Is star wars games profitable to sell on Amazon United States?

The niche generates $485K/yr across 22 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +64.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the star wars games niche?

10 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in star wars games?

Top complaints mined from reviews: Value For Money, Size-Overall, Touch/Button Controls. The return rate is 1.7%.

When does demand for star wars games peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the star wars games niche?

Listings span $11.55–$126.15; the average listing price is $43.65 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.

star wars games

Worth a look

Shows a sweet-spot price point ($43.65 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Avg price

Incredible$43.65

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Growth

Great+64.9%

90-day search growth — must beat 0% to launch

Price range

Good$11.55–$126.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good765.05

avg incumbent reviews — the moat a new listing must climb

Market size

Good$485K

$485K/yr · 382K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, star wars games is a $485K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

Asmodee79%
Atomic Mass Games3%
PlayMonster3%
Monopoly2%
Hasbro Gaming2%
Ravensburger2%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.9% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top star wars games search terms

star wars games69K/yr +42.7%0.8% conv.
asmodee star wars: rebellion board game - epic galactic empire vs rebel alliance conflict tabletop miniatures strategy game for adults ages 14+ 2-4 players 3 hour playtime18K/yr >1,000%0.1% conv.
star wars board game70K/yr +46.5%0.9% conv.
star wars deck building game31K/yr +64.3%4.6% conv.
star wars game38K/yr +42.6%0.9% conv.
star wars board games27K/yr +26.4%0.7% conv.
star wars rebellion24K/yr +3.9%2.5% conv.
star wars card game18K/yr +21.6%1.3% conv.
battle of hoth board game24K/yr +23.7%6.0% conv.
star wars games for kids12K/yr +12.9%1.2% conv.

All search terms

Top star wars games products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Asmodee Star Wars: Rebellion Board Game - Epic Galactic Empire vs Rebel Alliance Conflict Tabletop Miniatures Strategy Game for Adults Ages 14+ 2-4 Players 3 Hour Playtime

Asmodee$99.054.7★1,528 rev

Star Wars: Battle of Hoth Board Game

Asmodee$55.074.7★228 rev

Asmodee$22.634.8★752 rev

Asmodee Star Wars: The Deckbuilding Game: The Clone Wars Edition

Asmodee$30.784.9★223 rev

Star Wars: The Deckbuilding Game: Mandalorian Faction Pack

Asmodee$19.554.7★55 rev

Newest

by launch date

Five Crowns Star Wars Rummy Style Card Game for Kids Family Game Night

PlayMonster$13.6514 rev

7mo ago

Star Wars: The Deckbuilding Game: Mandalorian Faction Pack

Asmodee$19.5555 rev

8mo ago

Star Wars: Unlimited TCG - Intro Battle Hoth

Asmodee$17.52172 rev

10mo ago

Star Wars Super Teams Board Game

Asmodee$29.4651 rev

10mo ago

Atomic Mass Games Star Wars: Legion Galactic Empire Starter Set

Asmodee$91.1345 rev

10mo ago

What buyers say about star wars games

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience42%

“Family fun”

Value For Money15%

“Great Deal”

Ease Of Use10%

“Quick, easy, fun”

Collectibles6%

“Great collection”

Trivia Games5%

“Fun games to play”

Quality-Overall4%

“This is an excellent well produced”

Gifting Purpose4%

“Gift Item”

Design-Overall3%

“The designs are cute”

Advertised Vs Actual Product2%

“But its still good fun”

Suitability Beginner2%

“the miniatures a very beginner friendly compared to others”

What buyers complain about

Value For Money25%

“Insane price for what you get”

Size-Overall13%

“Cute just small”

Touch/Button Controls13%

“With KOTOR, once it's downloaded on a Switch2, Your controls might not be responding”

Adjustability/Rotatability/Reclining6%

“Which like another game he has it does not seem to adjust the voices to go with the characters youre playing”

Instructions/User Manual/Troubleshooting6%

“no assembly instructions except online”

Software/Application6%

“unfortunately its just a download code disguised as a physical copy”

Functionality-Overall6%

“low replay ability”

Assembly/Installation6%

“couldn't provide the rules or assembly directions”

Top return reasons

Value For Money23%

Product Condition18%

Advertised Vs Actual Product15%

Defective Material/Parts14%

Gifting Purpose5%

Size-Overall4%

Functionality-Overall2%

Scratch Resistance2%

Assembly/Installation2%

Quality-Overall2%

Common questions

Is star wars games profitable to sell on Amazon United States?: The niche generates $485K/yr across 22 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +64.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the star wars games niche?: 10 brands and 72 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in star wars games?: Top complaints mined from reviews: Value For Money, Size-Overall, Touch/Button Controls. The return rate is 1.7%.
When does demand for star wars games peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the star wars games niche?: Listings span $11.55–$126.15; the average listing price is $43.65 (sweet spot $15–$100). The average incumbent carries 765 reviews — the moat a new listing must climb.

star wars games

star wars games market data

Competition & brand share

Demand & seasonality

Top star wars games search terms