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Star Realms

brand-locked demand (top 5 brands take 100% of clicks) — Star Realms doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46

Market size 38Growth 37Conversion 70Competition 20Returns 91Price range 57Avg price 95Brand share 0Review moat 77Quality gap 13
This niche Category average · 3,143 niches

Is Star Realms profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Star Realms is a $188K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Star Realms: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.5% over the last 90 days and 6.4% of searches end in a purchase.

$188K

revenue / yr

Units sold / yr5K
Search volume / yr+9.5%73K
Conversion rate6.4%
Avg price$40.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 37
Top-5 product click share76%
Open market0%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement17%
New entrants (1y)0· 0 succeeded
Avg rating4.8★
Avg reviews451

Top Star Realms products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

$0$19K$38K$56K$75K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • WISE WIZARD GAMES37%
  • White Wizard Games33%
  • Star Realms30%

Star Realms demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR6.4%Products12Brands3Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews451Avg BSR#3,034
3K2KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top Star Realms search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • star realms50K/yr
  • star realms card game20K/yr
  • star realms expansion4K/yr

What reviews say buyers love and hate about Star Realms

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Fun/Entertainment Experience54%

great game

Quality-Overall10%

No complaints

Value For Money10%

Great price for a great game

Trivia Games8%

The perfect game and the perfect edition of this game, must buy

Advertised Vs Actual Product4%

As expected

What buyers complain about

33% of reviews
Design-Overall33%

the insert could have been a little more thoughtfully designed

Star Realms return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Advertised Vs Actual Product
29%
3Fun/Entertainment Experience
14%
4Value For Money
14%
5Functionality-Overall
14%

Common Star Realms questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Star Realms 43/100 on Amazon United States — Skip it. The niche generates $188K/yr across 12 tracked products. Search demand moved +9.5% over the last 90 days.
Search demand for Star Realms on Amazon United States peaks in Dec, where the busiest month runs 2.4× the quietest.