Is star wars helmet profitable to sell on Amazon United States?

The niche generates $574K/yr across 49 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the star wars helmet niche?

16 brands and 182 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in star wars helmet?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 3.6%.

When does demand for star wars helmet peak?

Demand peaks in May–Oct–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the star wars helmet niche?

Listings span $8.66–$248.80; the average listing price is $96.42 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.

star wars helmet

Worth a look

Shows a fragmented shelf (top 5 take 36% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Competition

Great36%

top-5 click share — an open shelf

Growth

Great+63.3%

90-day search growth — must beat 0% to launch

Avg price

Great$96.42

avg listing price — sweet spot $15–$100

Market size

Good$574K

$574K/yr · 1.3M searches

Review moat

Good1,082.9

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Price range

Okay$8.66–$248.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, star wars helmet is a $574K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Oct–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

182

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

STAR WARS80%
Tiangong3%
Hasbro2%
Evere2%
GINLANIME2%
Cosplayrim2%
Open — no brand owns it (10 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +63.3% search growth over the last 90 days.

Peak months: May, Oct, Dec · busiest ÷ quietest = 2.6×

Open Trend

All search terms

Top star wars helmet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STAR WARS The Black Series Clone Commander Cody Revenge of the Sith Premium Electronic Roleplay Helmet for Ages 14 and Up (Amazon Exclusive)

STAR WARS$102.004.9★325 rev

STAR WARS The Black Series Imperial Stormtrooper Premium Electronic Helmet Rogue One: A Story Adult Roleplay Item Ages 14 and Up

STAR WARS$106.524.7★431 rev

STAR WARS The Black Series Phase II Clone Trooper Premium Electronic Helmet The Clone Wars Roleplay Collectible Kids Ages 14 and Up

STAR WARS$110.834.7★1,133 rev

STAR WARS The Black Series Clone Captain Rex Premium Electronic Helmet Ahsoka Adult Roleplay Item Ages 14 and Up

STAR WARS$134.744.8★2,944 rev

STAR WARS The Black Series Scout Trooper Premium Electronic Helmet with Sound Effects Return of the Jedi Adult Roleplay Item

STAR WARS$93.464.8★570 rev

Newest

by launch date

Tiangong Deluxe Storm Trooper Costume Helmet High-Definition Detail Collectible for Cosplay Halloween

Tiangong$106.144 rev

9mo ago

Star Wars The Black Series Shoretrooper Star Wars: Andor Premium Electronic Roleplay Helmet for Ages 14 and Up

STAR WARS$111.132,944 rev

11mo ago

Pluscraft Leia Boushh Helmet Halloween SW Cosplay Costume Deluxe Mask

Pluscraft$138.5639 rev

1y ago

STAR WARS Stormtrooper Electronic Mask with Phrases & Sound Effects Costume for Kids Toys for Boys & Girls Ages 5+

STAR WARS$23.50202 rev

1y ago

STAR WARS The Black Series Clone Commander Cody Revenge of the Sith Premium Electronic Roleplay Helmet for Ages 14 and Up (Amazon Exclusive)

STAR WARS$102.00325 rev

1y ago

What buyers say about star wars helmet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality”

Size-Overall15%

“This was a gift and it fits and looks amazing”

Collectibles10%

“Awesome display piece for your collection”

Value For Money9%

“They are affordable”

Display-Overall5%

“It looks really cool on display”

Gifting Purpose5%

“Gift for my son”

Fun/Entertainment Experience5%

“That features definitely adds to the fun and vibe”

Advertised Vs Actual Product3%

“As advertised”

Design-Overall3%

“seems well built”

Durability3%

“seems very durable”

What buyers complain about

Size-Overall18%

“very small”

Value For Money9%

“Not worth the price”

Quality-Overall8%

“Not great quality”

Comfort-Overall4%

“super uncomfortable”

Product Condition4%

“Open box not new”

Strap/String Quality3%

“However, my only complaint is that one of the straps in the helmet is not easily adjustable”

Weight Heavy3%

“A lot heavier than all my other helmets”

Advertised Vs Actual Product2%

“The size of the helmet is deceiving”

Strength2%

“Broken crap”

Hard Feel2%

“has a few parts that are rough so if you are a child or are going too quickly be careful”

Top return reasons

Size-Overall48%

Product Condition7%

Value For Money7%

Defective Material/Parts5%

Advertised Vs Actual Product4%

Scratch Resistance3%

Functionality-Overall3%

Quality-Overall3%

Material Quality2%

Strap/String Quality2%

Common questions

Is star wars helmet profitable to sell on Amazon United States?: The niche generates $574K/yr across 49 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the star wars helmet niche?: 16 brands and 182 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in star wars helmet?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 3.6%.
When does demand for star wars helmet peak?: Demand peaks in May–Oct–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the star wars helmet niche?: Listings span $8.66–$248.80; the average listing price is $96.42 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.

star wars helmet

star wars helmet market data

Competition & brand share

Demand & seasonality

Top star wars helmet search terms