.0% this quarter with returns at 1.1%.

Flapen Score

56
Launch it

Top 13% of 3,143 Toys & Games niches · +10 vs the category median of 46

Market size 80Growth 33Conversion 28Competition 87Returns 94Price range 30Avg price 91Brand share 24Review moat 51Quality gap 25
This niche Category average · 3,143 niches

Is Star Wars Trading Cards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Star Wars Trading Cards is a $1.1M/yr Amazon United States market (907K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Launch it — 56/100.

Star Wars Trading Cards: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +6.0% over the last 90 days and 2.3% of searches end in a purchase.

$1.1M

revenue / yr

Units sold / yr30K
Search volume / yr+6.0%907K
Conversion rate2.3%
Avg price$55.72

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers16 · 106
Top-5 product click share28%
Open market10%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 63 products

Sponsored placement40%
New entrants (1y)18· 12 succeeded
Avg rating4.6★
Avg reviews1,441

Top Star Wars Trading Cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

$0$23K$46K$69K$92K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

106

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

28%

Top 20: 68%

Open market

8%

  • Asmodee60%
  • Topps9%
  • STAR WARS8%
  • theory117%
  • Fantasy Flight Games7%
  • Bioworld2%
  • Open — no brand owns it (10 brands, 8%)

Star Wars Trading Cards demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume907KCVR2.3%Products63Brands16Top 5 Brands90%OOS Rate6.2%Rating4.6★Reviews1,441Avg BSR#3,466
30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 6.8×

Top Star Wars Trading Cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • star wars unlimited494K/yr
  • star wars cards68K/yr
  • star wars unlimited booster box69K/yr
  • star wars trading cards47K/yr
  • star wars playing cards45K/yr
  • topps star wars43K/yr
  • starwars unlimited36K/yr
  • star wars topps15K/yr
  • topps star wars cards12K/yr
  • star wars unlimited booster packs6K/yr

What reviews say buyers love and hate about Star Wars Trading Cards

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Fun/Entertainment Experience18%

Fun to open

Collectibles16%

Great price and a good boost for your collection

Quality-Overall16%

Excellent quality and a nice solid case

Value For Money11%

Well worth the price

Advertised Vs Actual Product7%

As described

What buyers complain about

72% of reviews
Size-Overall19%

Disappointed in the fit

Value For Money11%

adds good expansion tokens to the PRO pack which is fairly expensive now

Quality-Overall8%

Poor Quality

Advertised Vs Actual Product6%

Not What They Claim

Feet Fit6%

My feet are fairly narrow

Star Wars Trading Cards return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Advertised Vs Actual Product
9%
3Chest Fit
9%
4Value For Money
7%
5Length
5%

Common Star Wars Trading Cards questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Star Wars Trading Cards 56/100 on Amazon United States — Launch it. The niche generates $1.1M/yr across 63 tracked products. 12 of 18 products launched in the last 360 days are still selling. Search demand moved +6.0% over the last 90 days.
Search demand for Star Wars Trading Cards on Amazon United States peaks in May–Jun–Jul–Dec, where the busiest month runs 6.8× the quietest.