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star wars droid

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Market size 32Growth 72Conversion 13Competition 46Returns 86Price range 35Avg price 90Brand share 23Review moat 65Quality gap 30

Avg price

Great$59.06

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Growth

Good+54.7%

90-day search growth — must beat 0% to launch

Review moat

Good882.15

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$10.81–$256.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$150K

$150K/yr · 242K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, star wars droid is a $150K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jul–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

star wars droid market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$118K–$148K
units × avg price
Conversion rate
1.1%
Avg BSR
#2,804
Page quality
0%
Prime
93%
Sponsored
48%
Out of stock
3.9%
Avg brand age
44 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

271

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

7%

  • LEGO32%
  • Toysvill28%
  • STAR WARS25%
  • JYLWSMHU3%
  • EvoFTIOR3%
  • Generic2%
  • Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.7% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Nov, Dec · busiest ÷ quietest = 3.3×

Top star wars droid search terms

  • general grievous lego54K/yr
  • lego general grievous37K/yr
  • star wars droid36K/yr
  • star wars droids21K/yr
  • droid22K/yr
  • lego star wars general grievous19K/yr
  • general grievous lego minifigure11K/yr
  • star wars droid figures8K/yr
  • lego general grievous minifigure8K/yr
  • droids8K/yr
All search terms

Top star wars droid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$24K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about star wars droid

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Excellent value”

Fun/Entertainment Experience17%

“Fun gift”

Quality-Overall13%

“Same lego quality”

Assembly/Installation9%

“Easy to assemble”

Collectibles8%

“Awesome addition to my droid collection”

Gifting Purpose5%

“Great gift”

Advertised Vs Actual Product4%

“Epic, as advertised”

Instructions/User Manual/Troubleshooting3%

“has good directions”

Design-Overall2%

“Such a cool build”

Size-Overall2%

“they fit nice”

What buyers complain about

Instructions/User Manual/Troubleshooting22%

“very poor details on the instructions”

Assembly/Installation15%

“Hard to put together”

Quality-Overall14%

“Not of good quality at all”

Value For Money12%

“Too bad there was just a little it came in the package for the price youre paying you should get a little more for your money”

Size-Overall7%

“Things dont fit right”

Strength4%

“Does Not Stay Together”

Durability4%

“Durability is poor”

Product Condition2%

“Not NEW”

Wheel Quality2%

“when building wheels it was very difficult because they kept coming apart”

Gifting Purpose2%

“No box, no pictures, terrible gift idea”

Top return reasons

Size-Overall22%
Defective Material/Parts16%
Advertised Vs Actual Product11%
Value For Money9%
Assembly/Installation6%
Gifting Purpose5%
Quality-Overall4%
Instructions/User Manual/Troubleshooting3%
Feet Fit3%
Functionality-Overall3%

Common questions

Is star wars droid profitable to sell on Amazon United States?
The niche generates $150K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +54.7%. Flapen's verdict: Skip it (47/100).
How competitive is the star wars droid niche?
11 brands and 271 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in star wars droid?
Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Assembly/Installation, Quality-Overall. The return rate is 1.5%.
When does demand for star wars droid peak?
Demand peaks in May–Jul–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the star wars droid niche?
Listings span $10.81–$256.40; the average listing price is $59.06 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.