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Star Wars Games

Maybe

Products sell for $43.65 on average, inside the sweet spot. But the products selling today already average 4.7★, so Star Wars Games is a Maybe.

Flapen Score
54
54 / 100
Top 18% of 3,143 Toys & Games niches · +8 vs the category median of 46
Market size
$485K/yr382K searches / yr
90-day growth
+64.9%search demand this quarter
Competition
62%top-5 click share · 10 brands · 72 sellers

Flapen Score

Star Wars Games against its category

The dotted line is the Toys & Games average. Past it, Star Wars Games is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Games market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Games 382K times last year and spent an estimated $485K. The top 5 brands take 90% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +64.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $485K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
+64.9%
Conversion, latest week
2.9%
Market size, estimated
$485Ka year
Peak month
December3.8× the quietest month
Top search term
star wars games69K searches a year

02 · Price

A sale here is worth $43.65.

Listings sell for $43.65 on average, from $11.55 to $126.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $43.65 that is $11K to $22K a year per listing.

Average price
$43.65inside the $15 to $100 sweet spot
Price range
$11.55–$126.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,479 within Dedicated Deck Card Games. It carries 765 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#1,479in Dedicated Deck Card Games
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
765per listing
Listings tracked
22

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
59 months

Products

Top Star Wars Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

72

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

8%

  • Brand 179%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 8%)

Demand

Star Wars Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Star Wars Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars games69K/yr
  • asmodee star wars: rebellion board game - epic galactic empire vs rebel alliance conflict tabletop miniatures strategy game for adults ages 14+ 2-4 players 3 hour playtime18K/yr
  • star wars board game70K/yr
  • star wars deck building game31K/yr
  • star wars game38K/yr
  • star wars board games27K/yr
  • star wars rebellion24K/yr
  • star wars card game18K/yr
  • battle of hoth board game24K/yr
  • star wars games for kids12K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Games

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Value For Money”
1.7%of orders come back
“Insane price for what you get”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Star Wars Games questions

Answered from the same tracked data.