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Star Wars Droid

Fail

Buyers convert on only 1.1% of searches, so Star Wars Droid is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$150K/yr242K searches / yr
90-day growth
+54.7%search demand this quarter
Competition
57%top-5 click share · 11 brands · 271 sellers

Flapen Score

Star Wars Droid against its category

The dotted line is the Toys & Games average. Past it, Star Wars Droid is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Droid market on Amazon at a glance

Shoppers on Amazon United States searched for Star Wars Droid 242K times last year and spent an estimated $150K. The top 5 brands take 91% of clicks. Demand peaks in May–Jul–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
+54.7%
Conversion, latest week
1.1%
Market size, estimated
$150Ka year
Peak month
December3.3× the quietest month
Top search term
general grievous lego54K searches a year

02 · Price

A sale here is worth $59.06.

Listings sell for $59.06 on average, from $10.81 to $256.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $59.06 that is $0 to $6K a year per listing.

Average price
$59.06inside the $15 to $100 sweet spot
Price range
$10.81–$256.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #2,804 within Figures. It carries 882 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
93%
Out of stock, average day
3.9%
Average rank
#2,804in Figures
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
882per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Star Wars Droid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

271

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

7%

  • Brand 132%
  • Brand 228%
  • Brand 325%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Star Wars Droid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Star Wars Droid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • general grievous lego54K/yr
  • lego general grievous37K/yr
  • star wars droid36K/yr
  • star wars droids21K/yr
  • droid22K/yr
  • lego star wars general grievous19K/yr
  • general grievous lego minifigure11K/yr
  • star wars droid figures8K/yr
  • lego general grievous minifigure8K/yr
  • droids8K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Droid

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
22%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.5%of orders come back
“very poor details on the instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Star Wars Droid questions

Answered from the same tracked data.